The Sun is a daily tabloid newspaper that is published in the United Kingdom and Ireland by the News Group Newspapers division of News UK. On the 15th of September 1964, the Sun was first published with a logo featuring a glowing orange disc. It was launched by owners IPC (International Publishing Corporation) to replace the failing Daily Herald. The Sun had the largest circulation of any daily newspaper in the United Kingdom, having sold no less than 7860 000 copies per day over the last year, which is almost twice the number of the copies sold by its closest contender, “Daily Mail” (4846 000), according to the National Readership Survey. The publication is a tabloid, which means that the stories covered and the style used to present them are favoured mostly by people who come from a middle social class. The Sun newspaper are also seen as the newspaper for the younger generation- readers between 15-44 years of age, with a slight decline of the number of those aged over 45. It has been suggested that the reason for this is that unexpected stories related to celebrities and TV reality shows are mostly covered in a more simple and effective manner. It also seems that men are

more engage with The Sun newspaper as frequent use of incentive images and stories.

If we chose to place our print advertisement in this newspaper, there would be many advantages as well as disadvantages factors. The advantage of advertising our print advert in this newspaper is that the target audience is perfect for our target audience for our documentary (age 15-44 years old). We ensured that our documentary would be in the interest of that age range. Another advantage of choosing The Sun newspaper is that it is heavily popular; therefore would enable us to gain wide audience.

Having said that there are also a drawback of choosing The Sun newspaper to advertise our documentary as the stories that are published within this newspaper are about social media and celebrities and what is ‘trending’. If we were to choose this newspaper, many audiences may not take notice as our documentary is not about celebrities or social news.

The Daily Mirror is a British national daily tabloid newspaper which was founded in 1903. The Mirror has had a number of owners. It was founded by Alfred Harmsworth, who sold it to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1963 the Mirror then became a part of International Publishing Corporation. It had an average daily circulation of 1,058,488 in January 2013 which is the third largest).

The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth as a newspaper for women, run by women. Hence the name; he said, “I intend it to be really a mirror of feminine life as well on it’s grave as on its lighter sides…. To be entertaining without being frivolous, and serious without being dull”. The target audience is working class females (mainly) and males between the ages of 18-50.

The advantage of advertising our documentary on the Daily Mirror is that their audience are mostly femaleswhich meant that more females who are interested about health and lifestyle would be encouraged to watch the documentary.

The Guardian is a British national daily newspaper. Founded in 1821, it was known as The Manchester Guardian until 1959. From its beginnings as a local paper it has grown into a national paper associated with a complex organisational structure and an international multimedia and web presence. The target audience for the Guardian which is a broadsheet newspaper is people who like more important news about the world and politics. The Guardian only has one main image and seven articles on the front cover. This attracts a more intellectual target audience who would me more interested in what the text says than images. The main tendency of the sales number is to drop, as the internet has managed to attract more and more readers, who are not as willing to pay for the publications as they used to do in the past.

The advantage of advertising our documentary on The Guardian is that we would gain audience that are interested, as this documentary touches on health and wellbeing. People who are most likely to read The Guardian are people who take their health and well being seriously. Having said that, the disadvantage of advertising our documentary in The Guardian is that we will mostly gain middle class audience, thus lack on social diversity.