E-business in tourism: Website and online commerce
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UEF // University of Eastern Finland E-business in practice: - Website - E-commerce E-business in tourism –course Finnish university network for tourism studies Juho Pesonen, Ph.D., Head of research (e-tourism), Centre for Tourism Studies, University of Eastern Finland [email protected]
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Transcript of E-business in tourism: Website and online commerce
UEF // University of Eastern Finland
E-business in practice: - Website - E-commerce E-business in tourism –course Finnish university network for tourism studies
Juho Pesonen, Ph.D., Head of research (e-tourism), Centre for Tourism Studies, University of Eastern Finland [email protected]
UEF // University of Eastern Finland
E-business in practice •Academic literature differs in many ways from actual
business practices.
– Academia vs industry gap
•Competitiveness of destinations and businesses depend largely on their ability to utilize and manage technologies.
•How can tourism businesses and destinations benefit from these technologies?
– What steps and in which order should be taken?
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UEF // University of Eastern Finland 9.11.2016 Juho Pesonen 3
Attitude
Tourism online business tools and channels
All competitors are online • expenditure
Home page Basic social media (Facebook)
Digital company • Business depends on technology
Measuring and monitoring effectiveness
Benefits of digital business • Investment
Company strategy • Why do we exist? • For whom do we exist? • What we can offer that no one else can?
Mobile
Segment and market specific channels
TripAdvisor
Real-time customer service
E-commerce and conversion
Youtube Content management strategy
SEO
SEM & SMM
Digital customer experience • Customer point of
view
Mobile application
OTAs
ERP ”Crazy” tests and campaigns
Security
Marketing automation and AI
CRM
UEF // University of Eastern Finland
http://www.intersectionconsulting.com/wp-content/uploads/2009/08/new-marketing-strategy-500p1.jpg
UEF // University of Eastern Finland
Website
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UEF // University of Eastern Finland
UEF // University of Eastern Finland
Website
•Why websites exist? What kind of purpose and goals websites have?
– Provide information
– Promote services
– Sell stuff
– Entertain
– Inspire
– Connect people (social)
– Educate
– Provide comfort
– Collect data
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UEF // University of Eastern Finland
How much does website design matter?
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https://archive.org/web/
UEF // University of Eastern Finland
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UEF // University of Eastern Finland
Content Management System (CMS)
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UEF // University of Eastern Finland
E-commerce
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UEF // University of Eastern Finland
The art of selling your products and services online
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UEF // University of Eastern Finland
Making buying as easy as possible
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UEF // University of Eastern Finland
Is buying a tourism product an experience or a problem?
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UEF // University of Eastern Finland
Where can you buy tourism product and services?
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UEF // University of Eastern Finland
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UEF // University of Eastern Finland
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UEF // University of Eastern Finland
Sharing economy
•Airbnb
•Uber
•GetYourGuide.com
•Bedandbreakfast.com
•GetMyBoat
•Etc: http://thriftynomads.com/the-ultimate-sharing-economy-list-worldwide-travel/
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UEF // University of Eastern Finland
What are important things when you consider selling products online?
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Thank you Contact
[email protected] @eppuJ
https://fi.linkedin.com/in/juhopesonen https://uef.academia.edu/JuhoPesonen
https://www.researchgate.net/profile/Juho_Pesonen
www.uef.fi/mot www.uef.fi/tmm
uef.fi
