Don Tapscott

Presented by: Raymund P. Constante

“ Thought leader on the strategic

valueand impact of information

technology. ”

Don Tapscott

• Don Tapscott (born 1947) is a Canadian business executive, author, consultant and speaker based in Toronto, Ontario, specializing in business strategy, organizational transformation and the role of technology in business and society. • He is an internationally renowned media authority, writer, consultant and speaker regarding the strategic impact of information technology on innovation, marketing and talent.

Don Tapscott

• Tapscott is also Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto.

• Tapscott holds a B.Sc. in Psychology and Statistics, and an M.Ed. specializing in Research Methodology. He also holds two honorary Doctor of Laws (honoris causa) granted by the University of Alberta in 2001, and Trent University in 2006.

• Tapscott is chairman of business strategy think tank New Paradigm (now nGenera), which he founded in 1993.

Don Tapscott

• He has authored and co-authored several of the defining business books in business and society and of the last decades. And is often described by customers as the most effective speaker they have ever had.

Don Tapscott

PARADIGM SHIFT: The New Promise of Information Technology (1991)

THE DIGITAL ECONOMY: Promise and Peril in the Age of Networked Intelligence (1995)

WHO KNOWS: Safeguarding Your Privacy in a Networked World (1997)

BLUEPRINT TO THE DIGITAL ECONOMY: Creating Wealth in the Era of E-Business (1998)

Don Tapscott’s Book

THE DIGITAL ECONOMY: Promise and Peril in the Age of Networked Intelligence (1995)


GROWING UP DIGITAL: The Rise of the Net Generation (1998)

Creating Value in the Network Economy (1999)

DIGITAL CAPITAL: Harnessing the Power of Business Webs (2000)

THE NAKED CORPORATION: How the Age of Transparency Will Revolutionize Business (2003)


Inter

GROWING UP DIGITAL: The Rise of the Net Generation (1998)


Creating Value in the Network Economy (1999)


DIGITAL CAPITAL: Harnessing the Power of Business Webs (2000)


THE NAKED CORPORATION: How the Age of Transparency Will

Revolutionize Business (2003)


An Interview with Tapscott

Question: Are we living in the technological and social revolution that Alvin Toffler predicted decades ago?

Answer: It is certainly true, that a new community is replacing the old capitalist industrial order that, with its own emergence, replaced the feudal, agrarian wave. This paradigm shift has implications for business, economics, and all facet of society.


Question: What are some significant business consequences?

Answer: A new sector is emerging from the convergence of the 3-C’s: Computing, Communication, and Content. This sector was worth $1 trillion, divided as follows: 44% computing, 28% communication and another 28% content. It will have grown to an industry of $1.47 trillion, a growth of almost 50%.


Question: Convergence, or business communities, is the new common denominator of economics?

Answer: Yes, Organizations nowadays make use of the so called “Internet” to meet to create value for customers and wealth for their shareholders. This business web (b-web) which can be considered as a universal business platform made up of distinct system of suppliers, distributors, commerce services providers, infrastructure providers, and customers.


The new media has transformed into the base of all other sectors.

The information highway – as a result of convergence – has become the basis of the new economy.

This new media is already changing the arts, how science is conducted, and education.

It changes the very nature of business, how we work, have fun, and probably, the way we think


Question: Wasn’t reengineering also about changing the basic fabric of the organization?

Answer: The objective of many reengineering initiatives is to mold the processes and reduce cost, mainly in relation to people.

“ But even if downsizing is

good in certain

situations, it is not a good strategy for the future ”

Don Tapscott


The success of the new economy

requires the invention of new

processes of business, new

businesses, new industries, and

new clients.


Question: Are B-webs direct challenge to organizing?

Answer: B-web is the first significant challenge to the traditional hierarchically & functionally based organization. The corporation is DEAD: long live the B-WEB.


Question: Are electronic communities and b-webs the future of “free” market?

Answer: Yes, their mission is simple: collectively producing products and services through a narrow exchange of information, knowledge, and payments purely online.


Question: Is there a room for middle management in this new model of organization?

Answer: The function and people that are positioned in the middle will have to go up in the value chain, otherwise they will lose their place.


New tool-based teamwork, sharing of knowledge,

and globalization are growing

daily.


Question: What impact must we expect to see when the net generation joins the workforce?

Answer: Children and youngsters lucky enough to have grown up “digitally” are innovators, well taught in the new media, strongly independent, and globally oriented. When they come into the companies, they will bring a new working culture.


Question: One of your cultural predictions has been a rebirth of community spirit.

Answer: The TV is dead and that’s it. It is being eaten by the Web. The TV sets in the future won’t be more than an additional websites. Personal computers is more and more “interpersonal” - The PC becomes a means of communication.


Question: Kids are better at this than adults?

Answer: For kids, this is just natural; but for adults, it is not. For kids, computers are for normal people, not for closed communities of technological people or computer addicts.


New tool-based teamwork, sharing of

knowledge, and globalization are

growing daily.

Don Tapscott’s Book (Dec –’06)

Wikinomics: How Mass Collaboration Changes Everything

While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly.

Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

GROWN UP DIGITAL: How the Net Generation is Changing the World (Sequel to the Grown Up Digital: The Rise of the Net Generation 1998)

Soon to come in Oct 2008


Don Tapscott

Documents

Transcript of Don Tapscott