Does your digital footprint stink?
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Does your digital footprint
stink?
Stan Skrabut@uwcesedtech#uwceshttp://www.slideshare.net/skrabut
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What you do electronically is adding to your digital footprint.
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Each one of you has a digital footprint that affects your reputation.
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You may be aware that you have a digital footprint but do you know if it is helping or hurting your reputation?
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You want to present the best image possible through online sources.
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I will show you strategies to take to help create a positive digital footprint.
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What is a digital footprint?
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A digital footprint is everything found online about a person.
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Your active digital footprint is everything that you intentionally placed online.
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Your passive digital footprint is everything that someone else wrote or posted about you.
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You are striving for a positive image or “brand”.
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The easiest way to find your digital footprint is to search for your name on Google.
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Not only search for your name, but also search with modifiers such as jobs or schools.
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Work to improve your SERP “search engine results page” status.
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What you do and say online has consequences.
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Employers and school admissions regularly check social media on new applicants.
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70% of recruiters have rejected applications because of questionable content.
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Some employers have hired a candidate based on what they have found online.
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To be hired or admitted, you need to maintain a professional and positive image.
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What employers and colleges do not what to see.
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Do not post provocative or inappropriate photos.
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Do not post about drinking or drug use.
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Do not bad mouth or rant about previous employers, co-workers, or clients.
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Do not use poor communication skills such as emoticons or text language.
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Do not make derogatory, discriminating, or harassing comments.
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Do not lie about qualifications.
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Here are things that employers and colleges do want to see.
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Do create a profile that highlights your personality. Are you a good fit?
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Create a profile that highlights your qualifications.
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Show your creativity.
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Demonstrate your communication skills.
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Show that you are well-rounded.
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Show off your awards and accolades.
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Posts from other people when they are speaking good about you.
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Here are strategies for developing a positive, active
digital footprint.
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Control your privacy in the different applications to allow only what you want to allow.
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Don’t give out personal information, or personal information of others.
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Increase the privacy settings so that you can highlight the positive, and restrict access to the negative.
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Be selective of the “friends” you connect to.
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A positive digital footprint is a matter of being found. Create profiles on key sites, and use them.
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Use your real name when creating accounts. Your name is your brand.
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Be selective about which sites you join.
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Control your message by thinking about everything you post.
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Do not post anything you would not be able to say in front of friends, coworkers, family, and teachers.
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Always pause before you hit the submit button to read what you have written.
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Producing online content such as blogs and videos helps to highlight your creative side.
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Do not hide behind the computer screen to say things that you would never say in person.