PHILIPSDISH-WASHING

Sander Homs

CONSCIOUS CONSUMER

• Consumer awareness increasing

• We know things are going wrong, worrying about our environment, global warming

• Save money!

• Asking questions about production, use, end-of-life of dishwashers

MADE IN CHINA

WATERA valuable resource

TAP WATER-QUALITY

WHY USE DRINKING WATERWhen sand and sea-water work fine?

AND MORE WASHING...

0% 25% 50% 75% 100%

30%

30%

80%50%

Continuously running tap water

Giving washed dishes a final rinse

Rinsing to remove remaining particles

Rinsing to remove foam (chemicals)

(Statistics from Stamminger et al, 2007, University of Bonn)

WHY STILL RINSING WHEN USING A DISHWASHER?

WHAT’S HAPPENING?

0% 25% 50% 75% 100%

30%

80%

People owning a dishwasher in Europe

People saying they have not enough space

No correlation between energy, water, detergent use and cleaning performance

ENERGY CONSUMPTION(kWh)

0

1

2

2

3

1,82,6 2,5

1,1 1,81,53 x 2 p.s. + p & p

6 x 2 p.s.12 p.s.

12 p.s. normal 6 p.s. + p & p intensive

New design

Manual

Automatic

WATER CONSUMPTION(L)

0

38

75

113

150

80,0123,0

101,0

13,0 17,020

3 x 2 p.s. + p & p6 x 2 p.s.

12 p.s. 12 p.s. normal

6 p.s. + p & p intensive

New design

Manual

Automatic

TIME USED(Min)

0

28

55

83

110

65105

80

2430

3 x 2 p.s. + p & p6 x 2 p.s.

12 p.s. 12 p.s. normal

New design

Manual

Automatic

DISHWASHING FREQUENCY

31%

24%

18%

14%

10%3,5%

After each mealOnce per dayTwice per dayEvery two to three daysAs soon there are any dishesBefore and after cooking

PROBLEMS & DISADVANTAGES0% 15% 30% 45% 60%

52%

51%

40%

34%19%8%

3%

Requires too much mechanical work

Cleaning result sometimes insufficient

Bulky items difficult to wash

Water and energy consumption too high

Ergonomic problems with height of sink

Other problems

No problems

VISION

How to make the user have a comfortable experience cleaning the dishes? Providing people with a simple device that makes dishwashing by hand a breeze and fun to do!

GOAL

•Which is easier in use

•More convenient in terms of force and time needed

•More energy-, water- and detergent-efficient

•The new design should be cheaper than buying a dishwasher

Design a hybrid way for cleaning the dishes

AIM

• 50% water reduction

• 50% energy reduction

• 30% time reduction

• More human control

• Lower mechanical power

• Space and overall convenience

THE CONCEPTSAnd the final decision

SONICLEAN

• Human powered, human intelligence, human eyes

• replacable brush (joint company)

• separate heat-pressure unit

• generating steam

• Soniclean dishbrush

• waterpressure

• steam

• adding detergent automatically

EDEN AMBIENTE 1

LIKE A CARWASH

AMBIENTE 2

• Ease!

• Minimal human power

• Recycling water through filter

HOW IT WORKS?

• Manual pressure pump

• Decide your own washing program by pumping

• 2 place settings and a pan.

HOW IT WORKS

• Water intake (valve)

• Water pump (motor)

• Spray arm

• Heater

• Drain hose

USAGE

COMPARISON

0 8 15 23 30

SONICLEAN

SONICLEAN BRUSH 1

EDEN AMBIENTE 1

EDEN AMBIENTE 2

Water reduction Energy reduction Time used Mechanical work SpaceConvenience

BUSINESS CASE