E-Commerce I 2009
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Transcript of E-Commerce I 2009
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"Kfitu?saT . rt1(,7K0 to. Course3:(. AvrS '.
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() fi?ilr:li,l::Jtsure that eopleonor eversehargesn heir rsA?Mention
,3 Listwithreasons*": l&
t. V(,a
products hat would never (or rarely) sell completelyonline.
.r^..\lu*:ffi:*ffiXrTthe following ultiplehoiceuestionsycircring3.lffich of the following is an exampleof m_commerce?(.9/ topptngup your creditn. Sending n SMSc. Buying a ringtoned. Noneof the above
3.2What is themeaningof hits in web statistics?a. How many files areon thewebsite.b. How manypeoplesawpageson thewebsite,:" To* many pages n a wibsite weredownloaded.)uow many files n a websiteweredownloaded.
3.3 What s an exampleof a socialnetworkingsite?a. Yahoob. Googlec. Linkedlnr$ EC-Europe
3.4Which sector s best or immediateonlineshopping?a. RealEstateb. Cars,$ Booksd. Clothing3'5 choose he worst (in effecti'eness)onrinemarketing oor?a. Spamb. Sitesponsorship
[25markslthe etter
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3.6Which of the following is a C2C site?a. facebook.comb. airmalta.comc. google.com/.(\, -/ ebay.com3.7 How often shouldyou update our website?
As often asyou canOncea weekOncea monthOncea quarter3.8 What's thenameof thepolicy thatdealswith thenamesandaddressesfcustomers n a website?
f.)Vnvacy Policybl o"tilr"* Policvc. ReturnsPoticyd. EmploymentPolicy3.9 Why will m-commercespreadquicker than e-commerce?a. More peoplehavea mobile phone hana creditcard.,@ tttouite providers canoffer lower percentagesor fees o shopownersc. Thereare esshackers or mobile phonesd. Thereare new mobile operatorsappearing egularly3. 0 what is the 'public face' aspect f the InternetStrategy f a company?a. The mission statementb. The overall strategyc. The operationalstrategy
d. All of the above3.1I What s anoverstocks ite?(t.il sitewhich sells ots of stockY A site which sellsalmostexpiredgoodsc. A site which sellsstocksandsharesd. A bettingsiteon the stockmarket3. 2 Which ypeof site ryanair.com?a. BZBb. CzC
fiSYzcY. noneof the above3.13Which typeof site s wikipedia.com?a. BZCb. C2B
,y92Cfi./none of the above
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3.14which oneof these ites re ypes f e-commerceites?*lSearch EhginesfiJ CasinowetsitesY Social etworking ebsitesd. OnlineDirectories3.l5 what is thebestmeasuref asitehavinga followingbye hesame eople@hitsb. pagesc. repeat isitsd. unique sers3.16which if the ollowing s abpe of internet dverta. Jumppageb. FlashPagec. HomePage
fl)all of theabove\v.3.17The eturns olicyon a websitealksabout
A 1o* people an eturn o thewebsiteor futurevisits(r) o* products anbe returnedwhencustomersredissatisfied-f,. How returnmigrantsaresafeguardedn Europe ,d. How oftenoneneedso refurn o awebsiteo getspeciar ffers3.18An advertising ebsitehatallowscusromerswhq their inksare ollowed s using
3.22which of the following is themostethicaladvertsloeana. ProductX improvesyour performance l}}Vol
to sponsorkeywordsandonly payI
wasperpetrated
CPMCPFCPCCPT
3.19A pagewith2 frames, images ndavideogeneratesa. 7 hitsb. 8 hitsc. t hits6toni t t
IttltIt,I
3.20which of the ollowing s-an xample f inftngement f copyrightawonlinea. Downloadinereee-booksrp) Oownloadingmovie orrentsY Opening website ellingmusicCDsd. Opening website elling ooks
3.21Jurisdictionof a criminaloffencecommittedonline is dependentona. Country of residenceof the hacker,h. Locationof hostingproviderof website(c/ Country of accesshroughwhich offenced. It's difficult to say
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:#rff:fu:,j;fllt":,::rg isextremelymporranto educehe henomenonbandonedhopping artsReturnpolicyPrivacy olicyTerms& ConditionsDelivery hargesolicyTffi}.ff"p is rhemostwlnerablewhen nedealswithonline hopping?WomenMenPeopleaged60+
' tftffi:*rtffi"rt'method has reatedots fcontroversyueohackers?b. DebitCardsc. CashonDeliveryd. Bank ransfer3.26Paypals a typeof whicha. Bank transfer- b. Wallet softwarec. Mobile phoneSIM' d. CreditCards
of
3.24qc.d.
onlinepaymentmethod?
cards3.27Who s thewebrnaster?:. Theownerof thewebsite( ,/ 1.tt"hosting rovider f thewebsite9. Thedesigner f thewebsited. Themaintainer f thewebsite
' ""H*"ntinent is aiming o growexponentiallyhen t comeso e_commerce?@ asia-c. Africad. Australia
''tt T3n"r*'fse typesof software erpyoukeep rackof yourcusromers?((9 ^CRM_lpplicationsike Salesforce.comc. sageinancialControllerd. SQLDatabase
3.30How canyouensurehatcustomersead ouremails?a. Askthem or theiremailaddressb. Askthem o registero. your.uiling listQ est them o clickon "";il;n'-". Askthern o read ourwebsite