Dublin Entrepreneur Camp

Creating the future of Small Business

Camp Overview

-To introduce students from the age of 11-14 to basic ideas, concepts and principals of starting and running a business: being an entrepreneur.

Camp Structure• The business side of the camp will involve multiple different

businesses in and around Dublin and Columbus. The students will learn about each business and how certain principals or skills in business relate and are important to that company as well as the industry it is a part of.

• During the interaction and learning about the businesses the student will participate in team challenges, much like the TV show the Apprentice, that parallel the skills and principals learned from each particular company.

• Along with the individual business challenges the students will work on an on-going challenge. For this challenge the students will be in teams of 4 for the whole duration of camp. The team will crate their own business and/or product that they will present to business people from the community.

• The Supervisor and his staff will do the majority of the planning for the challenges but will consult and use as much input as the business and contacts are willing and able to supply.

• At the end of each challenge have the business contact's or presenter's judge the challenge to determine the winner.

• The students will also have a fair amount of down time and time to be kids as well.

Camp Goals

• To create a camp that teaches and imparts students with a deep and a greater knowledge of business and being an entrepreneur.

• To ensure the students have fun while they learn, grow and mature.

• To create good positive relationships with businesses in Dublin and Columbus that not only benefit the students but also benefit the companies involved.

• To create a camp that is reproducible and growing year after year and in new locations to benefit more students and businesses with a farther reach.

• To create a national, regional and state award winning and recognized camp.

Planning Process• Vision to Reality• Contacting with businesses and setting up meetings

– Finding out what their specialties are and what they saw as vital to being successful in business.

– Very open and excited.• Started writing challenges

– Run them by the businesses for approval• Kept the parents informed throughout the planning process.• Kept in touch with businesses to set calendar• Meet multiple times with Rick Coplin of TechColumbus

– Support– Brainstorming

• Once calendar was set then it was on to details and logistics.– Help from Audra, Billy and Scott

• Final steps– Community relations– Continued communication with businesses and parents– Crossing our t’s and dotting our I’s

Week 1 CalendarJuly 12-16, 2010

Week 2 CalendarJuly 19-23, 2010

Week 3 CalendarJuly 26-30, 2010

Average day at Dublin Entrepreneur Camp

Schedule9:00- 9:15am: Ice Breaker/Intro game

9:15- 9:30am: Daily Agenda9:35am: Load Vans

9:40- 10am: Travel to Business10- 11:30am: Tour Business and do Challenge

11:35am: Load Vans11:40- Noon: Travel

12- 1pm: Lunch and Free time1:15- 1:45: Social Media Time

1:45- 2pm: Break2- 3:30pm: Team Work

3:30- 4: Break/ Snack time4:40- Constructive Free time/ project time/

research/ social media etc.4:40 – 5pm: Closing Activities/games

Challenge: BarbasolThe Smell of Success

Challenge Topic:– Branding– Shelf Position– Product Creation- demographic based– Packaging

Challenge Goal(s):– To understand the process of creating a new product.– To see the importance of branding, packaging and shelf positioning.– To gain the knowledge of why and how products are aimed at certain

demographics/markets.– To create our brand and packaging and understand what might work and what will not.

Challenge Material:– A number of different shaving cream scents.– Shaving cream cans– Paper– Art supplies, paint, markers, crayons, colored pencils etc.

Challenge Description: Approx. time: 1 hour– Put the students into teams of no more than 3.– Explain and hand out a sheet with demographics and description of the target market for

the product- first time shaving girls.– Have the team smell the different scents of the shaving creams to get an idea of what is

already out.– Have the teams create their own new scent.– Have the team’s design the can the new scent will go in.– Give them one hour to create the scent and design the can. Reminding them periodically

how much time is left.– Once time is up have each team present their scent and can and explain why they

choose and designed the way they did.– Winner: Judges will decide on the best can and scent and overall winner by their

professional discretion.

Challenge: Tim HortonsMy Franchise

Challenge Topic:– Franchising– Cash flow; revenue, profit, loss– Marketing– Customer relations

Challenge Goal(s):– To understand the benefits and risks of franchising.– To gain experience in choosing how to run a franchise.– To learn how to set prices in order to make a profit and cover costs.– To know how to find and use demographics and statistics in planning and being successful.– To be aware of and experience the role the customer plays in your businesses success.

Challenge Materials:– Multiple possible franchising sites, phone numbers and addresses.– Agreement with sites that allow selling of coffee and donuts and can obtain demographics of

people in the building.– Donuts and coffee to be sold.– Materials and ways to advertise when, where and how much coffee and donuts will be.– Money for change.

