Display Advertising Technology Landscape · Display Advertising Technology Landscape Dynamic...
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Display Advertising Technology Landscape Dynamic Environment Ripe for Consolidation Targeted Video / Rich Media Horizontal Yield Optimization Ad Networks Vertical Performance Mobile P U B L I S H E R S P U B L I S H E R S Data Exchanges / Aggregators Creative Optimization Data Optimization A U D I E N C E A D V E R T I S E R S A D V E R T I S E R S Ad Exchanges DSPs Media Buying Platforms Agencies Publisher Tools Data Suppliers Ad Ops / Infrastructure Ad Servers Ad Servers Verification / Attribution Sharing Data / Social Tools Analytics Trading Desk Please direct any inquiries or comments on the landscape to Terence Kawaja at [email protected] or (212) 999-7082
Transcript of Display Advertising Technology Landscape · Display Advertising Technology Landscape Dynamic...
Display Advertising Technology LandscapeDynamic Environment Ripe for Consolidation
Targeted
Video / Rich Media
Horizontal
Yield Optimization
Ad Networks
Vertical
Performance
Mobile
PUBLISHERS
PUBLISHERS
Data Exchanges / Aggregators
Creative Optimization
Data Optimization
AUDIENCE
ADVERTISERS
ADVERTISERS
Ad Exchanges
DSPsMedia Buying Platforms
Agencies
Publisher Tools
Data Suppliers
Ad Ops / Infrastructure
Ad Servers
Ad Servers
Verification / Attribution
Sharing Data / Social Tools
Analytics
Trading Desk
Please direct any inquiries or comments on the landscape to Terence Kawaja at [email protected] or (212) 999-7082