Dubai Autodrome Media Coverage May 2013

PR REPORT

Dubai Autodrome May 2013

PR REPORT – May 2013

Dubai Autodrome 4 Press releases were issued for Dubai Autodrome

The press releases were sent to all local and Pan Arab Arabic publications. TOTAL VALUE - ARABIC PRESS RELEASES & ENGLISH RELEASES IN UAE AED.

Arabic Total AED 454,600 *Arabic Total Value of Spend 1:4 AED 1,818,400 English Total AED 936,000 *English Total Value of Spend 1:4 AED 3,744,000 TOTAL AED 5,562,400 *This calculation is based on the principle that editorial has four times the value of paid-for advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial is four times more than paid-for advertising.

PRESS RELEASES

No. PRESS RELEASE (ARABIC ONLY)

DATE (CIRCULATION)

1 Dubai Kartdrome 600 Kilometers Endurance Race Results May 19, 2013

2 Dubai Kartdrome 600 Kilometers Endurance Race May 16, 2013

3 Paul Chatenay shines in Paris as UAE drivers enjoy day of mixed fortunes May 12, 2013

4 UAE drivers and teams out to conquer Paris in SWS Grand Finals May 6, 2013

Value of Ad Spend for English Publications

PUBLICATION COUNTRY VALUE CIRCULATIONS

In AED

7 Days UAE 2,500 65,549

Ahlan GCC 32,800 23,735

Alpha UAE 15,500 22,000

Arab Wheels Pan Arab 62,700 38,000

Discover Dubai UAE 9,700 18,989

Evo Middle East Pan Arab 34,100 28,000

Gulf News UAE 104,600 111,637

Gulf Today UAE 19,300 46,200

Khaleej Times UAE 71,100 75,135

Meet ME Worldwide 93,700 8,000

Outdoor UAE UAE 28,200 10,000

Sport 360 UAE 32,800 35,000

The National UAE 58,300 65,000

Time Out Dubai UAE 14,400 30,314

Vision Worldwide 32,200 50,000

TOTAL 611,900

INTERNET

VALUE

In AED

App Advice 4,600

Digital Production 35,000

Gulf News 145,000

Gulf Today 12,300

iclarified 3,700

Khaleej Times 34,500

Market Watch 5,100

Outdoor UAE 4,600

Paddock Talk 14,400

Phandroid 5,700

Sport 360 15,700

Sys-Con 11,400

The National 28,300

Trade Arabia 3,800

TOTAL 324,100

Total English - AED 936,000

WEBSITE

Value of Ad Spend for Arabic Publications

PUBLICATION COUNTRY VALUE CIRCULATIONS

In AED

Al Bayan UAE 31,900 104,550

Al Fajr UAE 37,300 21,980

Al Ittihad - Supplement UAE 5,700 94,275

Al Watan UAE 42,500 109,000

Alroeya UAE 700 30,000

Ara UAE 1,100 63,300

Emarat Al Youm UAE 20,700 80,000

Vision Worldwide 64,400 50,000

TOTAL 204,300

INTERNET

VALUE

In AED

Al Bayan 25,500

Al Wasat News 6,100

Al Watan Newspaper 25,700

Al Watan Voice 76,700

Anayemeny 8,700

Arab Wide Web 20,600

CNEgypt 25,900

Emarat Al Youm 18,800

Gulf Press 5,300

Iqtisad 3,100

Mobilk 10,600

Palfx Info 23,300

TOTAL 250,300

Total Arabic - AED 454,600

WEBSITE

Publication: Alroeya Country: UAE Circulation: 30,000 Date: 26 May 2013 Page: 31

Publication: Al Watan Country: UAE Circulation: 109,000 Date: 20 May 2013 Page: 14

Publication: Al Bayan Country: UAE Circulation: 104,550 Date: 20 May 2013 Page: 19

Publication: Emarat Al Youm Country: UAE Circulation: 80,000 Date: 20 May 2013 Page: 48

Publication: Al Fajr Country: UAE Circulation: 21,980 Date: 20 May 2013 Page: 19

Publication: Al Ittihad - Supplement Country: UAE Circulation: 94,275 Date: 17 May 2013 Page: 11

Publication: Ara Country: UAE Circulation: 63,300 Date: 7 May 2013 Page: 21

Publication: Vision Country: Worldwide Circulation: 50,000 Date: April 2013 Page: 4

Publication: Gulf News - Sport Country: UAE Circulation: 111,637 Date: 29 May 2013 Page: D7

Publication: The National Country: UAE Circulation: 65,000 Date: 29 May 2013 Page: 7

Publication: Sport 360 Country: UAE Circulation: 35,000 Date: 27 May 2013 Page: 31

Publication: Gulf News - Motoring Country: UAE Circulation: 111,637 Date: 22 May 2013 Page: D7

Publication: Gulf News - Sport Country: UAE Circulation: 111,637 Date: 19 May 2013 Page: C5

Publication: Khaleej Times Country: UAE Circulation: 75,135 Date: 19 May 2013 Page: 31

Publication: The National - Sport Country: UAE Circulation: 65,000 Date: 19 May 2013 Page: 15

Publication: Gulf Today Country: UAE Circulation: 46,200 Date: 19 May 2013 Page: 17

Publication: Ahlan! Country: GCC Circulation: 23,735 Date: 16 – 22 May 2013 Page: 64

Publication: Ahlan! Country: GCC Circulation: 23,735 Date: 16 – 22 May 2013 Page: 65

Publication: 7 Days Country: UAE Circulation: 65,549 Date: 16 May 2013 Page: 20

Publication: Time Out Dubai Country: UAE Circulation: 30,314 Date: 15 – 21 May 2013 Page: 88

Publication: Gulf News - Sport Country: UAE Circulation: 111,637 Date: 8 May 2013 Page: E7

Publication: Gulf News Country: UAE Circulation: 111,637 Date: 1 May 2013 Page: E8

Publication: Arab Wheels Country: Pan Arab Circulation: 38,000 Date: May 2013 Page: 38

Publication: Evo Middle East Country: Pan Arab Circulation: 28,000 Date: May 2013 Page: 15

Publication: Alpha Country: UAE Circulation: 22,000 Date: May 2013 Page: 8

Publication: Discover Dubai Country: UAE Circulation: 18,989 Date: May 2013 Page: 43

Publication: Outdoor UAE Country: UAE Circulation: 10,000 Date: May 2013 Page: 6

Publication: Outdoor UAE Country: UAE Circulation: 10,000 Date: May 2013 Page: 7

Publication: Meet ME Country: Worldwide Circulation: 8,000 Date: March - April 2013 Page: 54

Dubai Autodrome Media Coverage May 2013

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