Challenge Description: Approx. time: Planning = 2 days, Challenge = 1.25 hours– Break the students into 3 even teams.– Inform the students when they will be selling and what they will be selling.– Give the students a list of possible buildings (sites) they can sell their donuts and coffee.

Including phone numbers and map locations.– Have the teams call the sites and rank them as their preference of sites to sell at. Staff will

decide a way to break a tie.– Give students numerous times work on advertising and pricing for the selling.– Day before selling; have students call and confirm with sites.– Day of selling makes sure donuts, coffee, money and materials are there and ready for teams.– Have the students to their sites as close to 9:30AM as possible and give them 1 hour and 15

minutes to sell. Also have one staff member with each team.– Winner: Team at the end of the selling that highest revenue, unsold coffee and donuts count as

waste and go against total money earned.

Challenge: Social BoomerangFollow Me

Challenge Topic: – Social Networking– Social Media– Facebook– Twitter– Public Relations– Marketing– Advertising

Challenge Goal(s): – To understand the use of Facebook and Twitter as business tools.– To gain experience using social networking sites as sales and marketing tool.– To increase their ability to use creative and persuasive writing and images to gain

followers and interest in their business and ideas.– To accumulate the most, combined, follower and friends on Facebook and Twitter over

the three week period.Challenge Materials:

– Computers– Internet Access

Challenge Description:– This challenge should be attempted after having a presentation on Social Networking as

marketing and how to use networking sites safely. It is important to monitor the students work continuously.

– Break the students into teams of no more than four per team. These are the teams the students will be in for the duration of the camp in which they will be creating their own businesses and business plans.

– As a team have them sign up for Twitter and Facebook accounts.– Allow the students sufficient time 45minutes to an hour to start creating their pages. – Each day give the students time 20-30 minutes to update their pages and check their

progress and make any changes if needed.– Winner: The team with the greatest number, combine total, of followers and friends at

the end of the three weeks.

Challenge: Shark TankShark Tank

Challenge Topic:– Business Planning– Brainstorming– Business Start-Up

Challenge Goal(s):– To go through the process of writing and concepting a business.– To learn how to bring a vision/idea to life as a business.– To be able to write up a simple business plan.– To improve their ability to work in a team.– To gain experience presenting an idea with confidence.

Challenge Material:– Computer– Presenting materials; poster board etc.– Will vary with what ideas or businesses the students come up with, so there is the need to be

flexible.Challenge Description: Approx. time: Planning = 3 weeks, Presenting = 30 minutes

– Put the student in teams of no more than 4 after evaluating their strengths and personalities.– Explain to the students that they will be coming up with their own business idea. They need to

brainstorm, write a plan, and be ready to present their idea in 3 weeks.• Create name for business and or product• Write plan: how going to start business, how they will get from idea to reality, costs, way

of making money, struggles, challenges, successes and why the business or product will be a success.

• Create visual aids to help with presentation• Create/ concept brand and look of company and product

– Winner: Chosen by the panel of business people, best concept and likelihood of success.

Challenge: ConventionD.E.C Convention

Challenge Topic:– Presentation skills– Creativity– Wrap-up, conclusion– Feedback/review

Challenge Goal(s):– To produce a summary overview of each challenge and business idea from the camp.– To be a culminating event that shares with the community any and all achievements from the camp– To learn to present and wrap-up projects.– To understand and actively participate in creating a visual and being able to discuss what had been done in

a specific challenge.– To see the important of showing others what they have learned and how they used their time over their

projects.Challenge Materials:

– Poster board– Digital Camera– Computer– Printer– Arts and Crafts supplies– Any other presentation tools– Ballot box

Challenge Description: Approximate time: Plan = Week, Convention = 1.5 – 2 hours– Assign each student one challenge or their business plan to create visual and present at the convention.– They are responsible to present:

• Basic overview of the business worked with• Basic overview of the challenge• Some of the ideas and different things that came about from the teams during the challenge• Pictures and any other media, products, things created during the challenge• What was learned and they got from the challenge and business

– Give them time to research and put the presentations together over a week period.– Have them be prepared to answer questions about the challenge and business during the convention.– During the convention they are to be stationed at their booth for the whole time so they can share about

their business or challenge. – As the convention is going on we will have all that attend the convention vote on the best booth.– Winner: the booth that receives the most votes from convention attendees.

Getting it out there

• Working with Community Relations• D.E.C. Convention

– Inviting business partners, politicians, City of Dublin Administrators, invested interests and media.

• Facebook Page – Dublin Entrepreneur Camp

• Twitter Account– dublinentcamp

Questions, Comments and Final thoughts

Business Partners