DSS User Group April 2013 Creating and Managing a Review Strategy.
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Transcript of DSS User Group April 2013 Creating and Managing a Review Strategy.
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DSS User GroupApril 2013
Creating and Managing a Review Strategy
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DSS User Group March 2013 Agenda
• Why Do Reviews Matter?• Creating and Maintaining a Review Strategy
• 10 Commandments• The Review Process on Your Website• Which Review Links?• Information for Your Review Page• Office Landing Pages• Sample Pages• Anonymous Reviews
• Open Q&A
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Why Do Reviews Matter?
Watch the FWM April Webinar: http://www.fosterwebmarketing.com/video/ever-get-that-strange-feeling-people-are-talking-about-you----april-2013-webinar.cfm
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Ten Review Commandments DON’TS
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Ten Review Commandments DON’TS (cont’d)
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The Review Process Using Your Website
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Which Review Links?
1. Search your name, each attorney or doctor in your office and your business name – each location – and “review”
2. Google and Bing – see where you already rank3. Decide which 3-4 sites you want to include on your
review page (in addition to Google+)4. Make sure the review sites are optimized and all
information is correct
Make a spreadsheet to track which review sites rank well for each location / person. Keep an eye on them!
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Information for Your Review Page
1.Office Page or Review Page (Offer)• Office Page – Always Public (indexed)• Review Page – Can Be Private (no index) or Public
2.Which Review Sites (3-4) – Provide Links• Find where you rank well, always include Google+
Local and Yelp
3.Content – Page Title, Headline, Meta Description, Body Copy – keep it simple!
4.Thank You Page and Thank You Email Content
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Office Landing Pages
Title: <City, State> OfficeHeadline: <City, State> Office for <Law Firm Name>Meta description: Include city, state, firm name, word “directions”, word “review”.Office “blurb”: 2 to three sentences about the office, will show up on the Office Office page copy: 1. 2 to 3 sentences about the office (different from blurb above). Include targeted
keywords here (without sounding spammy), consider your “perfect client” keywords.2. Detailed directions. Provide directions from different directions – this is a great way
to include local landmarks and roads to help with local search.3. “Leave feedback for us online!” Include review icons and a brief explanation of each
review site… i.e. for Google+ Local “you need a Gmail account to log in”.4. Can submit a DSS ticket and ask us to add a short “Leave Feedback” form to the
sidebar
Set each office up on Google MyPlaces Map: http://www.google.com/maps/myplaces
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Sample PagesOffice Landing Pages1. http://
hupy.fosterwebmarketing.com/offices/office-876.cfm 2. http://russellandlazarus.fosterwebmarketing.com/offi
ces/newport-beach--ca-office.cfm
Review Page3. http://www.koleplasticsurgery.com/reports/we-are-gl
ad-that-you-had-a-positive-experience-with-dr-edward-s-kole-and-staff-at-the-kole-pla.cfm
4. http://www.hupy.com/reports/leave-review-feedback-for-hupy-and-abraham.cfm
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In a Sensitive Business? Anonymous Reviews
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Questions?