DISTRIBUTION CHANNEL OF PEPSICO

NAME :- AKASH RANA

ROLL NO :- 46

CLASS:- Mcom part-1

PROJECT GUIDE:- Prof. Prakash N. Mulchandani

PepsiCo Background

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903.

PepsiCo Inc. is an American multinational food and beverage corporation headquartered in , New York, United States, with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

PepsiCo company profile

PepsiCo entered India in 1989 and has grown to become one of the

country’s leading food and beverage companies. One of the largest multinational investors in

the country

Manufacturer PepsiCo. of origin United States Introduced 16 June 1903

Indra Krishnamurthy Nooyi (born October 28,

1955 is chief executive officer of PepsiCo, the world's fourth-

largest food and Beverage Company. On August 14,

2006, Nooyi was named the Successor to Steve Reinemund

as chief executive officer of the company. She was effectively

appointed as CEO by PepsiCo's board of directors on October 1,

2006.According to the polls Forbes magazine conducted, Nooyi ranks fifth on the 2007 list

of The World's 100 Most Powerful Women

MARKETING-MIX STRATEGY

Product PepsiCo, Incorporated is a Fortune 500, American multinational

corporation headquartered in, New York, with interests in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages •

Pepsi-Cola beverages

• Frito-Lay snacks

• Tropicana juices

• Quaker Foods

• Gatorade sports drinks

Price Providing quality products at the lowest

possible price has always been one of the main concerns of Pepsi. For Example, One of the ways they've been able to assist this effort is by expanding their use of inexpensive and recyclable plastic bottles .

Pepsi’s pricing strategy is largely formulated by keeping its rivals, Coca-Cola, pricing strategy in mind. The reverse is also true. Both the products are not differentiable and are near perfect substitutes. Another important factor here is that the sales are volume driven; hence price needs to be kept at an appropriate level. Listed below are the prices of the variants –

List price, Discounts, Allowances, Payment period,Crdits terms

300 ml is for Rs 12

500 ml is for Rs 32

2 liter is for Rs 85

330 ml can for Rs 25

DISTRIBUTION STRATEGY

Place How does bottle of PEPSI reach you…..

To bring the product to the consumer by proper distribution management to:-

For distribution purpose Pepsi uses 2 level distribution channel which contain two intermediaries between the bottling factory and the final consumer. The Company does its selling by using company owned distributors or franchisee owned distributors. Worldwide Pepsi relies on franchisee but in India it uses both company owned and franchise owned operations. Pepsi uses two methodologies for distribution in India

1. Company owned distributors 2. Franchise owned

COMPANY OWNED:-Convenience Stores, Restaurants, Grocers, Entertainment, Centers, Offices and Institutions, Eateries, Educational Institutions, Hotels

FRANCHISEE OWNED:-This is like outsourcing wherein the company out sources its distributing related work to another party. Company has less control owner the distributor.

SHORT SUMMERY

Introduction

History

Company profile

Distribution strategy

3‘p’Analysis

Biblography

BIBLOGRAPY

BOOKS: Saxena, Ranjan, ‘Marketing Management’, Kotler, Philip,. C.R.Kothari, Business Research methodology, New age publication. OXFORD dictionary

MAGAZINES, JOURNALS & NEWS PAPERS:-

1. Business world. 2. Economics Times

Websites:- www.pepsicoindia.com, .wikipedia.com, www.google.co.in, www.youngistaan.com www.scribd.com