Driven by Experience · Proposal Signature Page Proposed Subcontractors Form. Signed Addenda E.O....

BID NUMBER: SP-19-0041Advertising and Marketing ServicesArkansas State Police

SUBMITTED TO:Office of State Procurement1509 West 7th Street, Room 300Little Rock, AR 72201-4222

REDACTED

Driven by Experience:Arkansas State Police Technical Proposal Response

OPENING DATE: February 15, 2019OPENING TIME: 2 P.M. CST

Cranford Co.512 Main Street

Little Rock, AR 72201

CRA NFO RD~

Table of ContentsProposal Signature PageProposed Subcontractors FormSigned AddendaE.O. 98-04 – Contract Grant and Disclosure FormEqual Opportunity PolicyTechnical Proposal response

E.1 Qualifications and ExperienceE.2 Digital ServicesE.3 Account ManagementE.4 Past Client Marketing Plan Sample Work Submission

2019 NHTSA Certifications and Assurance Agreement

44567

822263339

Technical Proposal Packet Bid No. SP-19-0041

PROPOSAL SIGNATURE PAGE Type or Print the following information.

PROSPECTIVE CONTRACTOR’S INFORMATION

Company:

Address:

City: State: Zip Code:

Business Designation:

☐ Individual ☐ Sole Proprietorship ☐ Public Service Corp ☐ Partnership ☐ Corporation ☐ Nonprofit

Minority and Women-Owned Designation*:

☐ Not Applicable ☐ African American

☐ American Indian ☐ Asian American ☐ Service Disabled Veteran ☐ Hispanic American ☐ Pacific Islander American ☐ Women-Owned

AR Certification #: _________________________ * See Minority and Women-Owned Business Policy

PROSPECTIVE CONTRACTOR CONTACT INFORMATION Provide contact information to be used for bid solicitation related matters.

Contact Person: Title:

Phone: Alternate Phone:

Email:

CONFIRMATION OF REDACTED COPY

☐ YES, a redacted copy of submission documents is enclosed. ☐ NO, a redacted copy of submission documents is not enclosed. I understand a full copy of non-redacted submission

documents will be released if requested.

Note: If a redacted copy of the submission documents is not provided with Prospective Contractor’s response packet, and neither box is checked, a copy of the non-redacted documents, with the exception of financial data (other than pricing), will be released in response to any request made under the Arkansas Freedom of Information Act (FOIA). See Bid Solicitation for additional information.

ILLEGAL IMMIGRANT CONFIRMATION

By signing and submitting a response to this Bid Solicitation, a Prospective Contractor agrees and certifies that they do not employ or contract with illegal immigrants. If selected, the Prospective Contractor certifies that they will not employ or contract with illegal immigrants during the aggregate term of a contract.

ISRAEL BOYCOTT RESTRICTION CONFIRMATION

By checking the box below, a Prospective Contractor agrees and certifies that they do not boycott Israel, and if selected, will not boycott Israel during the aggregate term of the contract.

☐ Prospective Contractor does not and will not boycott Israel.

An official authorized to bind the Prospective Contractor to a resultant contract shall sign below.

The signature below signifies agreement that any exception that conflicts with a Requirement of this Bid Solicitation will cause the Prospective Contractor’s proposal to be rejected.

Authorized Signature: Title: Use Ink Only.

Printed/Typed Name: Date:

Technical Proposal Packet Bid No. SP-19-0041

PROPOSED SUBCONTRACTORS FORM • Do not include additional information relating to subcontractors on this form or as an attachment to this form.

PROSPECTIVE CONTRACTOR PROPOSES TO USE THE FOLLOWING SUBCONTRACTOR(S) TO PROVIDE SERVICES. Type or print the following information:

Subcontractor’s Company Name Street Address City, State, ZIP

☐ PROSPECTIVE CONTRACTOR DOES NOT PROPOSE TO USE SUBCONTRACTORS TO PERFORM SERVICES.

Cranford Co.

Jay Cranford

Partner

Jay Cranford 2/15/19

[email protected]

Partner

(501) 773-8238 (501) 944-9295

512 Main StreetLittle Rock AR

Peacock Group 118 Ottenheimer Plaza

FEW 417 Main Street, Suite 300N



72201

X

X

X

X

4

I I I

-

D

0

of 2 STATE OF ARKANSAS

OFFICE OF STATE PROCUREMENT 1509 West 7th Street, Room 300 Little Rock, Arkansas 72201-4222

ADDENDUM 1 TO: Vendors Addressed FROM: Brandi Schroeder, Buyer DATE: January 29, 2019 SUBJECT: SP-19-0041 Advertising and Marketing Services

The following change(s) to the above-referenced RFP have been made as designated below:

x Change of specification(s) Additional specification(s) Change of bid opening time and date Cancellation of bid x Additional Attachments

CHANGE OF SPECIFICATIONS • Delete Section 2.3.C.1. – (No replacement)

• Delete Section 2.3.D.1. – (No replacement)

• Delete Section 2.3.E.1. – (No replacement)

• Delete Section 2.3.F.1. – (No replacement)

• Delete 2.3.G. and replace with the following:

The Contractor shall provide an in-house Account Manager to be assigned to the ASP-HSO account.

• Add the following to Section 2.3.G.

5. Within thirty (30) days of award, the Account Manager shall be physically located in an office in the greater Little Rock metropolitan area.

• Delete 2.3.H. and replace with the following:

The Contractor shall provide an in-house Media Buyer to be assigned to the ASP-HSO account.

• Add the following to Section 2.3.H.

4. Within thirty (30) days of award, the Media Buyer shall be physically located in an office in the greater Little Rock metropolitan area.

• Add the following to Section 2.4

C. The Contractor shall oversee all aspects of the contract, and it is highly preferable that the Contractor handles the majority of all services required by the RFP.

1. The Contractor may choose to subcontract one or more, or a portion thereof, of the services required by the RFP, however, prior to subcontractors performing work under this contract, the Contractor shall provide ASP-HSO with the responsibilities of each subcontractor and shall obtain written approval from ASP-HSO for any subcontractor proposed.

SP-19-0041 ADDENDUM 1 Page 2 of 2 • Delete 2.7.A and replace with the following:

The Contractor shall provide a dedicated Media Buyer assigned to the ASP-HSO account who shall be physically located in the greater Little Rock metropolitan area.

ADDITIONAL DOCUMENTS • Add Attachment D – AR 2017 Seat Belt Use Survey Report

• Add Attachment E – AR 2018 Motorist Survey Report The specifications by virtue of this addendum become a permanent addition to the above referenced RFP. Failure to return this signed addendum may result in rejection of your proposal. If you have any questions, please contact Brandi Schroeder at [email protected] or (501) 682-4169. Company: Signature: Date:

5

Cranford Co.

2/15/19

0

6

512 Main Street

CONTRACT AND GRANT DISCLOSURE AND CERTIFICATION FORM Failure to complete all of the following information mal'. result in a delal'. in obtaining a contract, lease, purchase agreement, or grant award with anl'. Arkansas State Agenct

SUBCONTRA~ SUBCONTRACTOR NAME:

D Yes o IS THIS FOR:

TAXPAYER ID NAME: Cranford Co. LLC D Goods? D Services?~oth?

YOUR LAST NAME: Cranford FIRST NAME: Ja~ M.I.:

ADDRESS:

CITY: Little Rock STATE: AR ZIP CODE: 72201 --- COUNTRY: USA

AS A CONDITION OF OBTAININGI EXTENDINGI AMENDINGI OR RENEWING A CONTRACTI LEASEI PURCHASE AGREEMENTI OR GRANT AWARD WITH ANY ARKANSAS STATE AGENCY1 THE FOLLOWING INFORMATION MUST BE DISCLOSED:

I I I I FOR INDIVIDUALS* Indicate below if: you, your spouse or the brother, sister, parent, or child of you or your spouse is a current or former: member of the General Assembly, Constitutional Officer, State Board or Commission Member, or State Employee:

Mark (-V) Name of Position of Job Held For How Long? What is the person(s) name and how are they related to you?

