Michele Lazzaro sees to the brand’s image and visual communication. As a professional who can boast over twenty years of experience in marketing and advertising, his long professional career has provided him with many opportunities to deal with complex issues. He has been responsible for many successful advertising campaigns, also at an international level. His creative and eclectic side has also come through as an author and scriptwriter of graphic novels. His personal communication style revolves around the cornerstone of love for all forms of expression and art in general.

Daniele Padovani instead sees to the dp69 product and its design. In addition to his experience gained in the field of optics, he has past experience in the jewellery sector that he constantly uses as inspiration. The hallmarks of his work are research and a flair for innovation. He not only takes aesthetic and ergonomic aspects into account when conceiving eyewear, but also considers those relating to production. His natural flexibility renders the creation of an accessory an opportunity for discussing and sharing the project with the various stakeholders involved in the production process, balancing creativity and feasibility.

Those involved in the company’s creative process cover a very important role, as it is always necessary to monitor production costs that could, if not managed properly, compromise the outcome of a good project/product. It is essential to optimise every phase of production without ever compromising the products’ Made in Italy quality and creativity, which is appreciated and requested by the most advanced customers who are looking for special eyewear. Quality control is very important for a brand like dp69, which uses highly diverse materials. The legitimate expectations of the customer wanting excellence must be met.

QUALITY

Every pair of dp69 glasses is handled by the expert hands of skilled workers. Genuine Made in Italy is the result of an ancient manufacturing tradition. The art of making glasses that has been handed down from generation to generation is undoubtedly a primary value for the brand. Italian glasses are still at the top of the charts in the fashion accessories market: Made in Italy is still recognised worldwide for its excellent quality, the technological innovation in materials and methods that improves the frames’ ergonomics and obviously also for its unique style and advanced design.

KNOW-HOW

The dp69 brand certainly distinguishes itself for the great versatility of its offer. The various collections presented every year offer a balanced mix of classic style harmoniously blended with design shapes and a contemporary vision of lines and colours. A winning combination that satisfies the wishes of very different people. The eyewear is created while thinking about lifestyle, where the common element is the guaranteed style and quality of authentically Made in Italy production.

DESIGN

WHAT

The frames are designed to convey an emotion to those wearing them. A main feature is definitely the lightness and use of innovative, durable materials. In addition to ensuring maximum comfort, dp69 eyeglasses are trendy and cool from the moment of their inception. The various collections present the typically sober Italian style revisited in light of new trends and new market demands. Besides being a medical necessity, eyeglasses are above all an iconic accessory that take men’s and women’s aesthetic needs into account. The various collections offer varied materials, including photo-etched steel, acetate, metal and grilamid, often also combined.

PRESCRIPTION

dp69 sunglasses undoubtedly confer identity and style. Made in Italy design and artisan expertise make them precious and irresistible. The common thread of all the collections is the lightness that continues to unite the offers that differ for their shapes and materials. The careful selection of lenses with certified protection and in the right colour to match the frames make the dp69 models immediately recognisable. Extremely comfortable, they match many different outfits, seducing with discretion and elegance. Their great versatility is also confirmed by the wide variation of those wearing them: not just men and women, but also teenagers and the elderly.

SUNGLASSES

dp69 considers opticians very important partners. Constant contact with them allows information of a technical nature to be obtained, as well as the evaluation of the public’s demand. When creating aesthetically interesting silhouettes, the company dedicates a lot of attention to the main aspects relating to vision problems that require corrective lenses. The frames are designed to meet different needs: they are functional without renouncing the appeal that eyewear can and should have. Spreading the culture of corrected vision is essential for dp69

FUNCTIONALITY

Eyewear is an integral part of a person’s health and well-being. It is fundamental for protecting the eyes from the sun and its ultraviolet rays which can damage vision, but is also a primary accessory when coordinating outfits. dp69’s offering includes unique and iconic glasses for those who can appreciate originality and attention to detail. Different models for different looks, able to create and follow the trends of the moment. dp69 sunglasses are the detail that makes the difference, able to make the most of every type of face.

APPEAL

dp69 has brought culture and craftsmanship back as identifying elements of Made in Italy fashion products. A precise and courageous choice that has been awarded by the medium-high range of buyers looking for quality. This know-how is a priceless heritage, a true value the company does not intend to give up. Tradition is bound to technological innovation, socio-cultural evolution, fashion trends (in shapes, colours and sizes) and functional, performance and ergonomic needs.

MADE IN ITALY

The brand dp69 wants to see the world through different eyes. This is its winning philosophy that was immediately acclaimed by the public not only due to its extreme originality but also because it has succeeded in creating a real sense of belonging. A new and courageous perspective that broke the classical schemes of advertising, winning over the minds and hearts of millions of people. The same people who were placed at the centre of the communication, the true brand ambassadors of dp69.

UPSIDE DOWN

The importance dp69 places on communication can be seen in the many marketing activities the company undertakes. Integrated communication geared not only towards presenting the products, but also for conveying the brand’s values in a manner consistent with the company’s philosophy and strategy. Tangible and intangible tools are used harmoniously. The online/social aspect was immediately seen to, as always in relation to the innovative communication strategy. Trade fairs surely play an important role; here dp69’s identity, values, people and products can be fully demonstrated.

COMMUNICATION

Customer service and care are of fundamental importance to the company. For this same reason, the choice of partners/distributors is also highly important and cannot be neglected. Product sales must always go hand in hand with a series of tools and activities designed for both the sales points and final customers, who must never be left alone. dp69 is the ideal partner because it is attentive to one-to-one communication.

SERVICE

FAIRS:MILANPARISNEW YORK

Aimed at reinforcing and speeding up its internationalization process, it was opened another operational headquarters in Miami. Having its own offices in such a strategic territory was considered necessary in order to guarantee the greater effectiveness of all marketing actions oriented toward the acquisition and management of a vast market in North, Central and South America. This business decision was fostered by signs of increased openness to Made in Italy products by the American market.

DP69 OF AMERICA

www.dp69.it