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Disposable Camera Redesign

7/12/13Fujifilm

EDSGN 100 Section 201

Party PeopleMolly, Mackenzie,

Joe, Franni, Brianne

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Table of Contents Summary/Abstract; 3 Introduction; 4-6 Concept of Contents; 7-9 Detained Concept Development; 10-11 Conclusions; 12 References; 13 Appendix; 14

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AbstractThe goal of the project was to redesign a Fuji disposable

camera while maintaining sustainability and market shares. Through the use and application of the design

process, we gathered information, brainstormed ideas, and refined the product to meet the specifications. The

redesigned camera is made from biodegradable materials and is longer lasting; therefore, it is environmentally friendly. Its price ranges from $5 to $10 making the product economically affordable. Its new sleek and

creative design is socially stimulating so that the product is sustainable in all aspects. The market for the redesigned

disposable camera is set in a new consumer base to significantly increase profit shares.

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IntroductionOpportunity: Increase market share Increase sustainability Eliminate electronic waste Fujifilm Policy

Concept of Operation: Design new product for Fujifilm Meets needs of present Not diminishes ability of future generations Worldwide distribution

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Introduction (cont.)Specifications: $5 to $10 Takes between 20-40 pictures Eco-friendly Minimal electronic waste Easy use Durable

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Introduction (cont.)Schedule: 7/1/13- Learned Project Objective 7/3/13- Made Team Charter & Established

Customer Base 7/6/13- Interviewed Customers 7/8/13- Made Specifications 7/9/13- Brainstormed Ideas & Evaluated

Ideas 7/10/13- Analysis and Presentation Created

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Concept DevelopmentBrainstorming: Materials: Biodegradable, Vegetable based

plastic, and Polystyrene Energy Systems: Green batteries, Lithium

batteries, Rechargeable batteries, and Kinetic Energy (rolling, shaking, winding, coil)

Film Systems: Replaceable film, Specialized film cartridges, Memory card, Disposable film

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Concept Development (cont.) Aesthetics: Themed, Shape, Size,

Lighter weight Packaging: Recycled material, Fiber

sources, Corrugated cardboard, UV gloss, Aqueous Gloss

Reuse/ Recycling: Reuse with buying cartridges, Return to Fuji to reuse or recycle

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Concept Development (cont.) Evaluated: Ease of Use, Long lasting,

Environmentally sound, and CostBest of Each System: Materials: Vegetable Based Plastic Energy System: Rolling KE – coil Film System: Disposable Film Aesthetics: Themed for events-color Packaging: Recycled material & Aqueous Gloss Reuse/ Recycling: Return to Fujifilm

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Detailed Concept Development Research: KE idea, FilmFINAL DESIGN:

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Detailed Concept Development (cont.)

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ConclusionFeatures: Environmentally friendly- Fujifilm Policy Designed for new customer base AffordableLessons: Balance of Environmental, Social, and

Economical needs Ability to create and pitch project Work in group setting

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References http://www.sony.net/SonyInfo/technology/t

echnology/theme/vegetableplastic_01.html#block1

http://www.thebottleguide.com/plastic-bottles/ps.html

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Appendix

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Appendix (cont.)