Position Held [senator, representative, name of [i.e., Jane Q. Public, spouse, John Q. Public, Jr., child, etc.]

Current Former board/ commission, data entry, etc.] From I

To Person's Name(s) Relation MMNY MM/YY

General Assembly ! !

Constitutional Officer I I - I

State Board or Commission ~ Chairman, Arkansas Governor's Mansion Comm, ssion 01/93 t~ 11/98 and 01 07 to 04/15 J. Wayne Cranford Father

Member Member, U of A System Board of Trustees 01/93 ! 01/03 Frances A. Cranford Mother

' ' State Employee ' ' ' '

D None of the above applies

I FOR AN ENTITY (BUSINESS)* I Indicate below if any of the following persons, current or former, hold any position of control or hold any ownership interest of 10% or greater in the entity: member of the General Assembly, Constitutional Officer, State Board or Commission Member, State Employee, or the spouse, brother, sister, parent, or child of a member of the General Assembly, Constitutional Officer, State Board or Commission Member, or State Employee. Position of control means the power to direct the purchasinQ policies or influence the manaQement of the entity.

Mark (-V) Name of Position of Job Held For How Long? What is the person(s) name and what is his/her% of ownership interest and/or what is his/her position of control? Position Held [senator, representative, name of

Ownership Position of Current Former board/commission, data entry, etc.] From I To Person's Name(s) MMNY MM/YY Interest(%) Control

General Assembly

Constitutional Officer

State Board or Commission !

Member

State Employee -W None of the above applies

0

EQUAL EMPLOYMENT OPPORTUNITY POLICY

Cranford Co. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cranford Co. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Cranford Co. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cranford Co.’s employees to perform their job duties may result in discipline up to and including discharge.

7

CRANFORDG

0

E.1 Qualifications and Experience

A. Describe your firm’s experience and capabilities in traffic safety advertising development, multi-channel marketing, creative concepting, advertising, and public relations in the past five (5) years.

1. Include experience with traffic safety best practices and High Visibility Enforcement mobilizations. 2. Include which services and roles are covered in-house and which are covered by subcontractors.

QUALIFICATIONS AND EXPERIENCE E.1

9

REDACTED

0


10

REDACTED

0

B. Describe your firm’s experience with public information, education, and awareness-oriented advertising and marketing campaigns and social-norming methods and how your firm is uniquely positioned to provide these services to ASP-HSO.

1. Include your firm’s experience engaging the target audience identified in the RFP. 2. Include your firm’s special event and sports marketing experience and capabilities.


11

REDACTED

0

C. Describe your firm’s capacity to provide dedicated account staff and timely response services for the ASP-HSO advertising, marketing, and public relations needs in Little Rock, Arkansas.

12

QUALIFICATIONS AND EXPERIENCE E.1 REDACTED

-1

0

D. Provide the name, title, and relevant work history of the Account Manager to be assigned to the ASP-HSO account.

1. Include experience in traffic safety advertising, public information-oriented, education-oriented, and awareness-oriented advertising and marketing campaigns and social-norming methods. 2. Include experience in multi-channel marketing, advertising, strategic planning, creative concepting, and public relations with similar large-scale project development and implementation. 3. Include experience in traffic safety best practices in public relations campaign management. 4. Include experience in Arkansas markets.

Ross CranfordAccount Manager

We propose Ross Cranford to be assigned as your Account Manager. An advertising veteran with more than two decades of experience before co-founding Cranford Co., Ross worked his way up the ladder at Arkansas’s largest advertising agency, from copy specialist, to senior writer and account executive, then earning additional titles of digital creative director, and ultimately Vice President, director of strategic planning. Ross has substantial experience in traffic safety advertising, public information-oriented, education-oriented, and awareness-oriented advertising and marketing campaigns and social-norming methods. As previously mentioned above, Ross was a key creative and strategic team member for ASP-HSO for almost a decade, working closely with your team to help develop many multi-channel campaigns for “Click It Or Ticket,” “Drive Sober, Or Get Pulled Over,” “Toward Zero Deaths,” and other traffic safety best practices across Arkansas. He also has over a decade of experience as a creative and strategic lead for Stamp Out Smoking. At Cranford Co., Ross has led our “Ditch the Keys/Ozone Action Days,” team working with Metroplan and Arkansas Department of Transportation. Besides working on the ASP-HSO and Stamp Out Smoking accounts, Ross also has other relevant experience in multi-channel marketing, advertising, strategic planning, creative concepting, and public relations with similar large-scale project development and implementation. For example, for over a decade Ross was a key strategic, creative, and account management team member on the Arkansas Parks and Tourism account.

Ross has provided key creative and strategic leadership for clients such as Oaklawn Racing & Gaming, Visit Hot Springs, the Arkansas State Fair, St. Vincent’s Health System, the Central Arkansas Library System, the Clinton Presidential Center, Arkansas Game and Fish, PK Grills, Heifer International, El Dorado Murphy Arts District and more. A graduate of Georgetown University, where he earned a double major in Government and Fine Arts (studio), Ross worked for a Hollywood producer, a successful presidential campaign, and the United States Department of Commerce before going into advertising. He’s won countless advertising awards including four Best of Shows at the Arkansas ADDYs, dozens of Regional ADDYs and five National ADDYs. He is the immediate past President of AdClub Little Rock, a member of the Downtown Little Rock Partnership board, and a graduate of both Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock and the Arkansas State Chamber’s Leadership Arkansas.

13


E. Provide the name, title, and relevant work history of the Media Buyer to be assigned to the ASP-HSO account.

1. Include experience in traffic safety advertising, public information-oriented, education-oriented, and awareness-oriented advertising media buying. 2. Include experience in media buying with similar large-scale project development and implementation. 3. Include experience in Arkansas markets and in negotiating added-value.

Amy Frazier TurpenMedia Director

Amy also has substantial experience in traffic safety advertising, public information-oriented, education-oriented, and awareness-oriented advertising and marketing campaigns and social-norming methods. She has over 23 years of media experience and over the years has done work for a wide variety of clients for several of the state’s largest agencies. The list of the accounts she has worked on include some the state’s largest accounts, like the Arkansas State Police Highway Safety Office, Arkansas Department of Parks and Tourism, the Arkansas State Lottery Commission, and the Arkansas Economic Development Commission. Amy also has substantial experience in Arkansas markets and in negotiating added-value. In her career Amy has planned and placed millions of dollars-worth of media and negotiated millions of dollars in added-value on her client’s behalf, and because of that is well known in the state and the region as a very strong negotiator of media and added-value.

From July 2006 through August 2016, Amy served as associate media director at CJRW, overseeing the media planning and buying at the agency. Her main role was media planner on the Arkansas Department of Parks and Tourism account, the agency’s and the state’s largest media account. As the senior media planner for the Arkansas Department of Parks and Tourism, she planned and supervised the placement of all of the traditional and digital media for state tourism. The total media planned over that time was more than $80,000,000 with more than $50,000,000 in negotiated added value, and the tourism tax grew by more than forty percent.

Amy served as media supervisor and media strategist for the ASP-HSO account when serving as associate media director at CJRW. She was very involved in the media planning on the account, oversaw the media buying, media reporting and media billing, and played an integral role in setting up the planning and buying processes. Amy was also involved in the annual planning meetings and account brainstorming, always striving to bring new ideas to the table and improve results each year.


