DuckDuckGo preso
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Transcript of DuckDuckGo preso
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DuckDuckGo Joe Reinhard (joerein)
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Problem?
Quick & Easy Web Search
Privacy Concerns
Security Concerns
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Solution
The search engine that
doesn't track you
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Privacy
❏ Anonymous searches
❏ Collects no personal info
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Over 50 Sources
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Profitable?
❏ Private company
❏ No financial info
❏ Who knows?
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Profitable?
“DuckDuckGo is actually profitable! It is a myth you need to track people to
make money in Web search.”
Gabriel Weinberg, Founder & CEO of DuckDuckGo, Inc.
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Business Model
Serving ads Affiliate relationships
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History
❏ Launched in 2008
❏ Initial goal: build a better search engine
❏ Feb 2012: 1 million daily searches
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June 10, 2013
2 million daily searches
June 17, 2013
3 million daily searches
History
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What’s Hot?
❏ Privacy!
❏ But do people care?
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Competition
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Competition
❏ Startpage.com
❏ More private thanDuckDuckGo?
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Competition
Daily Searches 319 million 3.4 million 14 million
Advertisements YES NO OPTIONAL
IP Address Tracking YES NO NO
Personalized Results YES NO NO
Dedicated Servers YES YES NO
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Competition
Daily Searches 319 million 3.4 million 14 million
Advertisements YES NO OPTIONAL
IP Address Tracking YES NO NO
Personalized Results YES NO NO
Dedicated Servers YES YES NO
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Prediction: Success
❏ However...
❏ Not overtaking Google anytime soon
❏ Users too used to personalized search
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References
❏ https://duckduckgo.com/about❏ http://www.wired.co.uk/article/duckduckgo-anonymous-privacy❏ http://www.ghacks.net/2012/02/02/why-i-switched-to-the-duck-duck-go-s
earch-engine/❏ https://searchenginewatch.com/sew/news/2296351/goodbye-keyword-dat
a-google-moves-entirely-to-secure-search❏ http://www.biography.com/people/edward-snowden-21262897#!❏ https://en.m.wikipedia.org/wiki/PRISM_(surveillance_program)❏ https://news.ycombinator.com/item?id=10346268❏ https://www.quora.com/Whats-the-source-of-DuckDuckGo-search-results❏ http://securityspread.com/2016/10/24/duckduckgo-startpage-2016-update/
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Questions?