Don Jon Report

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Transcript of Don Jon Report

  • Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

    Don Jon (Relativity) Retail, Street, Online, Social Media and Print Marketing Campaign

    DMA: Los Angeles Project Manager: Sean Bello [email protected]

  • Overview of Campaign This report recaps our efforts on multiple levels including: Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

    Dedicated Emailing were all utilized for the film. Retail Partnership We set up a retail partnership with Numero Uno Pizza chain in L.A. that included

    poster displays in the store and pizza box toppers. We also partnered with Barrys Bootcamp for a Don Jon day at the gym. Guests were given Don Jon screening passes after their workout,

    Social Media Campus Circle utilized its own Social Media channels to promote the film. We

    disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.

    Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

    the film through print advertising.

  • Don Jon Campaign Recap Banner Advertising - 430K impressions, 2,362 clicks

    Sweepstakes Page Views 1,545, Entries 633 Screening Page - 2,964 page views

    Dedicated Email 24.3K+ sent, Total Opens 2,560 to date, Clicks 334 Newsletter Banner Ad 24.3K+ emails, page views - 1,888, 100 clicks Social Media - CC related channels: Facebook 6,463; Twitter- 3,002

    Film Trailer - 95 page views Online Content - 146 page views Print Ad (2X) Full page 4C ads Calendar - 163 page views

    Total Page Views 9,361 Total Clicks 2,796

  • Numero Uno Pizza #1 Select pictures from our retail campaign

  • Numero Uno Pizza #2 Select pictures from our retail campaign

  • Numero Uno Pizza #3 Select pictures from our retail campaign

  • Numero Uno Pizza #4 Select pictures from our retail campaign

  • Numero Uno Pizza #5 Select pictures from our retail campaign

  • Numero Uno Pizza #6 Select pictures from our retail campaign

  • Numero Uno Pizza #7 Select pictures from our retail campaign

  • Barrys Bootcamp Promotion Campus Circle partnered with Barrys Bootcamp to promote the release of Don Jon. Bootcamp members who attended select classes on Wednesday,

    September 25 received screening passes to see the film.

  • Cover of Campus Circle #1

  • Campus Circle Distribution Select images of retail drops

  • Cover Strip Ad on Campus Circle Select images of street distribution #1

  • Cover Strip Ad on Campus Circle Select images of street distribution #2

  • Print ad in Campus Circle #1

  • Print ad in Campus Circle #2

  • Editorial in Campus Circle #3

  • Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

    banner ads had a 95% ROS. Campus Circles monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions 430K. Clicks 2,362.

  • Dedicated Email

    Delivered 24,335 Opened 2,560

    Clicks 334

  • Campus Circle

    Newsletter Emails 24,296 Opens 1,888 Total Don Jon Clicks 100

  • Newsletter Click Thru Map Don Jon banner ads and calendar links were clicked on 100 times to date out of over 650

    clicks. This was the greatest number of clicks ever for one film in our email newsletter.

  • Calendar Page

    Page Views 163 Posted 9/26/13 Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Online Content

    Page Views to date 146

    Posted on 9/24 Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Movie Trailer Page

    Page Views 95 Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Social Media 1 Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

    Campus Circle Facebook Likes: 6,463 Twitter followers: 3,022

  • Social Media 2

  • Social Media 3 Post examples

  • Social Media 4 Post examples

  • Screening Page

    Page Views 2,964

  • Sweepstakes Entries 633

    Page Views 1,545

  • Sweepstakes Demo. Age

  • Sweepstakes Demo. Ethnicity

  • Sweepstakes Demo. Gender

  • Sweepstakes Demo. Status