Does an LA Distributor Need a Company Social Media Policy? (SlideShare)

Does an LA Distributor Need a

Company Social Media Policy?

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLADistributors.com

http://www.techguideforladistributors.com/

Sponsored by http://www.TechGuideforLADistributors.com

Craig PollackFounder & CEO

A distributor without a

company social media policy

could be missing out

on opportunities




Marketing




You want your audience

to identify with and be

enthused about what you

have to say, not be turned off

by empty social chitchat




Staffing




Mentioning career openings

as part of your company

social media content is one

way to get in front of more

potential talent




Internal Social Networking




Social media can boost

collaboration, productivity,

and innovation within

a distributor




Customer Feedback




If you know what the problem

is, you have a chance to fix it,

reduce churn, and build

a more loyal reseller base




Crisis Management




No matter what catastrophe

you’re coping with in-house,

you can use public social

media to help set expectations,

instead of leaving your market

in the dark




Employee Guidelines




When it comes to the

distributor, social media tweets,

comments, and photos should

be governed by an

Acceptable Use Policy




Bottom Line




You can then leverage the

work you do on your social

media policy for more robust

management of emergency

situations




How much success

have you had in using

social networks – external or

internal – for business benefit?




Share your experience with us

in the Comments box below


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Does an LA Distributor Need a Company Social Media Policy? (SlideShare)

Technology

Transcript of Does an LA Distributor Need a Company Social Media Policy? (SlideShare)