Key innovation trends in OTC Pharma

for 2018 & 2019

Connociam Consulting S. L.

© Connociam Consulting S.L.

Introduction

Key Pharma OTC Trends 2018 - 2019

Opportunities & Implications

About Connociam

AGENDA

Contents

2

© Connociam Consulting S.L.

INTRODUCTION

About this document

This document shares Connociam’s insights and point of view on the main innovation trends shaping the OTC Pharmaceuticals Industry. We

have analysed innovation drivers related to treatment, format, lifestyle and extended offerings, and their prevalence across four macro-categories: analgesics, cold & allergy, gastro intestinal and

vitamins, minerals & supplements.

Connociam helps clients develop actionable strategy projects in sales, marketing and innovation

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© Connociam Consulting S.L.

INTRODUCTION

Scope & Reach

• Analgesics

• Cold & Allergy

• Gastro-intestinal

• Vitamins, minerals & supplements

PRODUCT

CATEGORIES

• All EU

• UK

• USA

• Australia & NZ

COUNTRIES

COVERED

• Launches over the last five years

• New product concepts

• 2013-2018

TIME

SPAN

• Connociam’s experience

• Brand and product websites

• Industry news & press releases

• Innovation awards

MAIN

SOURCES

MAJOR

BRANDS

COVERED

• Analgesics: Tylenol, Nurofen, Salonpas,

Panadol, Voltaren, Voltaflex, Excedrin, Bayer

Aspirin, ThermaCare, Aleve, Deep Heat, Ice

Gel, Advil, Buscopan, Dolormin, Aktren,

4head, Calpol

• Cold & Allergy: NyQuil, Tylenol, Sinex,

Strepsils, Mucinex, Theraflu, Allegra, Zyrtec,

Lemsip, Contac, Vaporub, Covonia, Benadryl,

Hydrasense, Lolleez

• Gastrointestinal: Imodium, Gaviscon,

Alka-Seltzer, Mylanta, Movicol, Pepcid,

Rolaids, Senokot, Senocalm, Preparation H,

Rennie, Pepto-Bismol, Zantac, Pepcid,

Laxettes, Lactaid, Ex-lax, Beano, Tums, Meta-

Mucil, Dramamine, Iberogast, Nexium, Mira-

lax, Bene-fiber, Dulcolax

• Vitamins, minerals & supplements:

Seven Seas, RubaX, Centrum, Redoxon,

Emergen-C, Citracal, One-a-day, Caltrate,

Supradyn

4

© Connociam Consulting S.L.

INTRODUCTION

Understanding the benchmark report

Benchmarks per category

Questions to trigger

your inspiration

Links for reference

Categories

Innovation driverTrend title

5

© Connociam Consulting S.L.

Introduction

Key Pharma OTC Trends 2018 - 2019

Opportunities & Implications

About Connociam

AGENDA

Contents

6

Key Pharma OTC Trends 2018 - 2019

19 innovation trends

1. TREATMENT BASED

Innovation on the basis of the treatment solutions, for different levels of ailments & symptoms

1. Ailment intensity 2. Treatment intensity3. Ailment diversity4. Dual action and multi-symptom5. All-in-one treatments6. Added benefits

2. FORMAT BASED

Innovation on the basis of key functional dimensions of the category (ingredients, performance, length,

taste, formats…)

1. Performance: rapid & extended release2. Sensations and scents3. Improved taste4. New formats5. Natural and ingredient-free

3. LIFESTYLE BASED

Innovation on a customer centric approach

4. EXTENDED OFFERING

Innovation by pushing beyond category boundaries

to other services and products

1. Gadgets2. Apps & trackers3. Lifestyle brand activations

Icons made by Smashicons from www.flaticon.com

1. Easy2. Convenience 3. Day & Night4. Women-specific5. Adaptations for kids

7

Key Pharma OTC Trends 2018 - 2019

19 innovation trends: Treatment based

1. TREATMENT BASED

Innovation on the basis of the treatment solutions, for different levels of ailments & symptoms

