Dynamic personalization of_email_offers

Dynamic personalization

of email offers

How to serve targeted content to your recipients?!

Mack Gorski – Education Expert

The right tools in one place to your rescue! ü  Personaliza+on via quick [[merge_words]] ü  Advanced Segmenta+on ü  GetResponse Dynamic Content


Which data may be used for personalization?

Declara+ve vs. behavioural data.!


How to collect data for personalization?

Custom Web Forms, Facebook sign up, Surveys, Email Analy+cs and more…



Time limited offers.

Make it visible to recipients.

{{TIMER "added_on" "" "You signed up DAYS_UNIT ago"}}!

Personalized email parts Make use of custom data and play with conditions in targeting your emails.!


Keep it all the way!

Otherwise, you’ll do worse than if you never used even first names at all!!


Measure and... measure! Use personalization and Dynamic Content to analyze what makes the profit and plan your campaigns even better.!


Keep it organized.

Use Advanced Segmenta+on to organize your subscribers. This will also help you with targe+ng.!



Need an example?

We put the theory into work.!

Thank you for your attention

[email protected]!


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