14

F. Provide additional names, titles, and anticipated responsibilities of your firm’s key in-house staff members to be assigned to the ASP-HSO account, highlighting who will perform the following and include relevant experience and accomplishments:

1. Strategic Planning 2. Creative Concepting and Services 3. Copywriting 4. Digital and Social Media Content and Services 5. Public Relations

As mentioned earlier, no other agency has more combined experience working on the ASP-HSO account than the Cranford Co. team. From 2007 until 2014, Jay Cranford, Ross Cranford, Chris Cranford, Amy Turpen, and Denver Peacock were the key leaders for creative, media, video production, and public relations for the ASP-HSO account. And Zack Hill led the team that designed and built the Toward Zero Deaths website, TZDArkansas.com. He also designed and developed a number of Click It Or Ticket campaigns.

Your team is already assembled, full of excitement, and ready to help you start producing results.

Strategic Planning – Ross Cranford, Jay Cranford, and Emily DeanCreative Concepting and Services – Jay Cranford, Ross Cranford, Chris Cranford, John Jacobs, and Byron BusligCopywriting – Jay Cranford and Ross CranfordDigital and Social Media Content and Services – Ross Cranford, Emily Dean, and Amy TurpenPublic Relations – Denver Peacock, Lucy Whiteside, and Amy Westlake


Ross CranfordAccount Manager

Jay CranfordChief Creative Officer

Denver PeacockPublic Relations Lead

Zach HillWebsite Lead

John JacobsSenior Designer

Chris CranfordCinematographer/

Editor

Lucy WhitesidePublic Relations

Account Executive

Byron BusligArt Director

Emily DeanDirector of Brand& Social Strategy

Amy WestlakePublic Relations

Account Executive

Calvin BramlettSenior Designer

Sarah DevineDirector of Projects

Alex ChalupkaWebsite Developer

Amy Frazier TurpenMedia Director

150

Jay CranfordChief Creative Officer/Strategist

As the chief creative officer, Jay is responsible for making sure every client’s creative ideas, across all media channels, effectively engage and connect with the desired target audiences.

Jay attended the University of Pennsylvania and later graduated magna cum laude from the University of Arkansas at Fayetteville with a degree in economics. He immediately began his advertising career in Los Angeles, working on the Toyota account at Saatchi & Saatchi. Jay then spent nine years with TBWA/Chiat/Day where he crafted the launch campaign for Sony PlayStation and created results-getting campaigns for some of America’s best-known brands, like Energizer Batteries, Nissan, Jack in the Box, Reebok, ABC Television, Unocal, Minit-Lube, and Quaker State Motor Oil.

Jay’s work has appeared in such prestigious shows as the Cannes International Advertising Festival, the One Show, the London International Awards, the Obies Outdoor Awards, the Radio Mercury Awards, Creativity Magazine’s Advertising Annual, Archive, the AAAA O’Toole Awards and the National ADDY Awards competition.

Relevant work experience includes: Arkansas State Police Highway Safety Office, Arkansas Department of Health, Arkansas Department of Transportation, and other government accounts.

Chris Cranford Cinematographer/Editor

Chris has been working in the film/video industry professionally for almost twenty years. In 1994 he graduated magna cum laude from the University of Southern California’s School of Cinema Arts. He returned home to Little Rock to direct his own independent feature film in 1997, Sagittarius.

He has also directed and produced his own independent feature documentaries and worked on many others. Chris has worked for clients in Los Angeles, New York, Chicago, and San Francisco including national projects for Kellogg’s, McDonald’s, the U.S. Army, A & E Network, The History Channel, Walmart, Twitter, and Mozilla’s Firefox web browser.

His work has garnered many awards over the years, including local Best of Broadcast ADDY awards three years in a row (2012-2014), and Best Director four years in a row in the Little Rock 48 Hour Film Project. His photography has been featured in gallery shows from San Francisco to New York City, including winning first place in an international photo competition sponsored by Soho Photo in New York in 2013.


John Jacobs Senior Designer

John has worked in advertising for the last 17 years, pursued art in various forms, and has worked as a designer, animator, web-developer, copywriter and all around creative bon vivant since he entered the advertising field back in the mid 90s. He’s worked with clients such as Twitter, Heifer International, Hallmark, Elvis Presley Enterprises, Hallmark, the U.S. Marshall Service, the U.S. Army, TCBY, Terminix, Atlantic City CVB, Albuquerque CVB, American Heart Association, Susan G. Komen Arkansas, and the Hot Springs Documentary Film Festival.

In addition to being an award-winning visual designer, Jacobs is also an award-winning writer. He is the author of many novels, released by some of the largest publishers in the world, including Hachette Livre and Simon & Schuster. His essays have appeared on Huffington Post and CBS Weekly.

Emily Reeves DeanDirector of Brand & Social Strategy

Emily creates order from chaos—taking mounds of information, understanding it, organizing it, and finding the insights required as a foundation for development of strategy and measurable tactics. As an expert in brand management, digital marketing, and social media innovation, she’s led marketing teams for many well-known multinational brands, as well as startups, in retail, personal services, home services, B2B, healthcare, technology and other industries. Prior to joining Cranford Co., Emily was a communications consultant and digital marketing strategist with fourteen years of experience at another regional agency as Director of Digital Innovation and Insight Planning, as well as Director of Account Management and Planning. A 2015 Arkansas Business 40 Under 40 Honoree, she is the author of a memoir about her experiences dealing with the loss of her brother, a Navy SEAL Team 6 member killed in Afghanistan. She is also a winner of the “Know Your Value” competition with Mika Brzezinski, part of a nationwide movement to empower women in the workplace.

Byron BusligArt Director

Born in the Philippines, Byron was raised in Houston until moving to El Dorado, Arkansas. Recently, Byron graduated from the University of Arkansas at Little Rock with a degree in Studio Art with an emphasis in Graphic Design and Illustration. His illustrations have been featured numerous times on the University of Arkansas campus and during the Art in the Park event for UALR. He won the “Designer of the Year” award during the Arkansas College Media Awards (ACMA) in 2015 along


160

with numerous other awards in the design and illustration categories. He has worked with clients such as Sanshee, Nippon-Ichi, Sentai Films and Arkansas Hospice Foundation.Byron has produced creative design for clients such as Arkansas River Valley Tri-Peaks, the Little Rock Zoo, the Hot Springs Documentary Film Festival, the Downtown Little Rock Partnership, the Museum of Automobiles, PK Grills, Heifer International, and more.

Denver PeacockPrincipalThe Peacock Group

Denver brings more than 20 years of experience to The Peacock Group, the public affairs and public relations firm he founded in 2014. At the firm, he has provided communications, strategic counsel and event support for the U.S. Marshals Museum, Center for Toxicology and Environmental Health, Walton Family Foundation, One Campaign, Kids for the Future, International Greek Food Festival and others.

He previously worked for nearly 12 years at CJRW, the Mid-South’s largest independent full-service communications agency. While there, Denver worked with the Arkansas Municipal League, Arkansas Department of Health’s Stamp Out Smoking campaign, Centennial Bank, Kum & Go, Pollo Campero, Razorback Foundation, The Peabody Hotel Group, Arkansas Rice Federation and many others.

A licensed attorney, Denver has worked with clients on the passage of critical education reform legislation in the Arkansas state legislature and other initiatives through coalition development, grassroots strategies and media outreach efforts. He provided account support for inauguration festivities for Arkansas Gov. Mike Beebe and Arkansas Works: The Governor’s Conference on Education & Economic Development and grand opening support for the Clinton Center, Clinton Presidential Park Bridge and the Big Dam Bridge.