1. Ailment intensity 2. Treatment intensity3. Ailment diversity4. Dual action and multi-symptom5. All-in-one treatments6. Added benefits

2. FORMAT BASED

Innovation on the basis of key functional dimensions of the category (ingredients, performance, length,

taste, formats…)

1. Performance: rapid & extended release2. Sensations and scents3. Improved taste4. New formats5. Natural and ingredient-free

3. LIFESTYLE BASED

Innovation on a customer centric approach

4. EXTENDED OFFERING

Innovation by pushing beyond category boundaries

to other services and products

1. Gadgets2. Apps & trackers3. Lifestyle brand activations

Icons made by Smashicons from www.flaticon.com

1. Easy2. Convenience 3. Day & Night4. Women-specific5. Adaptations for kids

8

GASTROINTESTINAL

INSPIRING

ELEMENTS

NyQuil

Sinex

Tylenol

Mucinex

Imodium Flas

LINKS

COLD & ALLERGY

• Can we broaden the brand portfolio by offering a specific solutionto those suffering a “severe” version of the ailment and its symptoms?

• Can we better address new segments (severe sufferers of the ailment) within our brand, substituting other or multiple treatmentsor reincforcing our positioning as problem solver?

Imodium for “acute” diarrhea

Sinex for for “severe” congestion

1. Treatment Based

1.1 Ailment intensity

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ANALGESICS COLD & ALLERGY VITAMINS, MINERALS

AND SUPPLEMENTS

GASTROINTESTINAL

• Can we broaden the brand portfolio by offering a range of solutions with different dosing, strength and effects: stronger, milder, longer-lasting…

• Different treatment intensities address different needs and segments (ie. low dose aspirin for heart disease, extra strength aspirin for pain)

Bayer aspirin “low dose” vs “extra strength”

Omega-3 supplement “maximum strength”

Tylenol Extray

Nurofen

Panadol

Bayer Extra

Bayer Low

Salonpas

Voltaren

Mucinex

Strepsils Extra

Gaviscon Advance

Gaviscon Extra Strenght

Alka-Seltzer Extra

Alka-Seltzer Ultra

Senokot Nautral

Movicol

Mylanta

Senokot Max

Preparation H

Rolaids

Pepcid

Seven Seas

LINKS

1. Treatment Based

1.2 Treatment intensity

INSPIRING

ELEMENTS

10

ANALGESICS COLD & ALLERGYVITAMINS, MINERALS

AND SUPPLEMENTSGASTROINTESTINAL

• Can we broaden the brand portfolio by offering a range of solutions adapted to different segments of users, based on symptoms, causes and specific diseases?

• Can we better adress specific needs for treatment with adapted versions and solutions for different use cases and ailments?

Specific supplements for “Joint care” or “heart protection” needs

Gastrointestinal treatments specially aimed at IBS sufferers

Cold medication, specifically designed for user with high blood preassure or addressing different types of cough

Pain medication for specific types of ailment: from arthritis to menstrual or migraine pain

Thermcare Period

Neurofen Joint & Back

Neurofen Migraine

Bayer Back & Body

Dolormin Muscle Pain

Dolormin Migraine

Dolormin Period

Strepsils Dry

LINKS

Strepsils Chesty

Excedrine Migraine

Excedrine Headache

Aleve Back & Muscle

Imodium IBS

Senocalm IBS

NyQuil HBP

Voltaflex

Advil

Deep Heat

Tylenol 8h

Imodium

JointCare

RubaX

CardioMAX

1. Treatment Based

1.3 Treatment diversity

INSPIRING

ELEMENTS

11

ANALGESICS COLD & ALLERGY VITAMINS, MINERALS

AND SUPPLEMENTS

GASTROINTESTINAL

• Can we offer solutions to users looking to treat more than one symptom?

• Can we treat ailments better and more efficiently by solvingadjacent symptoms simultaneously that often present together?

• Can we reinforce our brand positioning by addressing related symptoms within our core solution?

