1st Draft, 2nd Draft and 3rd Draft

1St Draft

Brand Identity and Masthead

I made the Brand Identity gold, because I wanted the contrast with a pink background. Also I have the curled “V” in the middle, as this will be used as the logo and help my target audience to identify my magazine, but also the curled part of the “V” is to create a sense of elegance for teenage girls, which would appeal to them

LayoutI have followed the rule of thirds, because I wanted the picture to standout the most, as this is what people se first when looking for magazines. However, I didn’t want everything to be too neat (e.g. there are large gaps between the cover lines and the brand identity, highlighting the different sections), so I want the image to overlay the brand identity, to create 3D effects, which makes the front cover more interesting

ExclusiveI put “Exclusive” right under the Headline/ banner, this is because, I know that if my target audience sees this first, and reads the main story underneath, I will be able to catch the attention of these artists fans, which makes them want to read on. Also, this will be a unique font compared to the other cover lines, because this will help to highlight the main story

HybridI didn’t want the hybrids to be all over the front cover, as some magazines place them at different angles, etc… and it’s not always appealing to the eye, so I have tried to keep them neat, but I will use the font to make it more fun

Cover lineThe cover line’s are above the hybrid’s so that my target audience can easily identify what the different hybrids are. Therefore, I can catch their attentions more clearly. I will also have the font much larger and a different font to the hybrids, this is because this will make the cover lines standout. But also, because it stands out, I will use a font that represents the style of my magazine e.g. Curlz MT

KickerI have put the kicker in front of the picture, but more towards the bottom of the picture. This is because, the first thing the reader will see is the kicker and the picture behind is the visual context of the kicker, like visual evidence. Therefore I will not be only attracting y target audience, but also, the fans of those two singers.

HANNAH &

LOUISA

LureI put the lure at the bottom of the magazine, because the reader will read in a Z angle, therefore, the last thing (production feature) they will see is the lure. Meaning they are more likely to take in the last information they read, and as the lure is meant to be exciting, this will make the reader want to read on about the main story.

ColourWhen I did my questionnaire, I found out that my target audience mainly want a spring coloured theme, therefore the background is either baby blue or a baby pink colour scheme. Also the writing is most likely to be gold, because it compliments both of these background colours, as well as keeping with the theme of spring

FontThe fonts are very free flowing, meaning curly etc…. because I’m targeting teenage girls

2nd Draft

• I couldn’t follow the same pose as the 1st Draft, because my target audience chose this picture above.

• I have changed the background to a slight peach colour, as it complements the colours of the costume, but also it creates a warmth to the picture

3rd Draft

• I added the chrome effect (silver background), because the peach background was very hard to work with in term of finding complementary colours for fonts.

• Also, the colours were becoming to feminine, that the magazine was more like a fashion magazine rather than a muisc magazine. Meaning even though I have targeted teenage girls, I still need to be able to allow other target audiences such as grown women musicians, as it is mainly adults who are musicians.

4th Draft

• I had to change the water effect on the background, because it was too disracting, therefore I wanted to go for a simpler design, with just a tint of sliver in the background.

Feedback on Draft 4

• I need to move the barcode to the bottom of the page, and change the layout slightly. For example, by putting the writing on both sides of the page. Also, I think I need to make some of my effects a bit more professional e.g. my headline