Disney Final Presentation
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Transcript of Disney Final Presentation
![Page 1: Disney Final Presentation](https://reader036.fdocuments.net/reader036/viewer/2022081605/58ef73c21a28ab2d308b459d/html5/thumbnails/1.jpg)
Amanda DaliGreg VasquezJanvictor ZamoraElizabeth Sarellano
Luca TaloneBranko GalonjaNicholas TaitagueZachary Soloski
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Current Global Strategy: Transnational
Headquartered in California
Park and Resort operations in US, France, China and Japan12
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Proposed Global Strategy: Localization
High pressure for local responsiveness
Different cultures around world but the Disney Brand is still intact12 13
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Robert Iger
CEO
Jay Rasulo
CFO
Operations and Finance
Jayne Parker
CHRO
Employee Relations
Susan O’ Day
CIO
Security and Privacy
Current Structure: Global Function Division Structure
branko galonja
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cxGlobal Matrix Structure
branko galonja
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Fulfillment Oriented Culture
INCUBATOR
Project Oriented Culture
INCUBATOR
Power oriented Culture
FAMILY
Role Oriented Culture
EIFFEL TOWER
Task Emphasis
Hierarchy
Personal emphasis
equity Current Organizational Culture
branko galonja
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Fulfillment Oriented Culture
INCUBATOR
Project Oriented Culture
INCUBATOR
Power oriented Culture
FAMILY
Role Oriented Culture
EIFFEL TOWER
Task Emphasis
Hierarchy
Personal emphasis
equity Proposed Organizational Culture
branko galonja
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International Entry StrategyWholly-owned subsidiary or
Greenfield Investment
Rely on Disney’s brand recognition, Help keep the Disney image intact
Higher risk, Higher Control
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CSA-FSA MatrixStrengths - Internal
1. Brand recognition2. Diversified entertainment business3. Localization of products4. Competency in acquisitions
Weakness - Internal
1. Overdependence on North American Market
2. Protection of intellectual property3. Differing goals among divisions
Strengths - External1. Natural, agricultural, energy and mineral
resources2
2. Skilled labour force: Education level above the regional average 2,3
3. Democratic political system2
Combined (Cost Leadership and
Differentiation)St-I1/3:We-E1/2
DifferentiationWe-I1:St-E2
Weakness - External1. Dependency on the prices of agricultural
commodities: Pro-cyclical fiscal policy2,3
2. Poor financial intermediary (budgetary policy)2,3
3. Mediocre business environment2,3
4. Insufficient investment in energy and transport2,3
5. No access to international financial markets2,3
Cost LeadershipSt-I1/3:We-E1/2/3
Focused DifferentiationWe-I1:We-E1-5
Janvictor Zamora
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Marketing Mix: Product
Annual Passes
Park Hoppers
Vacation Packages
One Day Tickets
Amanda Dali
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Marketing Mix: PriceMarket Penetration strategy (start low and slowly raise prices)
Over time prices will become marginally higher than local theme park prices (due to the Disney Brand)
Brazil - Beto Carrero World $2644
Argentina - Parque de la Costa $2107
Example: Disney - Start ~ $205 after time ~ $270Packaged Pricing Start with Tickets per day - add on:
*days*park hoppers*other activities (golf, shows)*hotel*dining packages (character breakfast)
Amanda Dali
11
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Marketing Mix: PromotionAdvertising should be centered around Family10
*Strong Social Media - TV - Radio Campaigns8
*Residential Continuous Promotions*Grand Opening Offer
Amanda Dali
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Marketing Mix: Place/distribution
Theme Park Construction:*Hire local construction
companies*Hire local chefs, clothiers,
distributors
After Opening of Disneyland Argentina
*use local food, music, souvenir options*highlight South American attractions (e.g.
