UniMity Solutions Pvt. Ltd.3, 5th Floor, "Kasi Arcade" 116, Thyagaraya

Road, T.Nagar, Chennai 600017 India, Phone: (91- 44) 43923800

www.unimitysolutions.com

Drupal for Digital Publishing

A technology which enables to deliver right content to right person at right time

- On the right device

Key Requirements of Digital Publishing❖Multi platform Strategy❖Single Unified Workflow for

content❖Content Management❖Contemporary Design❖Reader Engagement Features❖Editor Features❖Ecommerce & Ad Management❖Newsletters, News Feeds, SM

Integration❖Alerts & Notifications❖Site Analytics❖ Infrastructure & Hosting❖Other Features

-Personalization -Citizen Journalism

Why Drupal?

Enterprise-class architecture that supports

Contemporary DesignAgile  DevelopmentStandards CompliancePerformance & ScalabilityExtendibilitySecurity considerations

Design - Contemporary, Responsive Design

Contemporary DesignBest of class UI/ UXConsistent Colours, FontsIntuitive LayoutEase of Access and Task Orientation

Responsive DesignMulti Device SupportDevice Optimized Functionalities

Multilingual Capabilities

Reader InteractivityCommentsSharing Content

StickinessPolls and Contests

Interactive Data Presentation

Info-graphicsInteractive Tools like QR Code Integration

Reader RecognitionLeaderboards Badges

Reader Engagement Features

Content CreationPowerful content creation Interfaces (WYSIWYG editor)Comprehensive Content Architecture/ Taxonomy

Content ManagementContent Publish Workflow Content Promotions and Sequencing

Manage SpecialsSpecial PagesBanners and Special Links

Editor Features- Content Publishing Workflow &

Editorial Dashboard

Manage page layoutAdd new blocksReposition blocksSelect content for the blocks etc.Select Sections from Pre-Defined Templates

Drag & Drop InterfaceQuick PreviewUseful for creating new Specials Pages

Editor Features- Dynamic Layout Management

Editors/ Administrators can

Define and Manage Subscription PacksDefine Discounts and OffersView Reports

Pay Wall with Multi-stage access control

Pay per ViewSubscribe for accessPay for Download

Online Payment Collection

Ecommerce- Subscriptions & Paywall

Management

Interface Provisions for Managing Ads

Flexible Ad Real EstateOnline Ads Booking ProvisionAd Server

Serve Ads from a Central Server

Ad TrackingClicks & ImpressionsExpiry

Support for Other Types of AdsContextual AdSense AdsPay-per-click AdsPersonalized Ads Targeted Ads

Ecommerce - Ad Management

Ecommerce- Classifieds & Content

ServicesClassifieds and Listings

Localized listing of services and facilities Tagging and Listing of Ads Intuitive Ad Search

Online Ad BookingsAd Submission workflow integrated with payment

Online Interactions between Buyer/ Seller etc.

NewslettersSubscribe to NewslettersCompose newsletters by selecting content, for Editors

News FeedsDefine Outbound RSS Feeds for applicable content channels

Social Media IntegrationSocial Login Social Share

Newsletters, News Feeds, SM Integration

Workflow Related Content Approval/ Publish AlertsNewsletter Sent NotificationsNew Comment/ Post for Moderation AlertsCompetition Close Date Alerts

Event RelatedServer Monitor AlertsAlerts Defined in Analytics - Peak in Traffic, Page Views Threshold Based Alerts

Alerts & Notifications

Helps Understand Readers’Behavior patternsNavigation patternsInterests

Feedback for Other Strategies

Data CaptureThird Party Tools (or) Custom engine used to Capture User ActivitiesReports generated using the Captured Data

Technology & Business Processes- Site Analytics

Web Server(Public Access)

Slave DB

Web Server(Editorial Access)

Web Server(Public Access)

Internet

Load Balancer

Memcache

Master DBReplication

Varnish Varnish

Firewall

VPN / Intranet

WritesReads

Solr Search

High AvailabilityCloud Hosting24X7 Monitoring Planned Failover

High ScalabilityContent Distribution NetworkMulti-level CachingEfficient and Optimized Server Architecture

Technology & Business Processes- Infrastructure & Hosting

Promote Citizen Journalism

Empanel reader championsSupport in posting of content

Regulate content through Citizen Journalism

Define least intrusive Guidelines, Automated Workflow whilst maintaining Credibility

Other Features - Citizen Reporter Management

Present/ prompt users with content that are adapted to the userCapture user History to form the input for personalizationExplicit Personalization

Collected user preference based Presentation

Implicit PersonalizationPresentation based on the behavior patterns of that user/ user group.

Some FeaturesRecommended ContentTargeted AdsRelated ArticlesUser Dashboard

Other Features - Personalization

Thank You!