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! #$%& '()*+,)- ##. /011 Performance Video / Rich Media Targeted Networks / AMPs Horizontal Vertical / Custom Mobile P U B L I S H E R S A U D I E N C E A D V E R T I S E R S Exchanges DSPs Publisher Tools Data Suppliers Ad Operations Ad Servers DMPs and Data Aggregators Measurement and Analytics Creative Optimization Agencies Agency Trading Desks Denotes acquired company Ad Networks Media Planning and Attribution Verification / Privacy Ad Servers Retargeting Media Mgmt Systems Sharing Data / Social Tools SSPs !"#$%&' %)*&+,-./
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!"#$%&"'()*+,)-"##."/011"
Performance
Video / Rich Media
Targeted Networks / AMPs
Horizontal
Vertical / Custom
Mobile
PUBLISHERS
AUDIENCE
ADVERTISERS
Exchanges DSPs
Publisher Tools
Data Suppliers
Ad Operations
Ad Servers
DMPs and Data Aggregators
Measurement and Analytics
Creative Optimization
Agencies Agency Trading Desks
Denotes acquired company
Ad Networks
Media Planning and Attribution
Verification / Privacy
Ad Servers
Retargeting
Media Mgmt Systems
Sharing Data / Social Tools
SSPs
!"#$%&'(%)*&+,-./"