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E- MARKETING
Diego Valencia
Isabel Campo
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E - MARKETING
• Inicios Años 90
• El e-Marketing es la utilización de Internet para el marketing
• Promocionar y Difundir Productos y servicios
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SERVICIOS E - MARKETING
• Posicionamiento en buscadores
• Gestión de Boletines electrónicos
• Banners
• Marketing uno a uno
• Sms
• Concursos, promociones y juegos
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COMO SE MIDE
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• ¿Qué es Google Analytics?
• Es una plataforma de Web Analytics gratuitadesarrollada por Google que permite monitoreary optimizar las estrategias de marketing online.
• ¿Para que se emplea Google Analytics?
• Para medir el tráfico de los sitios web y analizar elcomportamiento de los visitantes dentro delmismo con el objetivo de mejorar elcumplimiento de nuestros objetivos de negocio.
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CASO DE ÉXITO
• Caso Fresh Look Lentes de Contacto cosméticos
http://www.youtube.com/watch?v=gwovCaD3egM&feature=youtube_gdata_player
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