Dual action pain relief

Strepsils portfolio addresses symptoms related to sore throat

Neurofen Plus

Gaviscon Double

Mucinex FastMax

Mucinex DM

Strepsils

Strepsils Nose

Strepsils Extra

Theraflu

Zyrtec-D

LINKS

Allerga-D

Tylenol

Imodium Duo

Senokot Dual

Rolaid Advanced

Rennie multisymptom

Centrum Multibeauty

Centrum Multiomega3

Redoxon Doble Acción

1. Treatment Based

1.4 Dual-action and multi-symptom

INSPIRING

ELEMENTS

12

GASTROINTESTINALCOLD & ALLERGY

• Can we offer solutions to user that address ailments globally and holistically?

• Can we offer “all-in-one” solutions that substitute multiple treatments?

All-in-one cold and flu treatments

Multi-symptom digestive relief

Tylenol Cold Max

Theraflu ExpressMax 9 symptoms

Lemsip Max All in 1

Pepto-Bismol 5 symptom

Imodium Multi-Symptom

Imodium Plus Comfort

LINKS

1. Treatment Based

1.5 All-in-one treatments

INSPIRING

ELEMENTS

13

ANALGESICSCOLD & ALLERGY

VITAMINS, MINERALS

AND SUPPLEMENTS

• Can we diversify the brand portfolio by adding benefits to the core solution?

• Beyond basic symptom treatment, what added benefits can be valuable to users? ie. sleeping aids, moisturizing…

Pain relief with sleep aidCongestion relief that also moisturizes

Vitamin supplements to be taken in the evening as sleep aids

Tylenol PM

Sinex

Excedrin PM

Emergen-zzzz

LINKS

INSPIRING

ELEMENTS

1. Treatment Based

1.6 Added benefits

14

Key Pharma OTC Trends 2018 - 2019

19 innovation trends: Format based

1. TREATMENT BASED

Innovation on the basis of the treatment solutions, for different levels of ailments & symptoms

1. Ailment intensity 2. Treatment intensity3. Ailment diversity4. Dual action and multi-symptom5. All-in-one treatments6. Added benefits

2. FORMAT BASED

Innovation on the basis of key functional dimensions of the category (ingredients, performance, length,

taste, formats…)

1. Performance: rapid & extended release2. Sensations and scents3. Improved taste4. New formats5. Natural and ingredient-free

3. LIFESTYLE BASED

Innovation on a customer centric approach

4. EXTENDED OFFERING

Innovation by pushing beyond category boundaries

to other services and products

1. Gadgets2. Apps & trackers3. Lifestyle brand activations

Icons made by Smashicons from www.flaticon.com

1. Easy2. Convenience 3. Day & Night4. Women-specific5. Adaptations for kids

15

ANALGESICSCOLD & ALLERGY GASTROINTESTINAL

• Can we diversify treatment options with fast-acting or even instant effect versions?

• Can we offer alternatives to users with slow-release long-lasting effect treatments?

Tylenol Extra Strength

Tylenol 8h

Advil film coated

Aktren

Panadol

Voltaren 12 hourly

Mucinex Fast-Max

LINKS

Imodium Instants

Imodium Quick Dissolve

Gaviscon Max Relief

Rennie

Gavilast

Allegra 24h

Tylenol has both rapid-release gels as well as extended release (with up to 8hrs lasting effect) for different types of pain

Acute diarrhea sufferers value Instant and quick dissolve formats for immediate relief

2. Format Based

2.1 Performance: rapid & extended release

INSPIRING

ELEMENTS

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ANALGESICS COLD & ALLERGY GASTROINTESTINAL

• Can we take a page from other industries and diversify with appealing options that evoque sensations?

• Can we use scents or aromas as a diferentiator?

• Can we play up the effects of heat and cold as part of the threatment?

ThermaCare Muscle therapy

Salonpas

Icegel

ZzzQuil Warming berry

Tylenol Cold+Mucus

Mucinex Clear and Cool

Theraflu

Strepsils Soothing

Strepsils Cool

LINKS

Contac Cold+Flu

VaporRub

Preparation H

Pepto-Bismol

Instacool

Zantac

Mylanta Tonight

Pepcid

Rennie ICE

Thermacare offers hot and cold options for pain relief

Mylanta’s evening antacid treatment comes with chamomile scent

2. Format Based

2.2 Sensations and scents

INSPIRING

ELEMENTS

17

ANALGESICS COLD & ALLERGYVITAMINS, MINERALS

AND SUPPLEMENTSGASTROINTESTINAL

• Can we make formats more appealing, especially for children or frequent/daily users?

