Advert Development

The transparency of the background will not show as much once it is printed. There isn’t meant to be a checkered background, it’s supposed to be a block colour.

The drink doesn’t look like it is coming out of the can. This is a big downfall. The colour of the drink is different to the colour on the can and I think it clashes. Finding a picture that I could work with proper was very hard, there was a lot of water on the t-shirt that was hard to separate because of the colour of the tee.

I also think the Irn-Bru 32 is too close to the can and the name of the product on that.

Overall the idea is good but it could have be executed better. Also it has no additional information about the product like that barrs logo or the website.

I didn’t like the font on the first draft so I changed it to something more blocky and in your face.

I kept the copy simple and copied it off the can. I think this isn’t the best idea as an advert is to show of the brand and where slogans are usually shown. Without the ‘wake up lazy’ the pouring onto his face looks a bit random and the advert doesn’t tie in together.

Because we were very pushed for I didn’t have chance to change what I didn’t like.

I had time to make it look more professional though by adding the social networking links and the website at the bottom.

‘Refreshing Energy’ is too close to the links at the bottom. It is also on too much of a slant.

If I’m honest, overall I dislike this advert and don’t believe it is to my best of my ability.

This advert is very plain. There is some information missing that would make the ad look more professional.I don’t like the link that continues the punching bag to the copy. It’s not as detailed as I would want it to be. The punching bag is too different colours and the explosion of drink coming out of it could be better. I think I used the wrong type of wave and some of the editing is very straight. This means that it doesn’t look vey realistic.

I do like the ‘new’ though. I think it fits in well with the masculine feel of the ad.

Overall I took a lot of shortcuts on this a and you can tell. Especially on the boxing glove.

Since I felt like I took shortcuts, I spent time redoing the areas that needed improvement. Like the chains on the bag and the shading on the glove. I wanted the barr logo to be incorporated more into the advert so I added it to the glove.

The burst of drink coming out the bag is now more of a burst that a pour like it was before. The whole point of the bag is that it is a similar shape to the can and it’s meant to look the same on the advert but on this draft it doesn’t.

I am very happy with this draft, I would of liked the product too have been on the poster but like I said earlier, the bag is meant to take that place.

I decided to change the colour of the background because the black looked to harsh and a dark blue fits in with the colour scheme better. Making the writing on the bag bigger made it look more like the can.

I added a slogan in the bottom corner where the image of the can was going to go but a slogan is more important than showing the product. Again the links are at the bottom making it look more professional and giving the advert a finished look.