Double Page Spread Analysis

By Thomas Gayle

Who is this man?

Sean ‘Diddy’ Combs

•American record producer

•Rapper

•Actor

•Fashion designer

•Entrepreneur

•Dancer

Target Audience

• The target audience will be aspiring young 16+ boys as Diddy is known to not portray a gangster lifestyle image making him a appropriate role model for young boys.

Use of language

•The use of language mirrors Diddy’s image.

•The formal tone of the article is very similar to Diddy’s business approach to Hip-Hop

•Steps away from the conventions of Hip-Hop by avoiding use of slang and technical jargon.

Style of text

Black, red and white

Consistent throughout magazine

The use of fonts varys from serif fonts in the article title

To a sans serif font in the body text, this makes the small font easier to read

The use of the serif font on the name ‘Diddy’ mirrors the enterprising nature of Sean Combs as the font has a very regal connotation

It also stays consistent by being used again on the contributors to the article

Slug

Body text

White space

Article title

Main image

The double page spread is laid out evenly with an image of ‘Diddy’ taking up half of the spread.

And the text filling the remaining half

•This could perhaps mirror the balance of different enterprises that diddy is involved in.

•The even layout creates a balance allowing the audience to have text to read without loading large amounts and subsequently losing images to flick over

The double page spread follows the conventional ‘c’ pattern eye flow

This starts at the slug passes through the main image and resolves on the contributors

How is the reader addressed

The magazine takes on an autobiographical tone.

While this does not allow reach out to the reader as a close friend, it still allows the content of the article to be given across

This suggests that the reader is addressed more as a fan than a friend keeping with

the formality of the article

“for nearly two decades he’s soley been hollywoods biggest competitor in terms of generating fame”

How is the artist presented?

The image shows “diddy” in a relaxed posture, this creates a less formal feel , drawign the reader in

The image shows diddy in a suit, this reflects the business side of his persona

The black and white colouring gives a classy feel and emphasises his status as he has disassociated himself from the typical gangster image that comes with hip hop

How does the DPS match the cover?

Although Diddy is not the main artist on the cover, the colour scheme is constant with the use of red, white and black.

• The images both are in black and white which creates a sense of professionalism and yet again moves away from the “thug life” image associated with Hip-Hop.

Does the article demand prior knowledge?

• The article is written in a biographical form, explaining the history of the featured artist.

• Because of this the reader does not need prior knowledge

• Although it can be safely assumed that frequent readers of hid-hop magazine would know who Sean ‘diddy’ Combs is.

THE END!!!!!!!