Overview

“Knowledge  of  the  end  user’s  loca4on  will  

be  used  to  deliver  relevant,  4mely,  and  

engaging  content  and  informa4on.”  

Took  off  at  A

us4n’s  SXSW

 in  2009  

Gowalla  vs.  Foursquare        Uses  &  the  Future  

Game-­‐based   Compete  with  Friends  

 Become  Mayor   Collect  Badges  

Incen:ves    Coupons      Deals  

Over  5  million  Foursquare  users  

Discovery-­‐based    Collect  Stamps    Focused  on  Aesthe4cs    Share  and  discover  

  Pictures    Tips    

Uses & The Future

•  Social  Networking  –  Allows  friends  and  nearby  people  know  

your  loca4on  –  Discover  new  places  through  sharing  –  Share  4ps  and  secrets  about  places  

•  Business  –  Allows  for  real-­‐4me  analy4cs  –  Interact  with  customers  directly  (True  direct  

marke4ng)  –  Offer  discounts  and  promo4ons  –  Build  customer  loyalty  

•  Future  –  Mone4zing  loca4on-­‐based  services  

•  Effec4vely  target  consumers  •  Mobile  Adver4sing  is  expected  to  be  a  $7  billion  market  in  the  next  four  years  

•  Loca4on-­‐based  Service  growth  is  4ed  to  smartphone  growth