Dreamforce 2008 : Transforming IT Success with Agile Development Processes
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Transcript of Dreamforce 2008 : Transforming IT Success with Agile Development Processes
Transforming IT Success with Agile Development Processes
Kirsten O. Wolberg, salesforce.comSteve Greene, salesforce.comNicola Dourambeis, salesforce.com
Track: IT Executive
Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Steve GreeneSr. Director,
Tools & Agile Development
Agenda
Challenges of growth at salesforce.com
Overview of Agile Methodology
Transformation Results
Best Practices in IT
Executive Perspective
Q&A
History
Lack of Visibility
Resource Bottlenecks
Unpredictable completion of projects or
initiatives
Lack of responsiveness, lack of team alignment on priorities
Infrequent Customer Feedback
2000 2001 2002 2003 2004 2005 2006
Features Delivered per Team
Days between Major Releases
What did we do about it?
What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile discipline
that is specific to salesforce.com. It employs Scrum project
management framework, adopts certain extreme
programming practices and is based on lean principles.
What is ADM?
Simple
Self-organized,
empowered teams
What is ADM?Time-boxed, 30-day
sprints
Daily, Verbal
Communication
Potentially “production quality”
every 30 days
Transparency
2000 2001 2002 2003 2004 2005 2006 2007
Features Delivered per Team
Days between Major Releases
Transformation Results
I knew we needed radical change to get us back on track to regular releases and agile delivered. ”
Parker HarrisFounder and Executive Vice President, Technology
salesforce.com
“
Nicola DourambeisSr. Program Manager,
Agile Development
Moving ADM to ITSame problems, same results?
Too much work, too many
priorities
Lack of visibility on
progress
Difficulty resourcing
projects and skill set gaps
Lack of predictability
Late feedback from internal
customers
People
Projects
Project Based Organization
Self-organized Scrum Teams(x-functional dedicated)
Projects
PrioritizedBacklogs
Time-boxing & Iterative Delivery
All teams employ a two or
four week time-box
Cultural change:
Teams deliver early and
often
Minimum Market Feature Set
Smallest amount of
functionality that provides the
greatest new value
Allow usage to define new
features built
Early Customer Feedback
Customers embedded
in teams
Early user acceptance
testing
Sprint Reviews
Scrumforce built on Force.com
Kirsten O. WolbergChief Information Officer
Agile in IT at salesforce.com
Benefits
ADM
Transformation
Roll-out
Lessons
Learned
The Future is Here – Apply what you’ve learned
ADM provides competitive advantage with predictability,
visibility and greater throughput
Large scale organizational transformations can
accelerate ROI
Power of Force.com paired with ADM can produce
immediate and dramatic results
Session FeedbackLet us know how we’re doing and enter to win an iPod nano!
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Kirsten O. Wolberg
Chief Information Officer
Nicola Dourambeis
Sr. Program Manager, Agile Development
QUESTION & ANSWER SESSION
Steve Greene
Sr. Director, Tools & Agile Development