MARKET RESEARCH –DOUBLE PAGE SPREAD ANALYSIS

CRACK MAGAZINE

Picture covering entirety of left hand page

Quote placed over picture, presumably taken from article

Subject in both centre thirds of frame in photograph

Page number at the top of the page (fairly unconventional) Headline

relatively small, top left hand corner

Text in 3 columns, regular paragraphs

Lots of white space, minimalist style

Limited colour palette in photos – white/beige, green, red

Quote in box – visibly separates it from photo

Lots of white space

Naturalistic, outdoor lighting in photo rather than studio lighting

Underlining of name in article headline alongside photo of one person implies that the person in the photo is the subject of the article

Muted colours fits with house style – even bright colours (such as red on shoes) appears to have very minimal contrast. Shows that the photo has been edited and stylistically changed

No page number on photo page

DIY MAGAZINE

Photo on entirety of left hand page

Quote placed over picture, presumably taken from article. Not in a box, but the contrast between the light grey background and the black text (particularly the text in bold) creates a very noticeable separation

Headline in top left hand corner

Text arranged into three columns

Two more pictures on right hand page

Feature colour (pink) on right hand page – shown in both the photo and the highlighted band name in the text

Article introduction

Limited colour palette on photo – greys, greens. Orange contrast colour in photo.

Page number in bottom left hand corner

Page number in bottom right hand corner

Naturalistic, outdoor lighting in photo rather than studio lighting. Urban feel to photo

Although the photo is naturalistic, the contrast between the orange of the hat and the rest of the photo is very noticeable.

Page number on photo page

Photo caption in white box over op of photo rather than to the side of/beneath the photo

Implied that the man in the centre third of photo is who said the quote – reader’s eye is drawn to him. Contrast colour on hat emphasises this

More unconventional photo composition – not noticeably arranged into thirds

Photo on entirety of left hand page. This means that the photo is not easily seen when a reader is just flicking through, and the written article visible instead making the magazine appear to have more content

Photo looks very natural – stances and facial expressions make it appear not to be posed

Large letter signifies the beginning of the body copy

Wording of caption (e.g. – ‘grubby’) makes the photo seem more DIY – appeal to the target audience

Photo in top right corner draws the eye of someone flicking through, particularly since it is a bright colour (contrast with the page would catch a reader’s eye) and flipped upside down

Article introduction in different font and size to body copy – creates a visible difference between the two

Very small caption adds some context to the photo for those flicking through

Article title is a play on words – links to the band name. This is made obvious by the highlighted band name in the introduction

Subheadings (interview questions) in the same font as introduction – house style

LOUD AND QUIET

Headline in centre, across 2 levels – unconventional. Harder to follow flow of text

Main image on right hand page – unconventional. Reader flicking through will see less written material

Columns of text on both pages

5 columns of text, fewer paragraphs. Text looks blocky and intimidating to a reader. Flow of text is more difficult to follow due to 3rd column being on a different level

Image on left hand page – from the same photoshoot as all other photos. This creates a visual link between the two pages

Page number in bottom left corner

Page number in bottom right hand corner - conventional

Fairly large amount of colours in photo – black, green, white, red, etc. However, the photo does not look messy or unorganised

Lots of white space

White and black

Naturalistic, outdoor lighting in photos rather than studio lighting. Photos appear posed – facial expression and body language shows this

Columns visibly separated by black lines

Black bar at the end fills column and signifies end of text

Third column holds photo caption – fits with the house style of 3 columns of text on each page

Mixture of portrait and landscape photos

Black text on white background – easy to read and visually pleasing. Conventional of long articles