CONFIDENTIAL 1

Comprehensive Privacy Management and

Compliance Solutions

Build TrustMaintain ComplianceManage Technology

March 26, 2012

CONFIDENTIAL 2

Global Leader in Privacy Management Solutions• 14 years – in-house global privacy and regulatory experts

• Robust technology platform – serving over 20 billion OBA impressions per month

• #1 privacy brand & trustmark – 82% recognition by consumers

ONLY Comprehensive Solution Suite• All online channels – best of breed solutions

• Auditing, certification and management through one partner

• Choices - Full-service with dedicated account management team or Self-service portal

Largest and Most Loyal Customer Base• Over 5,000 clients rely on our solutions

• Four of top five largest advertisers as OBA customers

• TRUSTe for OBA Compliance and regulatory expertise

The TRUSTe Value Proposition

CONFIDENTIAL 3

Privacy Management

Privacy concerns are alarmingly high

Source - TRUSTe / Harris Interactive survey of 2,000 US Adults, Jan 2012

CONFIDENTIAL 4

of Consumers prefer to do business with companies who

take steps to protect their privacy online

95%

of Consumers would chose to only see online ads from brands

they know and trust

57%

of Consumers more favorable toward advertisers if the ad

includes the DAA AdChoices notice & choice option

43%

Sources

1 – Harris Survey, Jun 2011; 2 – Harris Survey,, Jun 2011; 3 – Harris Survey, Jan 2012

Companies rewarded for good privacy management

CONFIDENTIAL 5

• Preference & opt-out management

• Compliance reporting

• Ongoing monitoring & analysis

• Dispute management

• Preference & opt-out management

• Compliance reporting

• Ongoing monitoring & analysis

• Dispute management

Management

Company-wideCross-channel

Global

• Data collection, usage, & sharing practices – internal & via partners

• Industry & legal compliance requirements

• Tracker analysis

• Disclosure review & testing

• Data collection, usage, & sharing practices – internal & via partners

• Industry & legal compliance requirements

• Tracker analysis

• Disclosure review & testing

Audit

• Disclosure & tracking changes

• Privacy seals

• Real time authentication

• Certification letters

• Disclosure & tracking changes

• Privacy seals

• Real time authentication

• Certification letters

Certification

The Solution: Partnership with TRUSTe

CONFIDENTIAL 6

TRUSTe Offers Integrated Solutions for OBA Compliance

CONFIDENTIAL 7

Publishers implement in-page, typically in footer

1.

TRUSTed Ads – Publisher Solution for OBA Compliance

Website Solution: In-Page Consumer Experience

Consumers have option to click to Preference Manager to learn more about and opt-out of selected tracking networks

2.

CONFIDENTIAL 8

TRUSTe Offers Integrated Solutions for Website Risk Assessment

CONFIDENTIAL 9

• If you use cookies or other tracking technology, primarily through 3rd parties or vendors to store or access information from users on their computers or devices

– In the form of:

o HTML Cookies

o Social Plugins

o Analytics

o Targeted advertising

o Site personalization

o Visitor preferences

o Flash cookies

o etc….

• You need to be conducting proactive risk assessments to understand the who, what, when and where these mechanisms are being used, to hold yourselves and 3rd party vendors accountable

– Protect yourself from:

o Data leakage

o Unauthorized trackers present on your website

o Inaccurate implementations

o Media scrutiny (think WSJ articles)

Is Your Site at Risk?

The average site has over 64 trackingtechnologies!

CONFIDENTIAL 10

Most comprehensive solution to gain insight into the tracking technologies on your web site to quickly:

• Identify FIRST and THIRD party

– Cookies

– LSOs (flash cookies)

– Beacons/pixel tags

– Scripts

• Show the sequence of triggers for each tracker

• Drill down into tracker location and sequence of triggers

• Report on all tracking technologies present on a website to support full discovery for purpose of evaluating EU Cookie Directive compliance

TRUSTe Website Tracker & Cookie Audit

CONFIDENTIAL 11

Cookie Audit & Vendor Management Example

CONFIDENTIAL 12

Unmatched ability to … Provide One Solution

Maintain Compliance• 14 years regulatory

expertise

• Largest privacy team

• Largest portfolio of industry, federal safe harbor, and self reg certification programs

• Global, cross-industry experience

Build Trust• #1 privacy trustmark – 82%

recognition

• Billions of impressions/month

• Certification letters

• Thousands of B2C and B2B clients

• Cross-channel solutions

Manage Technology• Tracker analysis tools

• 24/7 hosted seal validation system

• Robust, scalable icon serving platform

• Mobile-optimized short notice solution

• Client portal

Safe Reliable Proven

Why TRUSTe?