dsrupted-thompson -pdf ready · retail stores to date with more than 4,000 devices, shopBeacons, an...
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Beacon Connected Dsrupted September 2014
Transcript of dsrupted-thompson -pdf ready · retail stores to date with more than 4,000 devices, shopBeacons, an...
Beacon Connected ! Dsrupted
September 2014
Hype
Vocabulary
Future Form
Beacons aren’t such a big deal. What they represent IS.
Common myths. iBeacon/BLE. Layers of interaction.
The end of the app. Digital signage. Wearables. Hybrids.
acon Breathless Be
Doesn’t This Make You
Breathless?
Barely Mentioned From
Breathless Hype To
In what will be the largest implementation of iBeacon™ technology at retail stores to date with more than 4,000 devices, shopBeacons, an
enhanced mobile location-based technology built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, will be placed within various
departments at Macy’s locations, allowing for users of the shopkick app to get more personalized department-level deals, discounts,
recommendations and rewards.
Which begs the question: Who’s your agent?
!
That’s Some Press Agent
A Big Deal?
Do You See The Digital Signage?
Do You See The Second Screen?
World Channel
acon Basics Be
VocabularySorting out some misconceptions
3 words that really matter Words you’ll soon hear
iBeacon BLE
Beacons
SmartKey Word #1
SmartKey Word #1
!
The user doesn’t need to do anything. Unlike QR codes or NFC, beacons work without any action needed by the consumer.
PassiveKey Word #2
When you approach the car, your app wakes up, even if it’s closed. You can send a push message to the user to alert them that you have something relevant to say based on precisely where they’re located.
iBeacon
Request quote
Watch a cool video!
Welcome to the store!
iBeacon
There’s a profound difference between proximity and location. Location is where you are on a map, proximity is what you’re close to - whether a person, place or thing.
ProximityKey Word #3
19x Increase in Engagement with Products
16.5 Increase in App Usage
In-Store
6.4 Increase In Likelihood
Customer Will Keep Your App
Bonus Key Word
Results
Future Vocabulary
Mapping
Power
Bacon
Hybrid
WifiHuh? Seriously?
Wifi
This:
Future Tense
Design
Privacy
Security
Future Perfect
New Media
New Media
New Media
New Media
acon Natural Be
acon Hungry Be
acon Mobile Be
acon Visible Be
acon Emotional Be
3 Take-AwaysIf you think a lot about screens
You Can BE The Second Screen
Staff. Continuity. “Flick”.
Beacons Can Be Objects. Product can trigger screens.
Beacons Can Be Social. What happens to a screen when
it has an audience of more than one?
BeaconBeThe
