Apple’s iOS 7• The Evolution• Features• The Marketing Aspect• Vs. Android

Steve Jobs said this about the first iPhone “the phone is not just a communication tool but a way of life”

The iOS 7 was born! The iOS 7 was in the beta testing this

summer, but was finally released to the public on September 18, 2013

They also released 2 new iPhones that day called the iPhone 5s and iPhone 5c

There are several new features designed by the Apple team led by Senior VP of Design

Jonathan Ive Redesigned Notification Centre A swipe up setting bar called the Control Center Restructured Lock and Home Screens Siri can change settings and her voice recognition is

improved Remodeled Photos, Safari, Maps, and Mail Apps And The addition of iTunes Radio and Airdrop

What on the iOS 7 will be beneficial for marketers?

Auto-updating on apps is going to be helpful for businesses

It allows them to be more experimental with the presentation and features of their app. The company can now fix a mistake and put

it on the next update, which will automatically update to the user

This will shift the focus of the app toward the information presented rather than the delivery of the content

The App Store has added a kids category that’s is targeted at children 11 and under

It will make it easier for children’s app creators to market their app to their target market

Apple has focused more on using precise location in their new iOS 7 apps

For businesses this means: It will allow them to use the times and places

the app is being used in Marketers will focus their audience of the app

to their target market Precise Location apps include: The iBeacons app

and The Popular Near me app

On iOS 7, sharing information between your iPhone and Mac Computer (with OS X Maverick) is easier than ever

This provides marketers with a unique opportunity to study the path for purchase to the potential customer Marketers will be able to identify the time,

device, and place of the purchase

 Why is iOS 7 superior to any Android-powered Technology

The Home Screen The iOS 7 powered iPhone’s home screen

includes bright colored 3-D looking icons on a line-by-line translucent dock. Android icons aren’t 3-D but they allow you to place the icons wherever you want on the screen. I believe Apple’s icons look more organized,

because they are in rows

The Lock Screen• Apple tried to copy Android’s format of the

lock screen on the iOS 7 update. On the iPhone you don’t have to slide the words “unlock the phone” now, you just swipe left to right anywhere on the screen. Android has always had their lock screen like this. Also, Apple has the time on the screen where it looks like a digital watch, while Android’s clock looks like it was on an old dell computer screen saver.

Siri• Apple came out with Siri in 2011 and it just

keeps getting smarter and smarter every year. Siri began just an assistant app with a few capabilities and is now fully integrated to every part of the phone. Siri can now enable settings, turn on Airplane Mode, and has added Wikipedia to its knowledge. Google’s Android Voice Search doesn’t allow you to toggle with settings, send messages, or set calendar events. It is much more focused on gathering information from the Internet.

The Calendar• Apple’s iOS 7 kept the Helvetica font, but

they got rid of the unnecessary leather and stitching on the screen. The new calendar is a brighter and simpler version of iOS 6’s calendar. The Google calendar can’t compete with Apple’s calendars. The Google calendar is dull, boring, and doesn’t let you use a voice command system to set calendar events.

The Control Center• Android has always bragged to Apple about

having a swipe up quick setting bar. Well now Apple has one and it is called the Control Center. Its clutter-free design allows fast access to all the apps and settings. Android’s settings bar is dull and has less features than Apple’s Control Center.

The Keyboard• Apple’s keyboard has always had the same

basic design, but the iOS 7 keyboard has a different feel and brighter colors so you can read it better. Android’s keyboard has the same shape of the Apple keyboard, but has a much darker background. Apple’s keyboard also has 2.5 times the processing speed of Android’s keyboard.