California Adventure) Amanda Dali
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ProductionMemorabilia
Park Creation
Staff Training
Premiere Park Services14
Zachary Soloski
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Local IssuesTransportationInflationPolitical CorruptionElections
Greg Vasquez
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TransportationTraffic congestion5
Transport related air pollution5
Greg Vasquez
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Inflation
40% inflation rate in Argentina (2014)1
Greg Vasquez
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Political Corruption2015 death of federal prosecutorConspiracy regarding President Cristina Fernandez de
Kirchner6
Greg Vasquez
Picturedright: Alberto Nisman.
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ElectionsOctober 24, 2015New president will likely lead to economic
improvements9
Greg Vasquez
From left to right:Daniel Scioli, Sergio Massa, Mauricio Macri.
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FinanceLuca
Argentina’s real GDP growth rate was 2.9% in 2013
Corporate Tax Rate in Argentina is 35%
Companies that are not from Argentina can repatriate any investment done in the country.
Any foreign company must change their currency into Argentine’s pesos in order to function
If a company receives an investment from another country that is not from Argentina, they are obliged to deposit30% of that amount in a bank
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Sources1“A Vacation from inflation”. The Economist. Web. May 4,2015. http://www.economist.com/blogs/americasview/2013/05/argentinas-dollar-tourists2"Argentina." Coface: For Safer Trade. Coface, n.d. Web. 30 Apr. 2015. http://www.coface.com/Economic-Studies-and-Country-Risks/Argentina3"Argentina: Risk Assessment." GlobalEDGE: Your Source for Global Business Knowledge. Michigan State University,
n.d. Web. 30 Apr. 2015. http://globaledge.msu.edu/countries/argentina/risk
4"Beto Carrero World." Parkscout RSS. N.p., n.d. Web. 01 May 2015.
http://www.parkscout.com/attraction/beto_carrero_world/amusement-park-animal-park-in-praia-de-armacao-pehna-sc-santa-catarina
5“Buenos Aires: Plan for Sustainable Mobility”. City Climate Leadership Awards. Web. May 4, 2015.
http://cityclimateleadershipawards.com/buenos-aires-plan-for-sustainable-mobility/
6Gilbert, Jonathan. “Puzzling Death of a Prosecutor Grips Argentina”. The New York Times. Web. May 4, 2015.
http://www.nytimes.com/2015/01/20/world/americas/alberto-nisman-found-dead-argentina-amia.html?_r=2
7"Información General - MAYO-." Parque De La Costa. N.p., n.d. Web. 01 May 2015. http://www.parquedelacosta.com.ar/infogral.php
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Sources8"Lead Generation and Internet Marketing in Argentina." Lead Generation and Internet Marketing in Argentina. N.p., n.d. Web. 01 May 2015.
http://www.mvfglobal.com/argentina
9Manrique, Jenny. “Argentina’s Economy and the 2015 Presidential Elections”. Americas. Web. May 4, 2015
http://www.americasquarterly.org/content/argentinas-economy-and-2015-presidential-Elections
10"Marketing a Business in Argentina." Startup Overseas. N.p., n.d. Web. 01 May 2015. http://www.startupoverseas.co.uk/starting-a-business-in-argentina/marketing-a-business.html
11"Walt Disney World Ticket Prices 2015." SaveatWDW. N.p., n.d. Web. 01 May 2015. http://www.saveatwdw.com/blog/2015/2/23/walt-disney-world-ticket-prices-2015
12The Walt Disney Company. Annual Financial Report and Shareholder Letter. 2014. 14 Feb. Retrieved from http://thewaltdisneycompany.com/sites/default/files/reports/10k-wrap-2014_1.pdf 13The Walt Disney Company SWOT Analysis. (2015). Walt Disney Company SWOT Analysis 1-9. Retrieved from http://search.ebscohost.com.libaccess.sjlibrary.org/login.aspx?direct=true&db=bth&AN=100956435&site=bsi-live&scope=site 14Argentina. (n.d.). Retrieved May 8, 2015, from https://www.cia.gov/library/publications/the-world-factbook/geos/ar.html