• Can we improve taste with appealing flavours: fruits, chocolate…

• Can we make more appealing galenic formats: chewable, melts, gummies, mints…

Chewable and flavoured low-dose aspirins are more appealing for daily users

Children-oriented minimelts in fun flavours: chewing gum

Chews, melts, fruit flavours…

Bayer Chewable

Mucinex

Alka-Seltzer

Gaviscon Fresa

Movicol Chocolate

Pepcid Berry

Ex·Lax

Laxettes

Tums

LINKS

Beano

Lactaid

Centrum Cool Mint

Centrum Mixed fruit

One a Day

Citracal gummies

Citracal perals

Caltrate

2. Format Based

2.3 Improved taste

INSPIRING

ELEMENTS

18

ANALGESICS COLD & ALLERGY VITAMINS, MINERALS

AND SUPPLEMENTS

GASTROINTESTINAL

• Can we offer alternative and new galenic formats such as ligui-gels, gelcaps, liqui-caps,softgels or gummies?

• Can we improve treatment with non-oral direct applicationformats?

Advil

4head

Aleve

Zyrtec

Allegra Gelcaps

LINKS

Imodium softgels

Imodium liquicaps

Preparation H

Centrum

MultiGummies

4head headache relief is applied directly to the forehead

Preparation H wipes for haemorrhoid treatment

INSPIRING

ELEMENTS

2. Format Based

2.4 New formats

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ANALGESICSCOLD & ALLERGY GASTROINTESTINAL

• Can we eliminate ingredients to appeal to new user demands? Sugar-free, dye-free…

• Can we adapt formats to protect users from side effects (ie. safety coated)?

• Can we offer natural ingredient versions of treatments? Or offer new natural-ingredient-based solutions?

Low odour version

Sugar-free

Dye-free

Natural ingredient version

Natural ingredient versions

Bayer Safety Coated

Deep Heat

Tylenol Die free

Strepsils Sugar Free

Benadryl

LINKS

Covonia Sugar Free

Metamucil Free Fiber

Rennie Sugar Free

Dramamine

Iberogast

Natural ingredient API

2. Format Based

2.5 Natural and ingredient-free

INSPIRING

ELEMENTS

20

Key Pharma OTC Trends 2018 - 2019

19 innovation trends: Lifestyle based

1. TREATMENT BASED

Innovation on the basis of the treatment solutions, for different levels of ailments & symptoms

1. Ailment intensity 2. Treatment intensity3. Ailment diversity4. Dual action and multi-symptom5. All-in-one treatments6. Added benefits

2. FORMAT BASED

Innovation on the basis of key functional dimensions of the category (ingredients, performance, length,

taste, formats…)

1. Performance: rapid & extended release2. Sensations and scents3. Improved taste4. New formats5. Natural and ingredient-free

3. LIFESTYLE BASED

Innovation on a customer centric approach

1. Easy2. Convenience 3. Day & Night4. Women-specific5. Adaptations for kids

4. EXTENDED OFFERING

Innovation by pushing beyond category boundaries

to other services and products

1. Gadgets2. Apps & trackers3. Lifestyle brand activations

Icons made by Smashicons from www.flaticon.com 21

ANALGESICSCOLD & ALLERGY GASTROINTESTINAL

• Can any details of our treatment be made easier for our users?

• Can we make galenic formats that are smaller and easier to swallow for certain segments (especially seniors)

• Can we make easier-to-open packaging solutions?

• Can we improve treatment by making application easier?

