DPS Workshop with isocket: Bringing Tech to Direct
15
Bringing Programmatic Efficiencies to Premium Direct Sales Ben Trenda CRO of @isocket @btrenda
Transcript of DPS Workshop with isocket: Bringing Tech to Direct
Bringing Programmatic Efficiencies to Premium Direct Sales
Ben TrendaCRO of @isocket
@btrenda
Pu
blish
ers
Agen
cies/ Ad
vertisers
Prem
ium
/ Direct
Un
sold
/ Rem
nan
t
Programmatic
Manual
BuyerDecisioning
SellerDecisioning
RTB Programmatic Premium
Old fashionedRetargeting
Manual RFP/ IO Process
Futures markets exist for a reason
Programmatic
Manual
Remnant Premium
RTB/ Private Exchanges$.30 to $5.00
Premium Programmaticisocket: > $9 average
$20 + is common
Ad Networks$.05 to $3.00
Manual RFP/ IO Process$ varies widely
Automation+
New Orders
Value Creation+ Scarcity
Master Catalog. Digital IO’s. Identity Management. Open API’s. Not another UI.
Property Specific. Premium. Reserved. Fully Transparent. Point and Shoot. Easy.
RTB & Programmatic Direct Are A Cute Couple
Test & Scale
Over & Under Frequency Management
Dynamically decide which creative to serve(with publisher approval)
Premium brands care about how their sausage is made
Don’t wait until they make a car that flies
