The main image on the first page of the double-page spread is of the main artist featuring in the magazine. Dizzee Rascal is an artist who performs solo; creating the page position. The singer has a similar attitude and pose as the image on the front cover, meaning this is his personality trait towards the target audience and readers. This image has been edited by Photoshop in order to bring out the contrast of colours of the singers features, also the portrayal of the singer and how he wants the readers to perceive him as. Dizzee Rascal’s positioning in this image shows that he is a confident, and an up-to-date artist. The art editor who is responsible for the visual aspects of the magazine has chosen this image as the main image of the double-page spread. Also, this image may have been chosen to be presented to the readers as it could be the most appropriate and appealing to the target audience.

This page is picture-led; this is the publication where the visual material takes priority over the words. For many readers they may prefer some pages in the double-page spread to be picture led rather than text-led as they may be attracted more towards the photographic images. Magazines such as ‘Dazed and Confused’ are image based; detailed photographic images being the main feature of the magazine. For ‘ATM magazine’ it consists of both large quantities of images and texts as the target audience may be interested in the current affairs from the magazine and the pictures to support them.

Double-page spread analysis, pages 1 &2.

Double-page spread analysis, page 3.

‘ATM’s’ double-page spread analysis is text led; there are no images on the page from which the interviewer is interviewing the artist Dizzee Rascal. This page features a standfirst which in larger and bolder font, introduces the article, words such as ‘Radio 1’ and ‘cool’ appeal to the prime target audience as they can relate to them. The double-page spread also features copy (words written by the journalist) and body copy (the main text). ATM magazine is a two column double-page spread; flush left. Descriptive language is used by the journalist to appeal to the target audience so the interview can be connected through the artist as well as the readers (tone and register). The journalist introduces the article by mentioning the music genre ‘drum and bass’ and the opinion from the music press.

Many direct quotes are given from the featuring artist, Dizzee Rascal. In terms of finding out about the artist the answers which he gives to the questions suggest his personality type and current affairs involving the music industry, also Dizzee Rascal’s personal life. Personally if Dizzee Rascal were to analyse ‘ATM’s’ double-page spread in which he features in, I think he would want at least one image of himself on the page to encourage the target audience to read it more. Colour piece informs readers of the artist’s behaviour during the interview; this is descriptive writing as distinct from narrative reporting. Another aspect of the magazine includes a delayed drop; an introduction to the article where the most important information is not used. The journalist summarises the article in the introduction, but does not give the interview away.