E marketing ppt
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Transcript of E marketing ppt
PRESENTED TO: MS. QURATULAIN
PRESENTED BY: AMIR JAMIL
AAMIR HANIF
E-Marketing
Outlines
E-marketing definitionSix methods of e-marketingE-marketing strategiesE-marketing models
What is E-Marketing?
Internet or Online Marketing
Marketing a brand of the internet
Distributing information
Promoting an organization
E-Marketing Methods
1) Search engine marketing
2) Display Advertising
3) E-mail marketing
4) Interactive marketing
5) Blog marketing
6) Viral marketing
E-Marketing Methods
1) Search engine marketing
Advanced Search
Preferences
E-Marketing Methods
2) Display Advertising
33) E-mail marketing (ex. Health related emails)4) Viral Marketing (ex. Word of mouth)
Interactive Marketing
Blog Marketing
E-Marketing Strategies
Market research
E-mail marketing
Direct sales
Business Models
E-marketing
E-Commerce:Selling goods And services
online
Publishing:Where you sell
advertiseLead-Based- Sites:Banner sites online
Slogans for Coca-Cola From 1886 to 2006
1886 - Drink Coca-Cola 1904 - Delicious and Refreshing1905 - Coca-Cola Revives and Sustains1906 - The Great National Temperance Beverage1917 - Three Million a Day1922 - Thirst Knows No Season1923 - Enjoy Thirst
1924 - Refresh Yourself1925 - Six Million a Day1926 - It Had to Be Good to Get Where It Is1927 - Pure as Sunlight1927 - Around the Corner from Everywhere1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine
1938 - The Best Friend Thirst Ever Had1939 - Thirst Asks Nothing More1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 - Where There's Coke There's Hospitality1949 - Along the Highway to Anywhere
1952 - What You Want is a Coke1956 - Coca-Cola... Makes Good Things Taste Better1957 - Sign of Good Taste1958 - The Cold, Crisp Taste of Coke1959 - Be Really Refreshed
1963 - Things Go Better with Coke1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)1975 - Look Up America
1976 - Coke Adds Life 1979 - Have a Coke and a Smile1982 - Coke Is It!
1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola)
1986 - Catch the Wave (for Coca-Cola)1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer1990 - You Can't Beat the Real Thing1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good2003 - Coca-Cola... Real2005 - Make It Real2006 - The Coke Side of Life2009 - Open Happiness
Market shares of Coke and Pepsi
Online Purchasing store
Charity contribution by Coke and Pepsi
This grant will help enable approximately 800,000 people to access safe water by March 2016.and contribute 8MM dollars.
Strategic GrantsSince 2005, PepsiCo, through its Foundation
and divisions, has donated more than $800 million in cash and product to NGO’s.
In 2012, PepsiCo and the PepsiCo Foundation provided more than $1.4 million for tornado polluted relief efforts.
Event Organizing by Coke And Pepsi
Conclusion
Now a days e-markiting is playing an important role to capture the market. Because mostly companies use the new e-markiting strategies to compete its competitors. For this purpose they promote and advertise its product on social media and other media channels according to the current event or occasion . And they provide online purchasing facilities to their customers.
References
www.cocacola.com.pkwww.pepsico.com.pkYouTubeGoogle