Advil Minis

Centrum smooth coating

Advil easy open

Aleve easy open

Voltaren comfort applicator

LINKS

MiraLax esay to pour

Nexum 24H Clear Minis

Nexum 24H Easy Open

Citracal petites

Caltrate

Smaller easy-to-swallow formats

Easy open cap for arthritis sufferers

Easy applicator

Smaller, easy-to-swallow formats

Easy to pour

Easy to open

3. Lifestyle Based

3.1 Easy

INSPIRING

ELEMENTS

22

ANALGESICS VITAMINS, MINERALS

AND SUPPLEMENTSGASTROINTESTINAL

Mono-dose blisters

Ready-to-take mono-dose sachets

On-the-go formats

Single use wipes

Bayer Aspirin

Gaviscon Liquid Sachets

Gaviscon Pocket Pouches

Pepto-Bismol To-Go

PreparationH Totables Wipes

LINKS

Movicol Ready to Take

Metamucil singles

BeneFiber Sticks

Mylanta Minis

Redoxon Go

Chewable (non-water needed)

• Can we adapt formats to make them more convenient and easier to fit into users routines?

• Can we offer single dose ready to use presentations?

• How can we improve treatment to make it easier to take on-the-go: packaging, no water needed, etc…?

3. Lifestyle Based

3.2 Convenience

INSPIRING

ELEMENTS

23

ANALGESICS COLD & ALLERGY GASTROINTESTINAL

• Can we improve treatment by better adapting it to day-time and night-time needs?

• Can we make a night-time specific formulation with added benefits (help with sleep, alieviate symptoms for comfort…)

• Can we package day & night solution together for round the clock treatment?

Aleve PM

Sinex Day-Night

Tylenol Night

Mucinex Night

LINKS

Theraflu Day-Night

Covonia Night

Mylanta Night

Lemsip Max

Different treatments for day and night packaged together

Specific night time treatment (with sleep aid)

Specific night time treatment with soothing flavour

Specific night time treatments

3. Lifestyle Based

3.3 Day & Night

INSPIRING

ELEMENTS

24

ANALGESICS COLD & ALLERGY GASTROINTESTINAL

• Can we better serve our female user with adapted versions specially designed for their needs?

• How can we improve formats and formulations to better adapt them for women: packaging, ingredients,…

• Can we adapt our treatments and solutions to women’s cycles?

Specific women’s low dose treatment (for stroke and heart disease prevention)

Bayer Women’s

Preparation H Wipes Women

Senokot for Women

Dulcolax

Perfect7 Woman

Supradyn Activo Mujer

LINKS

Women are a core target for constipation treatments

Woman-oriented supplement has different ingredients depending on cycle-day

3. Lifestyle Based

3.4 Women-specific

INSPIRING

ELEMENTS

25

ANALGESICS COLD & ALLERGY VITAMINS, MINERALS

AND SUPPLEMENTSGASTROINTESTINAL

• How can we better adapt treatments to children beyond formulation and dosing, specially designed for their needs?

• How can we improve formats to better adapt them to children: packaging, flavours, galenic forms…

• How can we help parents of small children effectively ensure their kids take their treatments properly?

Neurofen 7+

Calpol

Vicks for Children

Tylenol Infants

Strepsils Children

Zyretec Children

LINKS

Lolleez

Allergra Children

Imodium Children

Pepto Children

Redeoxitos Defensas

HydraSense easy dose

Appealing scents, flavours and formats

Appealing packaging

Appealing flavours

Easy-to-take formats (fastmelts, chewable…)

3. Lifestyle Based

3.5 Adaptations for kids

INSPIRING

ELEMENTS

26

Key Pharma OTC Trends 2018 - 2019

19 innovation trends: Extended ofering

1. TREATMENT BASED

Innovation on the basis of the treatment solutions, for different levels of ailments & symptoms

1. Ailment intensity 2. Treatment intensity3. Ailment diversity4. Dual action and multi-symptom5. All-in-one treatments6. Added benefits

2. FORMAT BASED

Innovation on the basis of key functional dimensions of the category (ingredients, performance, length,

taste, formats…)

1. Performance: rapid & extended release2. Sensations and scents3. Improved taste4. New formats5. Natural and ingredient-free

3. LIFESTYLE BASED

Innovation on a customer centric approach

1. Easy2. Convenience 3. Day & Night4. Women-specific5. Adaptations for kids

4. EXTENDED OFFERING

Innovation by pushing beyond category boundaries

to other services and products

1. Gadgets2. Apps & trackers3. Lifestyle brand activations

Icons made by Smashicons from www.flaticon.com 27

• How can we treat and solve users needs “beyond the pill”?