Prior to joining CJRW, Denver provided political, communications and logistical support for The Prince of Wales Foundation, Clinton Foundation, FedEx, Airbus, Napster, the U.S. Chamber of Commerce and others. He worked on two presidential campaigns and served a stint at The White House. In total, Denver has traveled to more than 90 countries and all 50 U.S. states.

He earned his undergraduate degree with honors at Ouachita Baptist University and his law degree from the University of Arkansas School of Law, where he graduated with honors and served on law review. Denver is an accredited member of both the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC). Prior to leaving CJRW, he was a member of the leadership team, a senior vice president and a member of the company’s board of directors.

He currently serves on the advisory boards for the UAMS College of Public Health and Arkansas’ Independent Colleges & Universities, and is a commissioner with the Little Rock Sister Cities Commission. He previously served as a board member for Big Brothers Big Sisters of Central Arkansas, Rotary Club of Little Rock, PRSA Arkansas and IABC Arkansas.


Lucy Speed WhitesidePublic Relations Account ExecutiveThe Peacock Group

Lucy joined The Peacock Group in January 2015 and has worked closely with clients on strategic planning, media relations, social media and digital efforts and messaging support. Some of her clients include the U.S. Marshals Museum, Center for Toxicology and Environmental Health, Walton Family Foundation, Kids for the Future, International Greek Food Festival, Pediatrics Plus and others.

Prior to The Peacock Group, Lucy served as press secretary and deputy press secretary in the United States Senate in Washington, D.C. During her nearly five years in the U.S. Senate, she gained extensive experience in the communications and governmental affairs fields, specializing in social media, targeted media outreach and message development.

A Little Rock native, Lucy received her B.A. in psychology and Spanish from the University of Virginia. She is an active volunteer for Heifer International’s Urban Farm Fest, ACCESS’ Bingo Bash and Arkansas Repertory Theatre’s 601 Club. She and her husband, Quinten Whiteside, were married in August 2015.

Amy Perry WestlakePublic Relations Account ExecutiveThe Peacock Group

As a public relations account executive for The Peacock Group, Amy Perry Westlake works closely with clients on marketing, content creation, social media development, relationship building and event planning. Most recently, she served as communications manager and interim director of marketing and audience engagement at the Arkansas Repertory Theatre. Prior to The Rep, she was development coordinator for Make-A-Wish Mid-South, where she focused on fundraising and special events. A graduate of the University of Missouri School of Journalism, she is a member of Leadership Greater Little Rock Class of XXXIII. She and her husband, Drew, live in Little Rock.


17

,. ! I ~

0

Zack HillPartner/CEOFEW

Zack joined Few in 2017 to lead business operations and growth. Zack has an education in advertising and marketing, and over a decade of experience growing businesses and developing and leading digital strategies.

Zack’s most recent experience as VP, Director of Digital for CJRW, Arkansas’s largest and oldest advertising agency, speaks to his ability to grow digital teams and initiatives. For the past 10 years, Zack has been leading teams of digital experts, including social and content strategists, website designers, developers and analysts. Throughout his background in startups, investing, and business development, Zack has always put people first, with a sincere focus on empathy and positivity.

Zack has developed digital experiences for clients like Riceland Foods, Arkansas Department of Parks and Tourism, Caboodles, Centennial Bank, Arkansas Farm Bureau, Stamp Out Smoking, UA Monticello, Kum & Go and many more. Zack is a born-and-raised Arkansan and loves taking advantage of the outdoor activities this state has to offer, traveling with his wife, and spending time with his sons.


Arlton LowryPartner/CCOFEW

Bridging the worlds of design and development, Arlton has worked on extremely complex front-end and back-end projects as a part of teams including Mozilla, Artletic, ACL, Mars Advertising, Manning Publications, and the Arkansas Educational Television Network. As lead designer with a development background, Arlton brings a focus on user interface and user experience to all Few projects.

As a 2008 graduate of the University of Arkansas at Little Rock, Arlton was able to hone his skill set through engaging professors in independent studies and through the university’s communications department. Arlton returned to the university in 2012-15 as an Adjunct Professor to teach an upper-level web design course in the UALR Art Department.

In 2012, Arlton founded the annual Arkansas design and development conference, Made by Few, which draws attendees from across the United States, Canada, and various countries around the world.

He also founded the community event BarCamp Conway in 2009-2011 which was held on the campus of the University of Arkansas at Little Rock. The event was free to the public, drew hundreds of attendees from around the state and surrounding states, and engaged them in educational opportunities around design, technology, development, art, soft skills, and community.

Sarah DevineDirector of ProjectsFEW

As Project Manager, Sarah has worked with tight knit teams to build apps and websites for over 5 years. Most recently as a freelance PM for digital agencies in New York City. She got her start in product management with an image based social media platform called PHHHOTO. Sarah is originally from Western Pennsylvania, and lived in Pittsburgh for many years. For fun she likes to make jewelry, play music, cook food, go to shows, and spend time with friends and family.

Brent FulfordAccount StrategistFEW

Brent comes to the Few team from Nashville where he managed digital marketing and communications projects for leading corporations in the manufacturing, technology, and transportation industries. Brent received his undergraduate degree from the University of Florida and an MBA from Lipscomb University. When he’s not working to bring solutions to Few clients, you can find Brent enjoying the outdoors with his wife Kaitlyn and their fur baby Dixie.

Calvin BramlettSenior DesignerFEW

Calvin graduated Summa Cum Laude from Southern Arkansas University in 2012. He excels at designing wireframes and hi-def mockups for Few clients and creating clean user interfaces that meet our clients’ goals while maintaining an effortless user experience. Prior to joining Few, Calvin worked as a designer at Lockheed Martin, as well as designer & front-end developer for the EAST Initiative.

At Few, Calvin has led the design of Finding NWA and The Museum of Discovery, Little Rock website re-designs. As part of the Made by Few conference hosted by Few, Calvin organized the ‘Designed By Few’ competition. Calvin was awarded the ‘Most Loved’ website by One Page Love for his work on the 2016 Designed By Few website.


180

Alex ChalupkaSenior DeveloperFEW

Alex Chalupka is a full-stack developer at Few, whose work is primarily focused on end-to-end web applications and the implementation of application feature sets. He studied computer science at the University of Central Arkansas.

Alex has experience writing applications for small start-up companies and large enterprise-level entities, both as part of a corporate team and as an independent contractor. In his career as a developer, he has had the opportunity to serve in many roles, including senior developer and chief technical officer. Alex started work with Few in 2017.


19

G. List and describe any advertising, creative, or public relations awards won by your firm for original work in the most recent fiscal year.

DIGITAL SERVICESE.2

20

REDACTED

H. List and describe any certifications, memberships, and/or accreditations relevant to branding and multi-channel marketing communications.


21

REDACTED

0

E.2 Digital Services

A. Describe your firm’s website hosting, content development, and management experience and capabilities. Include your firm’s knowledge of best practices and analytical benchmarks with website development.

B. Describe your firm’s understanding of, experience with, and capabilities in social media. Include your firm’s strategic and creative process in the development of social media content.

DIGITAL SERVICESE.2

23

REDACTED

0

C. Describe your firm’s capabilities and experience using target audience insight and tracking to direct and redirect marketing efforts. Include your firm’s experience with paid and social media metrics, analytics, and comprehensive reporting.

DIGITAL SERVICESE.2

24

REDACTED

- I

0

D. Describe your firm’s approach to digital content development and data, research, and management.

DIGITAL SERVICESE.2

25

REDACTED

0

E.3 Account Management

A. Describe your firm’s approach to developing integrated advertising campaigns. Include a description of your firm’s creative process and how it determines and prioritizes strategy, insights, and recommendations.

