Distribution of otc and pharma ethical
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Transcript of Distribution of otc and pharma ethical
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Distribusi OTC dan Pharma Ethicaldi Indonesia
by: Mela Roviani2012130043
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Tujuan Presentasi
• Mampu menjelaskan persamaan sistim distribusi untuk produk OTC dan Pharma Ethical di Indonesia
• Mampu menjelaskan perbedaan sistim distribusi untuk produk OTC dan Pharma Ethical di Indonesia
• Mampu menjelaskan mengenai aspek-aspek CDOB
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Karena Tangan Kita Cuma Dua
Bagaimana mendistribusikannya?
Apakah Konimex sanggup menyebarkan sendiri?
Bagaimana konsumen yang sudah mendapatkan informasi dari komunikasi pemasaran bisa mendapatkan produk-produk Konimex?
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Definisi
Distribusi
PengadaanPembelian
eksportasi
importasi
Penyaluran
Penyimpanan
Badan POM-CDOB 2012
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Distribution Objective
Getting the right goods to the right places at the right time for the least cost
Phillip kottler, Gary Amstrong. Principle of Marketing 7th edisi 1996 Prentice-Hall International, INC.
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Dua Aspek dalam Proses Distribusi Produk
Distribution Channel Physical Distribution
Phillip kottler, Gary Amstrong. Principle of Marketing 7th edisi 1996 Prentice-Hall International, INC.
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Distribution Channels Pharma Ethical dan OTC di Indonesia
Manufactures principals
Distributor
Sub distributors
PuskesmasRS
Pemerintah/Askes
Apotiks
Pasien
Diktat penuntun.Pemasaran dan Distribusi II
TOPasar Modern
Ethical
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Physical Distribution
Order Processing
Phillip kottler, Gary Amstrong. Principle of Marketing 7th edisi 1996 Prentice-Hall International, INC.
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Physical Distribution
Warehousing• Lokasi• Sistem penempatan barang:
mudah dijangkau, FIFO, mudah mencek fisik stok barang, penempatan khusus
• Sistem kontrol• Sistem keamanan• Sistem penerimaan dan
pengiriman barang
Inventory• Sistem pengadaan: waktu
pesanan, jumlah barang yang dipesan, order point
• Biaya (cost)
Badan POM-CDOB 2012
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Aspek-Aspek CDOB
Manajemen Mutu
Keluhan obat dan/obat diduga
palsu & penarikan kembali
Fasilitas Distribusi
berdasarkan Kontrak
Transportasi
Operasional
Bangunan &
Peralatan
Organisasi, Manajemen
& Personalia
Dokumentasi
Inspeksi Diri
Badan POM-CDOB 2012
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Kesimpulan
• Dari segi Distribution Channels dalam industri farmasi terutama untuk produk ethical rangkaian distribusinya sederhana, yaitu:
Pabrikdistributorapotikkonsumen• Pada produk OTC distribusi dapat lebih bervariasi lagi• Dari segi Physical Distribution untuk produk OTC dan
Ethical kegiatan yang dilakukan sama, seperti order processing, warehousing, dan inventory.
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Thank You