DocuSign Drives Record Number of Webinar Attendees
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DocuSign, Inc, The Global Standard for Digital Transacon Management, partnered with Insightpool with goals to increase conversaon around markeng iniaves, web traffic, and ulmately leading to greater aendance. Insightpool’s intelligent social markeng plaorm enabled Docusign to do just that, by helping them proacvely form relaonships with real people, and nurture the relaonships so they convert into customers and advocates. This case study walks you through the details of how Insightpool helped DocuSign achieve these goals. Challenge • Promong the webinar to highly influenal execuves • Creang and converng webinar leads • Posioning DocuSign as a thought leader among target industries Soluon Idenficaon What makes someone “right” for a brand? Insightpool focused on expanding DocuSign’s social network by searching for those who have related interests, rather than simply engaging those who already follow. DocuSign’s target audience included people with decision power-- targeng execuves and top-level managers. Insightpools tools were easily able to idenfy and show DocuSign, in real- me, that 180,000 people fell in the target audience. And out of those 180,000 people, 209 held a high-ranking posion within a company, showed interest in relevant topics, and were likely to interact with DocuSign. “Insightpool is leading the newest technology wave by enabling marketers to harness social for demand generaon. DocuSign has seen success not only around audience acquision, but also in acvang that audience.” Meagen Eisenberg Former VP of Demand Generaon, DocuSign Case Study insightpool.com 1 DocuSign + Insightpool Drives Record Number of Webinar Aendees
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Transcript of DocuSign Drives Record Number of Webinar Attendees
DocuSign, Inc, The Global Standard for Digital Transaction Management, partnered with Insightpool with goals to increase conversation around marketing initiatives, web traffic, and ultimately leading to greater attendance. Insightpool’s intelligent social marketing platform enabled Docusign to do just that, by helping them proactively form relationships with real people, and nurture the relationships so they convert into customers and advocates. This case study walks you through the details of how Insightpool helped DocuSign achieve these goals.
Challenge• Promoting the webinar to highly influential
executives• Creating and converting webinar leads• Positioning DocuSign as a thought leader
among target industries
Solution
IdentificationWhat makes someone “right” for a brand? Insightpool focused on expanding DocuSign’s social network by searching for those who have related interests, rather than simply engaging those who already follow. DocuSign’s target audience included people with decision power-- targeting executives and top-level managers. Insightpools tools were easily able to identify and show DocuSign, in real-time, that 180,000 people fell in the target audience. And out of those 180,000 people, 209 held a high-ranking position within a
company, showed interest in relevant topics, and were likely to interact with DocuSign.
“Insightpool is leading the newest technology wave by enabling marketers to harness social for demand generation. DocuSign has seen success not only around audience acquisition, but also in activating that audience.”
Meagen Eisenberg Former VP of Demand Generation, DocuSign
Case Study
insightpool.com 1
DocuSign + InsightpoolDrives Record Number of Webinar Attendees
Case Study
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Social Nurturing with 1:1 Messages
Using Insightpool’s targeting, DocuSign had spent 3+ months connecting and building relationships with a new audience of highly relevant individuals. They were then ready to activate that audience and drive them towards a particular action, which in this case was a webinar. Using Insighptool, DocuSign was able to create proactive social messages, personalized to each of the 209 influential individuals in this particular target audience. These social touch points are crucial for building strong and meaningful relationships between the individual and brand.
Results
By identifying and nurturing the right influential people, DocuSign saw a 4x increase in web traffic to their webinar registration
page. This resulted in an increase warm leads registered for their webinar. Furthermore, the amount of actions (link clicks, likes, shares...) driven from Insightpool had a 56% greater engagement rate than DocuSigns regular messages.
Results include:
• 4x increase in web traffic to their webinar registration page
• Increased audience engagements (link clicks, likes, shares...) by 7x
• Influencers amplified DocuSigns original messages to more than 1m people
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