ACCOUNT MANAGEMENTE.3

27

REDACTED

0

B. Detail your firm’s strategic approach to developing campaigns through owned, earned, and paid media.

C. Describe the process your firm will use to challenge ASP-HSO with new ideas that will advance ASP-HSO’s mission and objectives. Include an example of how your firm has used innovative methods to promote new programs and develop new partnerships.


28

REDACTED

0

D. Describe how your firm ensures there is a commitment to a collaborative team approach when working on a project.

E. Explain your firm’s capabilities and approach in understanding and marketing to specific audience segments. Include any proprietary programs your firm uses to gain a better understanding of audience habits, tendencies, and motivations. Include how your firm demonstrates program success to your clients.


29

REDACTED

0

F. Describe your firm’s philosophy regarding strategic media planning.


30

REDACTED

0

G. Describe your firm’s experience and knowledge of best practices in public relations campaign management.

H. Describe your firm’s understanding of the unique systems, timelines, and responsibilities that are inherent when managing a State-government account. Include an example that demonstrates your firm’s experience working with limited funds to achieve a goal.


31

REDACTED

0


32

REDACTED

0

E.4 Past Client Marketing Plan Sample Work Submission

A. Provide the following information and relevant support material for the Marketing Plan from one (1) of your firm’s past traffic safety clients:

1. Provide the comprehensive multi-channel, strategic marketing plan including client challenges, opportunities, and goals. Detail the approach taken to address the client challenges.

2. Describe the analysis and research conducted to inform the plan such as reports, focus groups, online surveys, etc.

PAST CLIENT MARKETING PLAN SAMPLE WORK SUBMISSION E.4

34

REDACTED

0

3. Describe the big idea you developed as the foundation or vehicle for the campaign.

4. Provide the branded, electronic, print media, and social media campaign components developed as a result of the plan. Include the following, as applicable:

a. Brochure design and production

b. Color magazine, newspaper, and radio & television ad production and placement


35

REDACTED

0

c. Annual report design and production

d. Poster design and production

e. Feature article and news release


36

REDACTED

0

f. Website development and implementation


37

REDACTED

0

5. List and describe the analytics that were established and measured to demonstrate results and to optimize the plan.


38

REDACTED

Certifications and Assurances for Fiscal Year 2019 Highway Safety Grants

(23 U.S.C. Chapter 4 and Sec. 1906, Pub. L. 109-59, as Amended)

[The Governor 's Representative for Highway Safety must sign these Certifications and Assurances each fiscal year. Requirements that also apply to subrecipients are noted under the applicable caption, and must be included in agreements with subrecipients.]

By applying for Federal grants under 23 U.S.C. Chapter 4 or Section 1906, the State Highway Safety Office, through the Governor's Representative for Highway Safety, agrees to the following conditions and requirements.

GENERAL CERTIFICATIONS AND ASSURANCES

In my capacity as the Governor's Representative for Highway Safety, I hereby affirm that-

• I have reviewed the information in support of the State's application for 23 U.S.C. Chapter 4 andSection 1906 grants, and based on my review, the information is accurate and complete to the bestof my personal knowledge.

• In addition to the certifications and assurances contained in this document, I am aware and Iacknowledge that each statement in the State's application bearing the designation"CERTIFICATION or ASSURANCE" constitutes a legal and binding Certification or Assurancethat I am making in connection with this application.

• As a condition of each grant awarded. the State will use the grant funds in accordance with thespecific statutory and regulatory requirements of that grant. and will comply with all applicablelaws. regulations, and financial and programmatic requirements for Federal grants, including butnot limited to-

o 23 U.S.C. Chapter 4 - Highway Safety Act of 1966, as amended o Sec. 1906. Pub. L. I 09-59. as amended by Sec. 40 I I, Pub. L. I 14-94o 23 CFR part 1300 - Uniform Procedures for State Highway Safety Grant Programso 2 CFR part 200- Uniform Administrative Requirements. Cost Principles. and Audit

Requirements for F edera I A wardso 2 CFR part 120 I - Department of Transportation. Uniform Administrative Requirements.

Cost Principles. and Audit Requirements for Federal Awards

• I understand and accept that incorrect, incomplete, or untimely information submitted in support ofthe State's application may result in the denial of a grant award. If NHTSA seeks clarification of theState's application, I authorize the State Highway Safety Office to provide additional information insupport of the State's application for a 23 USC Chapter 4 and Section 1906 grant.

Subrecipient:

ARKANSAS STATE POLICE HIGHWAY SAFETY SUBGRANT AGREEMENT

Page 1 of 12

Attachment C: 2019 NHTSA Certificates and Assurances Agreement

SECTION 402 CERTIFICATIONS AND ASSURANCESIn my capacity as the Governor's Representative for Highway Safety, I hereby affirm that-

o The Governor is the responsible official for the administration of the State highway safety program, by appointing a Governor's Representative for Highway Safety who shall be responsible for a State highway safety agency that has adequate powers and is suitably equipped and organized (as evidenced by appropriate oversight procedures governing such areas as procurement, financial administration, and the use, management, and disposition of equipment) to carry out the program. (23 U.S.C. 402(b)(l )(A))

o The political subdivisions of this State are authorized, as part of the State highway safety program,to carry out within their jurisdictions local highway safety programs which have been approvedby the Governor and are in accordance with the uniform guidelines promulgated by the Secretaryof Transportation. (23 U.S.C. 402(b)(l)(B))

o At least 40 percent of all Federal funds apportioned to this State under 23 U.S.C. 402 for this fiscalyear will be expended by or for the benefit of political subdivisions of the State in carrying outlocal highway safety programs (23 U.S.C. 402(b)(l )(C)) or 95 percent by and for the benefit oflndian tribes (23 U.S.C. 402(h)(2)), unless this requirement is waived in writing. (This provisionis not applicable to the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam,American Samoa, and the Commonwealth of the Northern Mariana Islands.)

o The State's highway safety program provides adequate and reasonable access for the safe andconvenient movement of physically handicapped persons, including those in wheelchairs, acrosscurbs constructed or replaced on or after July I , 1976, at all pedestrian crosswalks. (23 U.S.C.402(b)(l )(D))

o The State will provide for an evidenced-based traffic safety enforcement program to preventtraffic violations, crashes, and crash fatalities and injuries in areas most at risk for such incidents.(23 U.S.C. 402(b)(l )(E))

o The State will implement activities in support of national highway safety goals to reduce motorvehicle related fatalities that also reflect the primary data-related crash factors within the State, asidentified by the State highway safety planning process, including:

o Participation in the National high-visibility law enforcement mobilizations as identifiedannually in the NHTSA Communications Calendar, including not less than 3 mobilizationcampaigns in each fiscal year to -• Reduce alcohol-impaired or drug-impaired operation of motor vehicles; and• Increase use of seat belts by occupants of motor vehicles;

o Sustained enforcement of statutes addressing impaired driving, occupant protection, anddriving in excess of posted speed limits;

o An annual Statewide seat belt use survey in accordance with 23 CFR part 1340 for themeasurement of State seat belt use rates, except for the Secretary of Interior on behalf ofIndian tribes;

o Development of Statewide data systems to provide timely and effective data analysis tosupport allocation of highway safety resources;

o Coordination of Highway Safety Plan, data collection, and information systems with theState strategic highway safety plan, as defined in 23 U.S.C. 148(a). (23 U.S.C. 402(b)(l )(F))


Page 2 of 12 39

Cranford Co.