• How can we help users track and diagnose their ailments through devices?

• How can we help users with treatments based on devices and or connectivity?

Aleve Direct Therapy

Livia

Vibrantgastro

Mowoot

Aire

Rezaband

Bluetens

LINKS

PillCam Colon

Porteus

IcyHot

LifeStone

Quell

Relief Band

Alive Cor

Pain relief gadgets

Constipation relief

Digestive tracker & diagnosis

Period pain relief

Muscle electrotherapy

Acid reflux prevention

Health tracking

Nausea relief

Electrocardiogram

4. Extended offering

4.1 Gadgets

INSPIRING

ELEMENTS

28

• How can we empower users by helping them better understand their ailments, causes and treatments through self-tracking?

• How can we leverage the current life-tracking trend for specific ailments and treatments?

• How can we help users by holistically tracking relevant health-related data points?

Bowelle

Tylenol

Theraflu tracker

Allergycast

Glow

LINKS

PainScale

Fibromapp

Maya

IBS tracker

Kids wellness tracker by Tylenol

Online cold & flu map tracker

Allergy tracking by ZyrtecFertility tracking

Pain tracking

Fibromyalgia tracking

Cycle tracking

4. Extended offering

4.2 Apps & Trackers

INSPIRING

ELEMENTS

29

• How can we offer value-added content to our users through existing channels: articles, video, advice, tips…

• How can we empower sufferers by creating peer communities where they can relate and overcome limitations?

• How can we build brand recognition by providing interesting content that relates to their lifestyle?

Gas Humor (Gas X)

Voltarol #Backontrack

Salonpas

Seize Your Adventure

Panadol Live Well

Deep Heat PRO Zone

LINKS

4. Extended offering

4.3 Lifestyle brand activation

INSPIRING

ELEMENTS

30

© Connociam Consulting S.L.

Introduction

Key Pharma OTC Trends 2018 - 2019

Opportunities & Implications

About Connociam

AGENDA

Contents

31

© Connociam Consulting S.L.

OPPORTUNITIES & IMPLICATIONS

Key take-aways 1/2

• For consolidated brands in their specific category there is an opportunity to broaden the portfolio by addressing different needs and segments throughout the ailment and treatment spectrums: severe, long-lasting & fast-acting vs lower dosage, slow-release & milder versions…

• For treatments that offer solutions to different groups with common needs there is an opportunity to segment based on ailments and use cases to develop differentiated and specifically marketed solutions: i.e. pain solutions for IBS sufferers, back pain sufferers, period pain, etc.

• One-stop solutions that act upon several symptoms respond to increasing demand for all-in-one products to avoid taking several treatments simultaneously, together with solutions that offer around the clock treatment, adapting to different needs throughout the day.

• There’s an opportunity for differentiation through sensorial and more appealing features and formats across categories: scents, aromas, flavors, heat, chewable, melts, gummies, gel-caps…

• Convenience is a key innovation driver that should be understood broadly: easy to use, easy to apply, easy to carry, easy to fit into routine, ready-to-use, easy to take on-the-go…

PORTFOLIO

GROWTH &

SEGMENTATION

FORMATS &

DELIVERY

32

© Connociam Consulting S.L.

OPPORTUNITIES & IMPLICATIONS

Key take-aways 1/2

NEW USERS &

CONSUMER

DEMANDS

CROSS-

INDUSTRY

COMPETITION

• There’s an opportunity for differentiation by specifically addressing the needs of large demographic segments such as women or children, by adapting treatment to their specific needs, as well as all other product features: packaging, ingredients, flavors, galenic forms…

• Growing consumer concerns around safety and health create an opportunity for more natural and safer solutions: sugar-free, dye-free, safety-coated, natural ingredients… The disappearing boundaries between pharma treatments and food supplements is a challenge for the industry.

