Business Benefits of Drupal 8Empower Digital Innovation with the Newest Version of Drupal

David AponovichDavid.Aponovich@acquia.com

Sr. Director, Digital ExperienceAcquia

Today’s Team

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Dave TerryDave.Terry@Mediacurrent.com

Partner, Client ServicesMediacurrent

● The age of the customer● Advancements in Drupal 8● Security and Performance enhancements in D8● D8 for Digital Marketers● D8 for Accessibility● When to migrate to D8

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Agenda

Mediacurrent helps organizations build highly impactful, elegantly designed

Drupal websites that achieve the strategic results they need.

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Acquia provides the leading cloud platform for building, delivering and

optimizing digital experiences.

The Acquia Platform

Convert audiences with next gen analytics and personalization solutions for marketers

Launch and manage sites efficiently on the resilient andsecure cloud that DevOps love

Create high quality applications faster with continuous integration tools web developers need

The World Has Changed

Digital Has Changed How The World...

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Educates Assembles Heals

Entertains Communicates Buys

What Will It Take to Succeed?

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Embrace all things digital to drive a great customer experience

“How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. The future of your business is digital.”

-Forrester Research

Drupal and the Art of the Possible

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Drupal enables you to innovate in a hypercompetitive world.

Drupal helps you deliver faster, better, in a fast moving digital-first world.

Drupal scales as your requirements and digital vision expands.

Drupal by the numbers

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D8 Releases Nov .19!

Get ready for the biggest release in WCM history● Attend a global launch party● Try D8 on Acquia Cloud Free● Plan your D8 projects now

Great Additions in D8 for Business Users

Fun. Fast. Beautiful Authoring in D8

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Reimagined content authoring experience● In-line, in-context on page

editing● WYSIWYG editor● Focus on ease of use

D8 is Fully Responsive

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100% mobile first WCM for a post-browser world● Fully responsive UI in D8● Manage content using any

device● Preview & publish content

on any screen

Flexible Content Delivery to Any Channel

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Content delivery to any device or screen● RESTful API● Deliver content as a service

to any device, channel● Pull content into D8 sites

and applications easily● Content back-end, flexible

front-end design & delivery

Translations & Localization to Go Global

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D8 built from the ground up to support any language● D8 user interface translated

into nearly 100 languages to support global users

● Built-in capabilities to manage translations

Marketing Tech Integrations for Flexibility

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Integrate best-of-breed marketing tech with D8● Architected for easy

integration with your tools● Use D8 as foundation for

your digital experience ecosystem

● Marketing automation, email marketing, CRM, etc.

SECURITY

Drupal 8 Security Advancements

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DrupalProprietary

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Model naturally generates more vulnerabilities and less testing

Patches and bug fixes happen instantaneously

Huge dependency on a small team with limited capacity

Security patches are cumbersome and lengthy

10,000s of developers and “extra eyes” + a dedicated Security team

Drupal provides Security through transparency, speed, & agility

Proprietary CMSs will ignore known exploits (no

accountability)

Widely adopted with industries who place a huge emphasis on security (federal gov’t agencies and higher ed institutions)

source: pcworld.com

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DIGITAL PRESENCE

Drupal 8 for Digital Strategy Management

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DrupalProprietary

VS

Less innovation and ability to stay on the cutting edge

Long term investment in your digital presence (ability to scale and evolve)

Licensing fees and high vendor dependency

Proprietary systems allow for less customization and a more

cumbersome third party integration process

SEO friendly CMS for marketers (mobile responsive, focus on performance/speed, many SEO best practices built in)

Open-source technology naturally provides flexibility to solve business problems

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YOUR WEB PRESENCE

source: searchengineland.com

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ACCESSIBILITY

Drupal 8 for Accessibility

Inflexible, barriers to implementing a work-around for

an accessibility issues

All features conform with the World Wide Web Consortium (W3C) guidelines: WCAG 2.0 and ATAG 2.0

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DrupalProprietary

VSInfrequent releases mean no instant fix

Lack of accountability to quickly address issues

Updates and adjustments can be introduced quickly, without waiting for new versions

Overall community commitment to accessibility

READINESS

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Key Considerations

● Which version of Drupal are you currently on?

● Core, Contrib, and Custom Modules

● How does your digital presence align with your overall business goals?

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Currently Using Drupal

● Open-source is no longer a trend

● Innovation and agility

● Total cost of ownership (no recurring licensing fees)

Considering Using Drupal

● Considers your long term, strategic business goals

● Starts your project off right with Discovery

● Gives you the best value for your investment

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Reap the Biggest Benefit of Drupal 8 by Choosing the Right Partner

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The challenge of being an early adopter can be that the technology isn’t 100% complete during implementation. Manhattan Associates trusts Mediacurrent to overcome and mitigate these risks because of our track record during the 4+ year relationship. This allows cutting edge companies like Manhattan Associates to stay ahead of competitors and on the forefront of Drupal technology.

Acquia Lightning: Foundation for D8

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@Mediacurrent Mediacurrent.com

DRUPAL 8 RESOURCES

slideshare.net/mediacurrent@Acquia Acquia.comslideshare.net/acquia

www.mediacurrent.com/drupal8 www.acquia.com/drupal-8