0

• The State will actively encourage all relevant law enforcement agencies in the State to follow theguidelines established for vehicular pursuits issued by the International Association of Chiefs ofPolice that are currently in effect. (23 U.S.C. 4020))

• The State will not expend Section 402 funds to carry out a program to purchase, operate, or maintainan automated traffic enforcement system. (23 U.S.C. 402(c)(4))

OTHER REQUIRED CERTIFICATIONS AND ASSURANCES In my capacity as the Governor's Representative for Highway Safety, I hereby provide the following additional certifications and assurances:

Intergovernmental Review of Federal Programs

The State has submitted appropriate documentation for review to the single point of contact designated by the Governor to review Federal programs, as required by Executive Order 123 72 (Intergovernmental Review of Federal Programs).

Federal Funding Accountability and Transparency Act (FF AT A)

The State will comply with FF AT A guidance, 0MB Guidance on FF AT A Subward and Executive Compensation Reporting. August 27, 2010, (https://www.fsrs.gov/documents/OMB Guidance on FF A TA Subaward and Executive Compensati on Reporting 082720 I O.pdO by reporting to FSRS.gov for each sub-grant awarded:

• Name of the entity receiving the award;

• Amount of the award;

• Information on the award including transaction type, funding agency, the North American IndustryClassification System code or Catalog of Federal Domestic Assistance number (where applicable),program source;

• Location of the entity receiving the award and the primary location of performance under the award,including the city, State, congressional district, and country; and an award title descriptive of thepurpose of each funding action;

• A unique identifier (DUNS);

• The names and total compensation of the five most highly compensated officers of the entity if:(i) the entity in the preceding fiscal year received-

(I) 80 percent or more of its annual gross revenues in Federal awards;(II) $25,000,000 or more in annual gross revenues from Federal awards; and

(ii) the public does not have access to information about the compensation of the seniorexecutives of the entity through periodic reports filed under section 13(a) or l5(d) of theSecurities Exchange Act of 1934 (15 U.S.C. 78m(a), 78o(d)) or section 6104 of the InternalRevenue Code of 1986;

• Other relevant information specified by 0MB guidance.


Page 3 of 12

Nondiscrimination (applies to subrecipients as well as States)

The State highway safety agency will comply with all Federal statutes and implementing regulations relating to nondiscrimination ("Federal Nondiscrimination Authorities"). These include but are not limited to:

• Title VI of the Civil Rights Act of 1964 (42 U.S.C. 2000d et seq., 78 stat. 252), (prohibitsdiscrimination on the basis of race, color, national origin) and 49 CFR part 21;

• The Uniform Relocation Assistance and Real Property Acquisition Policies Act of 1970, (42U.S.C. 4601), (prohibits unfair treatment of persons displaced or whose property has beenacquired because of Federal or Federal-aid programs and projects);

• Federal-Aid Highway Act of 1973, (23 U.S.C. 324 el seq.), and Title IX of the EducationAmendments of 1972, as amended (20 U .S.C. 1681-1683 and 1685-1686) (prohibitdiscrimination on the basis of sex);

• Section 504 of the Rehabilitation Act of 1973, (29 U.S.C. 794 el seq.), as amended, (prohibitsdiscrimination on the basis of disability) and 49 CFR part 27;

• The Age Discrimination Act of 1975, as amended, (42 U.S.C. 6101 el seq.), (prohibitsdiscrimination on the basis of age);

• The Civil Rights Restoration Act of 1987, (Pub. L. 100-209), (broadens scope, coverage andapplicability of Title VI of the Civil Rights Act of 1964, The Age Discrimination Act of 1975and Section 504 of the Rehabilitation Act of 1973, by expanding the definition of the terms"programs or activities" to include all of the programs or activities of the Federal aidrecipients, subrecipients and contractors, whether such programs or activities are Federally-funded or not);

• Titles II and III of the Americans with Disabilities Act ( 42 U .S.C. 12131-12189) (prohibitsdiscrimination on the basis of disability in the operation of public entities, public and privatetransportation systems, places of public accommodation, and certain testing) and 49 CFR parts37 and 38;

• Executive Order 12898, Federal Actions to Address Environmental Justice in MinorityPopulations and Low-Income Populations (prevents discrimination against minoritypopulations by discouraging programs, policies, and activities with disproportionately highand adverse human health or environmental effects on minority and low-income populations);and

• Executive Order 13166, Improving Access to Services for Persons with Limited EnglishProficiency (guards against Title VI national origin discrimination/discrimination because oflimited English proficiency (LEP) by ensuring that funding recipients take reasonable steps toensure that LEP persons have meaningful access to programs (70 FR 74087-74100).


Page 4 of 12

400

The State highway safety agency-

• Will take all measures necessary to ensure that no person in the United States shall, on thegrounds of race, color, national origin, disability, sex, age, limited English proficiency, ormembership in any other class protected by Federal Nondiscrimination Authorities, be excludedfrom participation in, be denied the benefits of, or be otherwise subjected to discrimination underany of its programs or activities, so long as any portion of the program is Federally-assisted;

• Will administer the program in a manner that reasonably ensures that any of its subrecipients,contractors, subcontractors, and consultants receiving Federal financial assistance under thisprogram will comply with all requirements of the Non-Discrimination Authorities identified inthis Assurance;

• Agrees to comply (and require its subrecipients, contractors, subcontractors, and consultants tocomply) with all applicable provisions of law or regulation governing US DOT's or NHTSA'saccess to records, accounts, documents, information, facilities, and staff, and to cooperate andcomply with any program or compliance reviews, and/or complaint investigations conducted byUS DOT or NHTSA under any Federal Nondiscrimination Authority;

• Acknowledges that the United States has a right to seek judicial enforcement with regard to anymatter arising under these Non-Discrimination Authorities and this Assurance;

• Agrees to insert in all contracts and funding agreements with other State or private entities thefollowing clause:"During the performance of this contract/funding agreement, the contractor/funding recipientagrees-

a. To comply with all Federal nondiscrimination laws and regulations, as may be amended from time to time;

b. Not to participate directly or indirectly in the discrimination prohibited by any Federalnon-discrimination law or regulation, as set forth in appendix B of 49 CFR part 21 andherein;

c. To permit access to its books, records, accounts, other sources of information, and itsfacilities as required by the State highway safety office, US DOT or NHTSA;

d. That, in event a contractor/funding recipient fails to comply with any nondiscriminationprovisions in this contract/funding agreement, the State highway safety agency willhave the right to impose such contract/agreement sanctions as it or NHTSA determineare appropriate, including but not limited to withholding payments to the contractor/funding recipient under the contract/agreement until the contractor/funding recipientcomplies; and/or canceling, terminating, or suspending a contract or funding agreement,in whole or in part; and

e. To insert this clause, including paragraphs (a) through (e), in every subcontract andsubagreement and in every solicitation for a subcontract or sub-agreement, that receivesFederal funds under this program.


Page 5 of 12

The Drug-Free Workplace Act of 1988 (41 U.S.C. 8103)

The State will provide a drug-free workplace by: a.) Publishing a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession or use of a controlled substance is prohibited in the grantee's workplace and specifying the actions that will be taken against employees for violation of such prohibition;

b.) Establishing a drug-free awareness program to inform employees about:

1. The dangers of drug abuse in the workplace;2. The grantee's policy of maintaining a drug-free workplace;3. Any available drug counseling, rehabilitation, and employee assistance programs;4. The penalties that may be imposed upon employees for drug violations occurring in the workplace;5. Making it a requirement that each employee engaged in the performance of the grant be given a copy of

the statement required by paragraph (a);

c.) Notifying the employee in the statement required by paragraph (a) that, as a condition of employment under the grant, the employee will -

1. Abide by the terms of the statement;2. Notify the employer of any criminal drug statute conviction for a violation occurring in the workplace no

later than five days after such conviction;

d.) Notifying the agency within ten days after receiving notice under subparagraph (c)(2) from an employee or otherwise receiving actual notice of such conviction;

e.) Taking one of the following actions, within 30 days of receiving notice under subparagraph ( c )(2), with respect to any employee who is so convicted -

1. Taking appropriate personnel action against such an employee, up to and including termination;2. Requiring such employee to participate satisfactorily in a drug abuse assistance or rehabilitation program

approved for such purposes by a Federal, State, or local health, law enforcement, or other appropriateagency;

f.) Making a good faith effort to continue to maintain a drug-free workplace through implementation of all of the paragraphs above.