• There are interesting developments “beyond-the-pill” to treat ailments with gadgets, but most come from companies that are new players in the Pharma industry. A few well-known OTC players have released interesting gadget solutions that supplement their traditional portfolios.

• The growth of smartphone use and life-tracking habits among consumers give way to many opportunities through branded apps that help users better understand and treat their ailments, offering value-added content and enabling peer communities to help OTC brands become partners in their daily life.

• The challenge due to the appearance of new players from the food supplement and medical devices categories forces OTC companies to seek increasingly relevant developments and build stronger brand propositions.

DIGITAL

LIFESTYLES

33

© Connociam Consulting S.L.

OPPORTUNITIES & IMPLICATIONS

How to use this trend report

• Use for internal inspiration in day-to-day decision making

• Help keep teams updated on new developments and trends shaping the industry

• Provide a cross-category overview to identify opportunities

INTERNAL

INSPIRATION

• Use as an input for ideation sessions and workshops (internal and external

• Use to refine and drive new idea streams during strategic planning

• Help identify new products and services for development

• Further the identification of potential business model innovation opportunities

• Develop relevant brand and communication activations

IDEATION

• Use as input in co-creation sessions with users

• Use as a basis for co-creation workshops with relevant experts

• Identify innovation drivers and expertise in other categories that can be applied to your market and context

CO-

CREATION

34

© Connociam Consulting S.L.

Introduction

Key Pharma OTC Trends 2018 - 2019

Opportunities & Implications

About Connociam

AGENDA

Contents

35

© Connociam Consulting S.L.

ABOUT CONNOCIAM

What we do

We solve sales, marketing and innovation

challenges, using a pragmatic and customer

centric approach.

We are experts in B2C: mainly FMCG,

Healthcare & Pharma as well as Services.

We organise our offer in 3 areas:

1. Sales & Shopper

2. Marketing & Branding

3. Innovation & Entrepreneurship

36

© Connociam Consulting S.L.

ABOUT CONNOCIAM

What we do

Research & Insights

Strategy & Transformation

Marketing & Sales

• Benchmarks & Categories analysis

• Focus Group & Brand Dialogues

• Ethnography & User Insights

• Shopper Journey & Insights

• Cocreation

• Strategy and Business Model

• Strategy and Innovation Management

• Business Design Thinking

• Innovation Ecosystem & Open Innovation

• Innocoaching

More info on connociam.com

• Marketing strategy

• Brand strategy and Portfolio Management

• Marketing Plan

• Digital Marketing & contents

37

© Connociam Consulting S.L.

ABOUT CONNOCIAM

Senior Expert team

38

More at http://connociam.com/who-is-connociam/

The team that leads Connociam have an extensive career as managers andadvisors in the fields of Market Research, Innovation, Marketing and Sales.

© Connociam Consulting S.L.

ABOUT CONNOCIAM

Our results

39

We work on sales strategy, marketing & innovation projects mainly in B2C sectors (FMCG, Pharma, Services…) where a customer centric approach is key to developing and growing the business. Find out more at: connociam.com/clients/

Examples of our work*

* The projects are kept anonymous in order to maintain confidentiality

We mentored a global beverages leader,

helping them to define their global innovation

strategy and clearly outline their initiatives

We defined the new Shopper Marketing

model, putting forward the organisations,

roles and processes needed to implement it

effectively at the point of sale

We helped a global company in the OTC

market to define its entry strategy for a new

category with a differential and innovative

approach

We brought support to a leading food

company in identifying a new value segment,

contributing growth in a mature market

We defined and leadered a multi-company

Innovation Management programme based

on real experiences

We brought support to a pharmaceutical

company in setting up a new commercial

model and speeding up the changeover and

implementation process

© Connociam Consulting S.L. 40© Connociam Consulting S.L.

Adress: C. Balmes 184, 5º – 2ª

08006 Barcelona. Spain

eMail: info@connociam.com

Phone: (+34) 934 155 222

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strategy in sales, marketing

and innovation in order to

grow..