Dizzee rascal presentation

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Major Label Case StudyDizzee RascalRapperDizzee Rascal is signed to Island Records which is a subsidiary of Universal Music Record Label

It was brought by Universal Music Group in 1998.

It is seen as one of Universals Pre-Eminent record labels alongside Interscope records and Republic Records.

As of 2014, 3 Island Label brands currently exist, Island UK, Island US and Island Australia

It is one of Universals major subsidiary's and is very vertically intergrated into the Universal Brand

Integration

Album SuccessIn 2012 he released his first album with Island Records called the fifth.

The album peaked at number 10 in the UK album charts.

It is currently the only one of his 5 studio albums not to have received a certification.

It sold a small amount of copies compared to his previous album.

PromotionDizzee Rascal performed a track from his new album at the Summertime ball in 2012 at Wembley Stadium.

His album featured a number of collaborations with artists such as Robbie Williams who helped to promote the album through live collaborations and performances.

There are no examples of synergy in the way that this album was released.

Social MediaDizzee Rascal used both his Twitter and Facebook accounts to promote his album.

He has over 450,000 followers on his Twitter account

Robbie Williams also used social media to promote the single in which he featured on.

Online AvailabilityAll of Dizzee Rascals studio albums are available to purchase on ITunes and Amazon music store

His songs are also available to listen to on websites such as Spotify and Rdio.

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Dizzee rascal presentation

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