Page 6 of 12

410

Political Activity (Hatch Act) (applies to subrecipients as well as States)

The State will comply with provisions of the Hatch Act (5 U.S.C. 1501-1508), which limits the political activities of employees whose principal employment activities are funded in whole or in part with Federal funds.

Certification Regarding Federal Lobbying (applies to subrecipients as well as States)

Certification for Contracts, Grants, Loans, and Cooperative Agreements

The undersigned certifies, to the best of his or her knowledge and belief, that:

1. No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned, toany person for influencing or attempting to influence an officer or employee of any agency, a Member ofCongress, an officer or employee of Congress, or an employee of a Member of Congress in connectionwith the awarding of any Federal contract, the making of any Federal grant, the making of any Federalloan, the entering into of any cooperative agreement, and the extension, continuation, renewal,amendment, or modification of any Federal contract, grant, loan, or cooperative agreement;

2. If any funds other than Federal appropriated funds have been paid or will be paid to any person forinfluencing or attempting to influence an officer or employee of any agency, a Member of Congress, anofficer or employee of Congress, or an employee of a Member of Congress in connection with thisFederal contract, grant, loan, or cooperative agreement, the undersigned shall complete and submitStandard Form-LLL, "Disclosure Form to Report Lobbying," in accordance with its instructions;

3. The undersigned shall require that the language of this certification be included in the awarddocuments for all sub-award at all tiers (including subcontracts, subgrants, and contracts under grant,loans, and cooperative agreements) and that all subrecipients shall certify and disclose accordingly.

This certification is a material representation of fact upon which reliance was placed when this transaction was made or entered into. Submission of this certification is a prerequisite for making or entering into this transaction imposed by section 1352, title 31, U.S. Code. Any person who fails to file the required certification shall be subject to a civil penalty of not less than $10,000 and not more than $100,000 for each such failure.


Page 7 of 12

Restriction on State Lobbying (applies to subrecipients as well as States)

None of the funds under this program will be used for any activity specifically designed to urge or influence a State or local legislator to favor or oppose the adoption of any specific legislative proposal pending before any State or local legislative body. Such activities include both direct and indirect (e.g., grassroots") lobbying activities, with one exception. This does not preclude a State official whose salary is supported with NHTSA funds from engaging in direct communications with State or local legislative officials, in accordance with customary State practice, even if such communications urge legislative officials to favor or oppose the adoption of a specific pending legislative proposal.

Certification Regarding Debarment and Suspension (applies to subrecipients as well as States)

Instructions for Primary Tier Participant Certification (States)

I. By signing and submitting this proposal, the prospective primary tier participant is providing thecertification set out below and agrees to comply with the requirements of 2 CFR parts 180 and 1200.

2. The inability of a person to provide the certification required below will not necessarily result indenial of participation in this covered transaction. The prospective primary tier participant shall submitan explanation of why it cannot provide the certification set out below. The certification or explanationwill be considered in connection with the department or agency's determination whether to enter intothis transaction. However, failure of the prospective primary tier participant to furnish a certification oran explanation shall disqualify such person from participation in this transaction.

3. The certification in this clause is a material representation of fact upon which reliance was placedwhen the department or agency determined to enter into this transaction. If it is later determined that theprospective primary tier participant knowingly rendered an erroneous certification, in addition to otherremedies available to the Federal Government, the department or agency may terminate this transactionfor cause or default or may pursue suspension or debarment.

4. The prospective primary tier participant shall provide immediate written notice to the department oragency to which this proposal is submitted if at any time the prospective primary tier participant learnsits certification was erroneous when submitted or has become erroneous by reason of changedcircumstances.

5. The terms covered transaction, civil judgment, debarment, suspension, ineligible, participant, person,principal, and voluntarily excluded, as used in this clause, are defined in 2 CFR parts 180 and 1200.You may contact the department or agency to which this proposal is being submitted for assistance inobtaining a copy of those regulations.

6. The prospective primary tier participant agrees by submitting this proposal that, should the proposedcovered transaction be entered into, it shall not knowingly enter into any lower tier covered transactionwith a person who is proposed for debarment under 48 CFR part 9, subpart 9.4, debarred, suspended,declared ineligible, or voluntarily excluded from participation in this covered transaction, unlessauthorized by the department or agency entering into this transaction.


Page 8 of 12

420

7. The prospective primary tier participant further agrees by submitting this proposal that it will includethe clause titled "Instructions for Lower Tier Participant Certification" including the "CertificationRegarding Debarment, Suspension, Ineligibility and Voluntary Exclusion-Lower Tier CoveredTransaction," provided by the department or agency entering into this covered transaction, withoutmodification, in all lower tier covered transactions and in all solicitations for lower tier coveredtransactions and will require lower tier participants to comply with 2 CFR parts 180 and 1200.

8. A participant in a covered transaction may rely upon a certification of a prospective participant in alower tier covered transaction that it is not proposed for debarment under 48 CFR part 9, subpart 9.4,debarred, suspended, ineligible, or voluntarily excluded from the covered transaction, unless it knowsthat the certification is erroneous. A participant is responsible for ensuring that its principals are notsuspended, debarred, or otherwise ineligible to participate in covered transactions. To verify theeligibility of its principals, as well as the eligibility of any prospective lower tier participants, eachparticipant may, but is not required to, check the System for Award Management Exclusions website(https://www .sam.gov/).

9. Nothing contained in the foregoing shall be construed to require establishment of a system of recordsin order to render in good faith the certification required by this clause. The knowledge and informationof a participant is not required to exceed that which is normally possessed by a prudent person in theordinary course of business dealings.

10. Except for transactions authorized under paragraph 6 of these instructions, if a participant in acovered transaction knowingly enters into a lower tier covered transaction with a person who isproposed for debarment under 48 CFR part 9, subpart 9.4, suspended, debarred, ineligible, or voluntarilyexcluded from participation in this transaction, in addition to other remedies available to the Federalgovernment, the department or agency may terminate the transaction for cause or default.

Certification Regarding Debarment, Suspension, and Other Responsibility Mailers-Primary Tier Covered Transactions

(1) The prospective primary tier participant certifies to the best of its knowledge and belief, that it and its principals:

(a) Are not presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarilyexcluded from participating in covered transactions by any Federal department or agency;(b) Have not within a three-year period preceding this proposal been convicted of or had a civil judgmentrendered against them for commission of fraud or a criminal offense in connection with obtaining,attempting to obtain, or performing a public (Federal, State or local) transaction or contract under apublic transaction; violation of Federal or State antitrust statutes or commission of embezzlement, theft,forgery, bribery, falsification or destruction of records, making false statements, or receiving stolenproperty;(c) Are not presently indicted for or otherwise criminally or civilly charged by a governmental entity(Federal, State or Local) with commission of any of the offenses enumerated in paragraph (l)(b) of thiscertification; and(d) Have not within a three-year period preceding this application/proposal had one or more publictransactions (Federal, State, or local) terminated for cause or default.


