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E-Marketing:Refers to using technology such as the internet, website and email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives.

Identifying customer needs Anticipating demand for digital servicesSatisfying customer needs ProfitablyTransaction costs are lessPersonalization is possibleExtension of direct marketing

Features of e-marketing

e -marketing, e-business, e-commerce

E-Marketing tools and strategies include:

Business websites; Search Engine;Email; Online newsletters/e-zines; Online catalogues; Online press releases; Online surveys; Online customer service; Banner advertising; Affiliate marketing. Mobile telephone marketing; Online Community (Friendster, YouTube) - newWeb Log (Blog) - new

E-MARKETING TOOLS

Importance of e-marketing

Sell Service Save Speak Sizzle

A sizzle reel is also known as a demo reel, a public relations video, and a promo. This is a short video, usually no more than five minutes in length, that is used to get a message across about your businesss brand.Sizzle Reel

Demerits of e marketing

E-marketing tools1.opt-in-e-mail

2. Mobile phone

i-TV (interactive TV)

Web radio Digital Radioi-radio

Web radio

Digital radio

i-kiosks

i-kiosks

Traditional marketing V/s e-marketing

Internet marketing

Advantages of internet marketing

Limitations of internet marketing

Reasons for non-popularity of E-marketing

E-advertising

advertising through electronic media

2 way communication 2 way interaction customer retention online sale Brand awarenessObjectives of e-advertising

Interactive low cost effectiveness can be measured 24*7 access updated/change creative

Advantages of e-advertising

Large users-slow downloadingConfused noiseView of e-ads is lessMisleadingLow prized item ad is costlyIt is not a mass mediumLimitations of e-advertisement

Types of internet advertising

website

Banners

Banners

Buttons

Pop Ups

Sponsorship

E-male

Measurement by hit

Impression methodMeasurement of e-advertising effectiveness

Growth B2B segment Advertising Digital media Integrated marketing communication Rich media advertising Relationship marketingNew trends in internet marketing

Domain name

Increase sale Promotion More order Adds value to brand Improve image of the company Confidence in B2B divisionImportance of e-branding

e-payment system

Electronic fund transfer (EFT)

Electronic token based E-payment system

E-money / e- cashTypes of e-payment system

Properties of E-cash system

Monetary value

Exchangeable

Storable and retrievable

Not easy to copy

Properties of E-payment system/essential requirementAICD

AtomicityConsistencyIsolationDurability

ICES

InteroperabilityConservationEconomyScalability

In addition to ACID and ICES..

Notional fund transfer-related types

Trusted 3rd party type

Digital cash / electronic moneyClassification of e-payment Media

E-payment media

Credit card

Debit card

Smart card

E-Cheque

E-wallet

1 Credit card

2 Debit Cards

3 Smart Cards

Smart Cards

E- Cheque

E- Cheque

E-Wallet

Security risks in internet

Spoofing

Unauthorized disclosure

Unauthorized action

Eavesdropping

Data alteration

Phishing

Business practicesInformation privacy practicesTransaction integrityInformation protectionConsumer recourseAreas of security risks

Principles of security systems

Authentication

Confidentiality

Integrity

Non- repudiability

privacyPrinciples of security systems

Internet Security Tools

Anti-virus programmeIntegrity checking softwareAudit logs

Firewalls

Digital signature

Digital certificate

secure sockets and layer protocol SSL

secure electronic transaction (SET)

Hardware technologies

ConnectivityScalabilityMaximum throughputLoad balancing and linear growthReliabilitySecurity

Essential qualities of good E-payment system