5 Key Steps to Launch a Successful WebinarDrive New Business in Challenging Times

Flash Class

Dean DeLisle

• Founder and CEO of Forward Progress, Inc.

• Creator of Social Jack™ - Influencer Development System

• Started at Merrill Lynch 1982, Brand Auditor for 5 years, Systems Implementation, CRM, Digital Marketing, Employee Advocacy, Influencer Development & Marketing - 30 years+ experience.

• Trained and Coached over 120,000 in Influencer Development

• Over 4,000 Webcasts\Webinars

• Host of Webcast/Podcast “Influence Factory”

• Author of FIRST – The Street Guide to Digital Business Influence

• Third Degree Black Belt

• Family, Friends, Community Theater, Music, Entertaining..

Jackson DeLisle

• Production Manager at Social Jack™

• Trainer and Coach for the past 7 years

• Influencer Marketing and Development, Social Selling, Personal Branding, Social Networking, Digital Marketing, Video Marketing

• Co-Host of The Influence Factory podcast

• Third Degree Black Belt

• Chicago Improviser

• Student of the Second City

• Family, Friends, Community Theater, Music, Entertaining..

How to Engage with the

Go-To-Webinar Interface

• Questions area in task bar

• Type us a question so we know you understand

• Ask us anything throughout the session

Audio Problemsduring the webinar?

Click on “Telephone”

at any time to get

the dial-in phone number:

+1 (562) 247-8421Access Code : 578-708-343

Who we are

+

DIGTAL

BUSINESSS INFLUENCE

EDUCATION

DIGITAL

BUSINESS INFLUENCE

SERVICES

We bring a full set of capabilities to Monetize Your Digital Thought Leadership

MONETIZE DIGITAL THOUGHT LEADERSHIP

Digital Thought Leadership

Humanized Brand

Rapid Launch Plan

Influencer and Advocacy Development

Thought Leadership

Content

Training and Coaching

Content Distribution & Management

Measure , Adjust,

Continue

Connected Culture

Increased Revenue

Social Recruiting Engine

Increased Market Share

Thought Leadership

Customer Retention and

Acquisition

Social Results - Where Do You Stand Now?

YOU

ARE

HERE

Agenda

Agenda

• State of Work Environment– Mindset– Choices– Shifts

• Business Influence– Benefits– Vehicles of Influence– Employee Advocacy

• Launching a Webinar– Benefits– Choosing a Platform– Setup– Marketing– Follow Up

• Process and Guidance –Bonus 9 Steps

State of Work Environment

State of Todays Work Environment

Source: SOCIAL JACK

• Mindset

• Choices

• Shifts

Business InfluenceThought Leadership

Create Business Influence – Why?

• Reputation

• Visibility

• Brand Awareness

• Trusted Relationships

• Referrals

• New Business

Vehicles of Digital Influence

• Content

• Blog

• Images\Video

• Webcast

• Podcast

• Social Media ($)

• Email

Source: IDC #247829

IDC Statistics

Employee Advocacy

HOT!

Now Influencer Marketing HOTTER!

Content shared by

employees receives 8X more

engagement than content

shared by brand channels

(Source: Social Media Today)

Process and Guidance

17

9 - Steps

Process

Step One – Platform Selection

• Considerations• Type

• Webcast vs. Webinar

• Functions

• Features

• Budget

• Ease of use

• Reporting

GotoWebinar – Zoom – Adobe - ETC

Step One – Platform Selection

• Marketing Features

• Import/Export Functions

• Customized Registration

• Polling Questions

• Custom Layout – Sponsorships

• Communication

• Reporting Needs

GotoWebinar – Zoom – Adobe - ETC

Benefits

Source: EZTALKS 7 SOCIAL JACK

Webinars/Webcast Common Benefits• Cost Effective • Connection from Anywhere* (Hardline)• Sharing of Information• Visually Connect (Webcast)• Increased Opportunities • Increased Productivity and Efficiency• Effective Illustrations• Training\Recording• Dynamic Pivots • Audience Control• Reporting

Features

Source: EZTALKS 7 SOCIAL JACK

Webinar\Webcast Common Features• Landing Pages\Data• Stream Video Feed (Humans)• Content\Screen Sharing\Video Share• Illustrations\Whiteboard• Remote Control • Chat/Questions Que• VOIP/Dial in Options• Closed Caption • Breakout Rooms• Recording\Cloud vs. Local• Lead Generation\Marketing\Reports• Support

Software

Virtual Meeting Software• GoToWebinar• Zoom Webinars• Live Stream

Step Two – Campaign Development

• Develop or Confirm• Goals

• Offer

• Target

• Team**

• Message

• Date/Time

• Duration

Step Two – Add Influencer Marketing

• Activate Network

• Organizers

• Partners

• Affiliates

• Where will they help?

• Social, Email, PPC

USE ID40 sheet

Step Three – Registration Development

• Develop or Confirm

• Content

• Landing Page

• Questions

4Webinar

Development

Process

Step Four – Webinar Development

• Build Slides

• Polling Questions

• Handouts

• Closing Sequence

• Surveys

Step Five – Marketing

• Begin PPC, Social Media, Emails, WOM

• Activate Your Team

• Test Message, Measure, Adjust

Step Six – Registration Review

• Critical Step

• KNOW YOUR AUDIENCE!

• Is this who you wanted?

• Should you adjust presentation for audience?

• Confirm Autoresponders!

Step Seven – Deliver Webinar

• Test (Dry Run)

• Have Fun!

• Breathe

• Check Control Panel

• Show Screen/Camera

• Unmute

• Record

Step Seven – Includes Conversion

• Conversion Tips

• Pace yourself

• Offer to match the audience

• Hint to the offer (Every 6 min)

• Have a clear close

Step Eight – Post Event Follow Up

• Conversion Tips

• Follow up deliverables (4-24 hours)

• Contact attendees

• Contact to non-attendees

• Drip marketing/call sequence

Convert to Podcast

Step Nine - Document

1. Successes

2. Drops/Mistakes

3. Improvements

4. Next Steps

www.SocialJack.com