Page 9 of 12

(2) Where the prospective primary tier participant is unable to certify to any of the Statements in thiscertification, such prospective participant shall attach an explanation to this proposal.

Instructions for Lower Tier Participant Certification

1. By signing and submitting this proposal, the prospective lower tier participant is providing thecertification set out below and agrees to comply with the requirements of 2 CFR parts 180 and1200.2. The certification in this clause is a material representation of fact upon which reliance was placedwhen this transaction was entered into. If it is later determined that the prospective lower tier participantknowingly rendered an erroneous certification, in addition to other remedies available to the Federalgovernment, the department or agency with which this transaction originated may pursue availableremedies, including suspension or debarment.

3. The prospective lower tier participant shall provide immediate written notice to the person to whichthis proposal is submitted if at any time the prospective lower tier participant learns that its certificationwas erroneous when submitted or has become erroneous by reason of changed circumstances.

4. The terms covered transaction,civil judgment debarment, suspension, ineligible, participant, person,principal, and voluntarily excluded, as used in this clause, are defined in 2 CFR parts 180 and 1200.You may contact the person to whom this proposal is submitted for assistance in obtaining a copy ofthose regulations.

5. The prospective lower tier participant agrees by submitting this proposal that, should the proposedcovered transaction be entered into, it shall not knowingly enter into any lower tier covered transactionwith a person who is proposed for debarment under 48 CFR part 9, subpart 9.4, debarred, suspended,declared ineligible, or voluntarily excluded from participation in this covered transaction, unlessauthorized by the department or agency with which this transaction originated.

6. The prospective lower tier participant further agrees by submitting this proposal that it will includethe clause titled "Instructions for Lower Tier Participant Certification" including the "CertificationRegarding Debarment, Suspension, Ineligibility and Voluntary Exclusion- Lower Tier CoveredTransaction," without modification, in all lower tier covered transactions and in all solicitations forlower tier covered transactions and will require lower tier participants to comply with 2 CFR parts 180and 1200.

7. A participant in a covered transaction may rely upon a certification of a prospective participant in alower tier covered transaction that it is not proposed for debarment under 48 CFR part 9, subpart 9.4,debarred, suspended, ineligible, or voluntarily excluded from the covered transaction, unless it knowsthat the certification is erroneous. A participant is responsible for ensuring that its principals are notsuspended, debarred, or otherwise ineligible to participate in covered transactions. To verify theeligibility of its principals, as well as the eligibility of any prospective lower tier participants, eachparticipant may, but is not required to, check the System for Award Management Exclusions website(https://www.sam.govD,

8. Nothing contained in the foregoing shall be construed to require establishment of a system of recordsin order to render in good faith the certification required by this clause. The knowledge and information


Page 10 of 12

430

of a participant is not required to exceed that which is normally possessed by a prudent person in the ordinary course of business dealings.

9. Except for transactions authorized under paragraph 5 of these instructions, if a participant in acovered transaction knowingly enters into a lower tier covered transaction with a person who isproposed for debarment under 48 CFR part 9, subpart 9.4, suspended, debarred, ineligible, orvoluntarily excluded from participation in this transaction, in addition to other remedies available tothe Federal government, the department or agency with which this transaction originated may pursueavailable remedies, including suspension or debarment.

Certification Regarding Debarment. Suspension. Ineligibility and Voluntary Exclusion -Lower Tier Covered Transactions:

1. The prospective lower tier participant certifies, by submission of this proposal, that neither it nor itsprincipals is presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarilyexcluded from participating in covered transactions by any Federal department or agency.

2. Where the prospective lower tier participant is unable to certify to any of the statements in thiscertification, such prospective participant shall attach an explanation to this proposal.


Buy America Act (applies to subrecipients as well as States)

The State and each subrecipient will comply with the Buy America requirement (23 U .S.C. 313) when purchasing items using Federal funds. Buy America requires a State, or subrecipient, to purchase with Federal funds only steel, iron and manufactured products produced in the United States, unless the Secretary of Transportation determines that such domestically produced items would be inconsistent with the public interest, that such materials are not reasonably available and of a satisfactory quality, or that inclusion of domestic materials will increase the cost of the overall project contract by more than 25 percent. In order to use Federal funds to purchase foreign produced items, the State must submit a waiver request that provides an adequate basis and justification for approval by the Secretary of Transportation.

Prohibition on Using Grant Funds to Check for Helmet Usage (applies to subrecipients as well as States)

The State and each subrecipient will not use 23 U.S.C. Chapter 4 grant funds for programs to check helmet usage or to create checkpoints that specifically target motorcyclists.

Policy on Seat Belt Use In accordance with Executive Order 13043, Increasing Seat Belt Use in the United States, dated April 16, 1997, the Grantee is encouraged to adopt and enforce on-the-job seat belt use policies and programs for its employees when operating company-owned, rented, or personally-owned vehicles. The National Highway Traffic Safety Administration (NHTSA) is responsible for providing leadership and guidance in support of this Presidential initiative. For information and resources on traffic safety programs and policies for employers, please contact the Network of Employers for Traffic Safety (NETS), a public-

Page 11 of 12

private partnership dedicated to improving the traffic safety practices of employers and employees. You can download information on seat belt programs, costs of motor vehicle crashes to employers, and other traffic safety initiatives at www.trafficsafety.org. The NHTSA website (www.nhtsa.gov) also provides information on statistics, campaigns, and program evaluations and references.

Policy on Banning Text Messaging While Driving

In accordance with Executive Order 13513, Federal Leadership On Reducing Text Messaging While Driving, and DOT Order 3902. l 0, Text Messaging While Driving, States are encouraged to adopt and enforce workplace safety policies to decrease crashes caused by distracted driving, including policies to ban text messaging while driving company-owned or rented vehicles, Government-owned, leased or rented vehicles, or privately-owned vehicles when on official Government business or when performing any work on or behalf of the Government. States are also encouraged to conduct workplace safety initiatives in a manner commensurate with the size of the business, such as establishment of new rules and programs or re-evaluation of existing programs to prohibit text messaging while driving, and education, awareness, and other outreach to employees about the safety risks associated with texting while driving.

I understand that the information provided in support of the State's application for Federal grant funds and these Certifications and Assurances constitute information upon which the Federal Government will rely in determining qualification for grant funds, and that knowing misstatements may be subject to civil or criminal penalties under 18 U.S.C. 1001.

The recipient acknowledges acceptance of these certifications and assurances by signature on this agreement.

The recipient will arrange for an organization-wide financial and compliance audit, if required by 2 CFR Part 200.501 (Formerly OMB Circular A-133), within the prescribed audit reporting cycle. The audit report must separately identify highway safety funds from other Federal funds. One (1) copy of the report will be furnished to the Arkansas State Police Highway Safety Office (ASP-HSO) within three months of the report date. Failure to furnish an acceptable audit as determined by the cognizant Federal audit agency may be a basis for denial and/or refunding of Federal funds. A copy of 2 CFR Part 200.501 is available at www.ecfr.gov. The recipient has been made aware of audit requirements. The recipient is required to inform the ASP-HSO if subject to these audit requirements.

AUDIT REQUIREMENTS


Page 12 of 12 44

2/15/19

0

cranfordco.com | 512 Main Street | Little Rock, AR 72201 | (501) [email protected]@cranford facebook.com/cranfordco

CRA NFC RD~

Driven by Experience · Proposal Signature Page Proposed Subcontractors Form. Signed Addenda E.O....

Documents

Transcript of Driven by Experience · Proposal Signature Page Proposed Subcontractors Form. Signed Addenda E.O....