KIDULTHOOD // 05.01.16

WELCOMME TO YOUR JUVENESCENCE

BORN 2016

THERE IS A NEW SYNDROME... ...IT’S CALLED THE PETER PAN SYNDROME, AND IT’S AN EPIDEMIC.

WE ARE LIVING LONGER, OUTLIVING ONCE INCURABLE DISEASES AND REDEFINING MIDDLE AGE AS THE AGE AT WHICH WE RETIRE - YET WE HAVE NO DESIRE TO GROW OLD GRACEFULLY.

THIS IS NOT HOWEVER ABOUT LOOKING YOUTHFUL, THAT IS NOW GIVEN IN OUR SOCIAL MEDIA DRIVEN WORLD - IT’S ABOUT ACTING YOUNGER. #KIDULTS #YOLO

AS WE SEEK TO ESCAPE OUR REALITIES FULL OF ECONOMIC, ENVIRONMENTAL AND TERRORIST FEARS WE ASK OURSELVES “WHY CAN’T WE JUST HAVE FUN?”

A GENERATION TRYING TO BALANCE THE ONSLAUGHT OF UNIMAGINABLE TECHNOLOGY, WITH THREATS OF CLIMATE CHANGE AND SOCIAL UNREST ARE RETREATING TO THE SAFETY OF CHILDHOOD, QUESTIONING AUTHORITY AND REDISCOVERING THE VERY ART OF DISCOVERY ITSELF.

KIDULTHOOD

Playzone (a kids adventure centre with

slides and climbing frames) open their

doors for adult only evenings

Rising house prices mean ‘kids’

are living with parents into their 30’s and beyond

Ladybird release a (satirical) range

of children style books aimed

at adults - with titles such as ‘the

hipster’ and ‘the mid-life crisis

KIDULTHOOD

Kids dressing like adults - adults are

now dressing like kids!

Films about youth, dystopian realities, fantasy

universes (the Hobbit) and

childhood reminders (Star Wars) top the

box office.

Adult colouring books have exploded in

popularity, with over 10million sold in the UK

in 2 years

KIDULTHOOD

WHAT DOES THIS MEAN FOR FASHION?NOSTALGIA AND FUN DRIVE JUVENESCENT STYLE - THE ONLY SERIOUS THING IS TO NOT BE TOO SERIOUS.

OVERSIZED, CLASHING COLOURS, MIXING SMART/CASUAL AND COMBINING THE PLAYFUL INTO THE USEFUL (THINK LEGO HANDBAG).

2016 Catwalks feature clashing colours,

bright shades and nostalgic

influences - along with over

or undersized clothes. Toy

inspired fashion including

Lego handbags continue the kids theme.

KIDULTHOOD

WHAT DOES THIS MEAN FOR RETAIL?THIS IS NOT ABOUT MAKING STORES LOOK LIKE KINDERGARTENS, IT’S ABOUT CREATING ENGAGING PHYSCIAL SPACES, BUT WITHOUT RELYING ON TECHNOLOGY.

FOR EXAMPLE - DOORS THAT ARE SOMETIMES OPEN AND SOMETIMES CLOSED, TWO WAY MIRRORS THAT REVEAL/HIDE SPACES, WORDS AND SYMBOLS HIDDEN INSIDE DRAWERS - THAT ONCE FOUND OFFER A DISCOUNT ON MERCHANDISE.

Mannequins are

set to become dramatic,

fun and dynamic, replacing

the upright soldiers of today

with individual, eye catching

and fun figures.

adult playgrounds -

evolving to encompass

discovery and adventure

- every visit is different,

but technology is not the

driver, the physical and

tangeable that’s what we crave

KIDULTHOOD

WHAT DOES THIS MEAN FOR INTERIORS ?ENGAGEMENT THROUGH INTERACTION, ESCAPING FROM BEHIND OUR FLAT SCREEN TABLETS AND ‘PLAYING’ WITH THE ENVIRONMENT THAT WE INHABIT.

DISCOVERING NEW SPACES WITH ELEMENTS OF SURPRISE AND EVEN HUMOUR - ARCHITECTURE THAT ENLIVENS OR MAKES US SMILE, LAUGH AND WONDER.

Are you serious?

Fun does not mean

sacrificing sophistication as

shown by this chrome slide

in a New York Penthouse

apartment.

KIDULTHOOD

HERE’S SOME OF OUR IDEASTHERE ARE SOME GREAT WAYS TO APPEAL TO THE REJUVINILE IN ALL OF US - BUT USE DIGITAL TECHNOLOGY SPARINGLY, WE ALL OWN PHONES & SCREENS SO STORES NEED TO MAKE AN EXPERIENCE THAT IS MORE TANGEABLE.

CONSIDER DIFFERENT LEVELS OF EXPERIENCE, WITH INTERACTIONS THAT RANGE FROM THE INSTANT TO DELAYED RESPONSE AND EVEN SOME THAT INVITE INQUISITIVE DISCOVERY!

Use

graphical

patterns with hidden

messages to add an

extra dimension to

your wall art.

Create

engaging

experiences that

promote fun and

playfulness

Why not let your customers

play with your interiors?

Mirrors are a great way to play with text

A

hidden

doorway leading

to an exclusive VIP

area?

GET IN TOUCH

HELLO! OUR PASSION IS RETAIL WHAT’S YOURS?

WE CREATE, MANUFACTURE AND IMPLEMENT RETAIL INTERIORS FOR GLOBAL BRANDS.

Global Display

Globe House

84-88 High Street South

Dunstable, LU6 3HD

United Kingdom

+44(0)1582 676 350

info@global-display.co

global-display.co

Design Studio& Global Headquarters

Cape Town Office Sydney Office

Shanghai Office