DLYohn Top Tweets from BRITE Conference 03.11
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14-Sep-2014 -
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Transcript of DLYohn Top Tweets from BRITE Conference 03.11
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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BRITE Conference 2011presented by Columbia Business School Center on Global Brand Leadership
On March 1-2, 2011, business leaders and students gathered to discuss how technology and innovation
are transforming the ways that companies build and
sustain great brands.
Twitter was a flutter here are the top tweets
top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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PPL say they want more choice
but what they really want a better
choosing experience
- @Sheena_Iyengar -- Sheena Iyengar, S.T. Lee Professor of Business, Columbia Business School
via @bretsanford
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
3
cbs prof on art of choosing: we
are better off with more choices
when we are experts in choice
domain
(Sheena Iyengar, S.T. Lee Professor of Business, Columbia Business School)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
4
cbs prof @sheena_iyengar on
why marketer choice addiction:
all the incentives are not to cut
(esp investor perception)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
5
trim # of products u sell w
increase sales If staff can't tell diff,
neither w cust
- @sheena_iyengar -- Sheena Iyengar, S.T. Lee
Professor of Business, Columbia Business School
via @polinchock
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
6
Ceo of gn rsch: brands are not
created by ads, they are created
primarily by what we do
(Paolo Righetti, CEO, gn Italy, GN Research)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
7
@msteib google video director:
social is an activity, not 3 websites
like facebook (they're destinations
for social connections)
(Mike Steib, Director of Video Ads, Google)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
8
@senatorbolton +
@jasonclement : find ways to
scale one to one conversation (it's
not about getting army of interns)
(Josh Millrod, Digital Strategist, and Jason Clement, Director of Emerging Platforms,
Weiden+Kennedy)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
9
Social is the antithesis of
traditional advertising
- @jasonclement Jason Clement, Director of Emerging Platforms, Wieden+Kennedy
via @BradJobling
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
10
@senatorbolton +
@jasonclement from weiden-
kennedy: you can't socialize with
a million people (that's
broadcasting)(Josh Millrod, Digital Strategist, and Jason Clement, Director of Emerging Platforms,
Weiden+Kennedy)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
11
Old model of advrtisig 20% of
budget 4 content, 80% distribn.
Now 80 n 20
- @jasonclement Jason Clement, Director of Emerging Platforms, Wieden+Kennedy
via @BradJobling
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
12
@rd910 dominos CMO: only when
you don't have a great story, do
you need" spin-ovations"
(Russell Weiner, CMO, Dominos Pizza)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
13
Frank eliason citibank CMO on
social as service: people don't
want to interact with logos-
service is all about people
(@FrankEliason -- Frank Eliason, SVP Social Media, Citi)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
14
@lukegwilliams of frog design:
when consumer behavior
changes, new brand thinking
must go along
(Luke Williams, Fellow, frog design)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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@lukegwilliams of frog design:
obsessive focus on technology is
myopic- revolution is about
changing behavior
(Luke Williams, Fellow, frog design)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
16
Reversals + denials (of a brand's
attributes) lead to breakthroughs
- @lukegwilliams - Luke Williams, Fellow, frog
design
via @laurencsaul
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
17
Tim maleeny of Ogilvy: goal
shouldn't be 360 degree
marketing- find 10-20 degrees
that give most leverage
(Tim Maleeny, Head of Planning, Ogilvy North America)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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Tim maleeny of Ogilvy on the big
ideal (vs idea)- changing from
what do you want to say to how
do you want organization to
behave
(Tim Maleeny, Head of Planning, Ogilvy North
America)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
19
@steverubel on adv vs pr- adv is
like bottom of satellite rocket (big
thrusters); once in orbit need
command ctr& perspective from pr
(Steve Rubel, SVP, Director of Insights, Edelman
Digital)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
20
@Steverubel social media
shouldn't be 100% of 1 person's
job; should be 1% of 100 people's
(Steve Rubel, SVP, Director of Insights, Edelman Digital)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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co's earn greater trust when
nurture credible expert voices
-@steverubel -- Steve Rubel, SVP, Director of
Insights, Edelman Digital
-via @mrobbinsnyc
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
22
broadcast model has lead up 2
try 2 socialize w Ms of ppl @ 1x,
but thn we're just broadcasting
via @polinchock
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
23
@steverubel on meaningless # of
fb likes (vs attention)- is like bag of
chips, looks full but when open is
really empty
(Steve Rubel, SVP, Director of Insights, Edelman Digital)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
24
Ppl w consume content in ways u
cn't contrl. Plan content 4 mult
digi exper n platforms
via @juliehallboston
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
25
We spend money gettg ppl's
attentn @start, but thn so ltl
money 2 maintain relationship
@polinchock
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
26
"The Mother of Cause Marketing says capitalism on its deathbed
needs a human face
(@carolcone Carol Cone, Managing Director, Edelman Purpose)
via @danielle_L2
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
27
44% of consumers switch brands
when realize co irresponsible
- Hudson Institute
via @StuffedNation
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
28
use your employees to brand your
company www.iamfedex.com
- @rlhorne Renee Horne, Director, Digital & Social Media @ FedEx Corporation
via @bsobel226
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
29
QR codes and UPC codes a
missed opportunity for serving
consumer a message
via @fi_shespeaks:
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
30
Corebrand managing dir: short
term high brand value is not
necessarily desirable-must be in
relationshp w/ long term co
prospects(Tim Robinson, Managing Director, CoreBrand)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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When you think human 1.0 you
evaluate in the social context as
well as the marketing context
- @fgossieaux -- Francois Gossieaux, author of The
Hyper-Social Organization (www.human1.com)
via @isildursbane
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
32
You need to focus on tribes now,
not market segments
@isildursbane
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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You can't develop relationships
via a rule book, you need to
develop values. E..g @JetBlue
@isildursbane
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
34
If you have mistrust as your
currency with your employees,
you will end up failing as a brand.
@isildursbane
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
35
by making everyone risk
intelligent, ur nt only asking them
2protect ur brand but also
themselves.
@isildursbane
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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u need 2B willing 2invest ur co's
social capital in order 2have
cons/users invest theirs. It's a 2-
way street!
@isildursbane
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
37
Visa CMO: sharing is new giving-
participation is new consumption-
recommendation is new adv
(Antonio Lucia, Global Chief Marketing Officer,
Visa Inc.)
via @deniseleeyohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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top tweets from the BRITE conference (www.briteconference.com)
curated by denise lee yohn
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headlines from other cool conferences:
Planning-ness conference
Forresters Customer Experience Forum
leadership lessons from World Business Forum & The Retailing Summit
contact the curator: http://deniseleeyohn.com