DSCL GROUP PROFILE

May, 2012

Heritage

Overview

Agri/Rural Business

Chloro-Vinyl Business

Index

Heritage

Murli Dhar

Sir Shriram

(Founder)

• DCM Shriram Consolidated Ltd.

Shri Dhar

Ajay

• 4th Generation took over in 1990 after

family restructuring.

• Over 120 years business history.

• Core Values – Trust, Ethics,Fairness &

long term orientation.

• Tradition of contribution to society -

education, cultural, sports, etc

Vikram Ajit

• DCM Shriram Consolidated Ltd.

Ajay Vikram Ajit

Two lines of business

Agri/Rural : ~ 70% of total Revenue

Chloro-Vinyl : ~ 30% of total Revenue

Total Revenues of ~ USD 1 billion growth of ~ 13% p.a. over last 20 years.

Strengths-

Multiple interfaces with Rural Customers.

Strong brands representing Trust and Reliability.

Synergies across businesses – differentiated advantage.

Long term association with all Stakeholders.

Strong people development program.

SBU structure – providing focus to each business.

Listed on NSE/BSE – Market cap ~ USD 200 mn. Promoters holding ~ 60%.

Overview

Strong Research and Applications Development programme.

Presence Pan India, Philippines and Vietnam. Initiating business

operations in Thailand, Indonesia and Bangladesh.

Extensive Dealers network : 3000 wholesalers & 30,000 Retail

outlets.

Multiple interfaces with farmers – Reaching ~ 1 million farmers

directly & ~ 4 Mn Rural families through Hariyali business.

Agri/Rural Business: Strengths and Initiatives

Partnering with farmers to facilitate adoption of appropriate

product and practices through strong last mile delivery and

extension work.

~ 500 agronomist and ~ 1000 Agri- Extension professionals, backed by

strong Central team.

Launched programmes such as SKVK.

Promote Judicious use of various Agri-Inputs by promoting integrated plant nutrient

management.

Focus on transfer of location specific and need based farm technology.

Program for all sections of the community including Women and Children.

Over 100 SKVK’s spread across all our areas of operations.

Agri/Rural Business: Strengths and Initiatives( Contd)

Agri/Rural Business : Portfolio

• Inputs

– Urea

• 400,000 tonnes/year

– Farm Solutions

• Agri inputs + advise

• 1100 wholesalers, over 15000 retailers

– Hybrid Seeds ( Bioseed)

• Research, production & Marketing

– Focus Crops

• Cotton, Corn, Rice, Millet & Vegetables.

– Geographical presence – India, Philippines,

Vietnam, Thailand and Indonesia

• Output

– Sugar • 500,000 tonnes/year, 95 MW

• Command Area : 2,70,000 hectares

• Hariyali - Rural Business Centers

– Portfolio • Retailing of Products, Agri-

Inputs, Food and Grocery, Household, Lifestyle, Fuel etc.

• Services (Agronomy, financial)

• Outputs (Seeds, Milk, farm products)

– ~170outlets in 7 Indian States.

Urea Plant

• First private sector plant in India – 1969.

• Over 40 years old relationship with Indian farmers.

Farm Solutions

Nutrition Products Crop Care Chemicals

Growth Regulators Seeds

Comprehensive Solutions

Farm Solutions Soil Testing Zero Tillage

Customized offerings based on Direct interface

Sugar

DSCL Sugar plant - Ajbapur

Capacity – 4 mills, 33000 TCD (~ 0.5 mn tonne sugar/year) Power Co-Gen: 94.5 MW

Hariyali

Taking modern Retail to Rural India

Hariyali

Trusted Source of Fuel- Diesel / Petrol, LPG

Hariyali

24*7 Advise by Agronomists

Research led end to end seed company.

Established in 1992 as Bioseed Genetics, Inc.

DSCL took control of Bioseed businesses in 2002, and acquired 100%

ownership in 2008.

Large investments made in research, people and infrastructure to grow the

business.

Focus on Tropical and Sub-Tropical climates

Operations in India, Vietnam and Philippines,

Initiating business operations in Thailand, Indonesia, Bangladesh.

Breeding programme – Focus Crops.

Field Crops-Cotton, Corn, Rice , Millet, Pigeon Pea

Vegetable Crops- Okra, Tomato, Gourds, Melons, Hot Pepper, Egg plant.

Bioseed

Targeted Research to meet needs of each market segment.

Over 50 scientists.

Revenue Spending ~ 10% of revenues on Research in last few years.

Focus on developing total solutions – including Agronomy & farming practices.

Witnessing Rapid growth. Turnover ~ USD 90 Million. Revenues ~ 3x in 3

years.

Several Products established performance leadership in respective segments.

Overview (Contd..)

Chloro-Vinyl Business

• Chemicals

• Chlor – Alkali

• Carbide

• SBP

• Polymers

• PVC Resin

• Power

• Cement – Waste utilization

• uPVC windows ( Fenesta)

• Design, extrusion, fabrication and installation

• PVC Compounds

Chloro-Vinyl Business

Total Power Generation of 300 MW (~ 50 MW dedicated for sale)

(275,000 tonne/year)

(112,000 tonne/year)

(13,200 tonne/year)

(70,000 tonne/year)

(400,000 tonne/year)

Chloro-Vinyl Business: Key Drivers Be amongst lowest cost producers- latest technology, strong operations,

integration and scale.

Manage volatility through multiple revenue streams with swing capability.

Long term associations with customers, dealers, suppliers.

Strong Safety, Health and Environment(SHE) management.

Securing energy supplies through Lignite mines/Coal, Hydel Power.

Fenesta- Customer excitement through excellence in design and execution

Chloro-Vinyl : Kota

Fenesta

Pioneered International, Environment friendly product for India.

Active member of various Associations

International Fertiliser Association

CII – Leading industry body in India.

Fertiliser, Chemicals, Sugar industry Associations

Contribution to Society – A long tradition

Leading educational institutions

Mid day meal scheme

Cultural activities, health related initiatives

DSCL- Corporate Citizen

Thank You