Each office is independently owned and operated.

What if...

Everybody Wins

Legacy

Productivity

Brand

Support Systems

Targeted Markets

Community Involvement

40th AnniversaryRE/MAX History Business Model

Recruiting/RetentionEducationTechnologyLive EventsStaying Informed

RE/MAX vs. the IndustryGreat Agents

CommercialLuxury

Brand InfluenceAdvertising Programs

What If...Industry Recognition

Giving Back

Everybody Wins©RE/MAX, LLC. Each office is independently owned and operated. 121423

Each office is independently owned and operated.

Productivity

What If..

.

What If...

IndustryRecognition

What if...It’s the preface to a question the founders of RE/MAX asked 40 years ago, when they transformed the real estate landscape forever.

Today, this simple phrase opens up a world of possibilities for your business.

What if... you were part of a network built on the concept that “everybody wins” – including brokers, agents and families – when real estate is treated as a full-time profession?

How would that affect your career? Your family? Your life?

As you browse these pages, consider how RE/MAX compares to other real estate networks in philosophy, services, brand awareness and productivity.

And discover the power of asking yourself “What if...”.

© 2012 RE/MAX, LLC. All rights reserved. Each offi ce independently owned and operated. 120722

OUTSTANDING AGENTS.OUTSTANDING RESULTS.®

TAP IN TO THE POWER OF RE/MAX

joinremax.com

120722_What If Poster.indd 1 7/12/12 8:13 AM

The Essence of RE/MAX

Each office is independently owned and operated.

Productivity

What If..

.

What If...

IndustryRecognition

Industry recognitionIt’s not just those affiliated with RE/MAX who recognize the extensive benefits and potential of owning a franchise. Independent third parties readily recognize the value as well.

In 2013, for the 10th time in the past 14 years, RE/MAX was named the No. 1 real estate franchise organization in Entrepreneur magazine’s Franchise 500 report.* RE/MAX made the list alongside other iconic, global brands such as Subway, Pizza Hut and McDonald’s.

Additionally, RE/MAX was recently named one of the top 50 franchises for minorities by the National Minority Franchise Initiative.** RE/MAX was the only real estate franchisor to make the list.

This is in addition to the network’s other regular appearances in publications such as Franchise Times and REAL Trends magazines (see Productivity matters page).

* Franchise ratings are based on objective, quantifiable measures of franchise operations. Factors include financial strength and stability, growth rate and size of the system. Also considered are the number of years a company has been in business and the length of time it has been franchising, startup costs, litigation, percentage of terminations and whether the company provides financing.

** From November 2012. Rankings are based on a survey issued by The National Minority Franchising Initiative, asking franchisors to list minority participation among their existing franchised and company-owned units, as well as the minority representation among senior management.

Each office is independently owned and operated.

Productivity

Legacy

40thAnniversary

RE/MAX History

Business Model

40 years

In 2013, the RE/MAX network celebrates its 40th anniversary.

That’s 40 years of accomplishments and growth around the world; 40 years of stability, and 40 years of building a collective reputation as industry leaders and top producers.

Most importantly, though, it’s 40 years of providing high-level, professional service to buyers and sellers; and 40 years of helping families – literally millions of them – find a new place to call home.

The 40th anniversary is just the beginning. If you’d like to be part of the next 40 years, now’s a great time to get on board.

RE/MAX Celebrates 40 Years

Each office is independently owned and operated.

Productivity

Legacy

40thAnniversary

RE/MAX History

Business ModelA revolutionary concept

Much has changed in 40 years, but the RE/MAX foundation of entrepreneurship, innovation and support is as strong as ever.

Some history: As a young Realtor® in the late 1960s and early ’70s, Dave Liniger grew unsatisfied with the restrictive state of the real estate industry.

What if... he wondered, real estate professionals enjoyed support services and the freedom to succeed without the bureaucracy and dispiriting commission splits of traditional brokerages?

Accompanied by friend and colleague Gail Main (who became Gail Liniger), Liniger revolutionized the industry. In 1973, in Denver, Colorado, RE/MAX was born.

Through RE/MAX, the Linigers offered maximum compensation, along with advanced support and education. RE/MAX agents shared in office expenses and, in return, kept more of what they earned.

The model attracted top-producing agents and enabled brokers to spend less time on remedial training and more time leading and recruiting. It was a classic “everybody wins” model. (A 2005 book about RE/MAX bears that title.)

Today, RE/MAX has nearly 90,000 agents and more than 6,000 offices in over 85 countries. And Dave and Gail Liniger still lead the organization from RE/MAX World Headquarters in Denver.

This is RE/MAX

Each office is independently owned and operated.

Productivity

Legacy

40thAnniversary

RE/MAX History

Business ModelEntrepreneurial spirit

Who knows how to best run your business? You do.

RE/MAX has an entrepreneurial core that places control of your business where it should be – with you, the expert in your market. You set your own objectives. You determine your compensation plans. You decide how to handle marketing, technology and your business operations.

But you’re not alone. At RE/MAX, you’re in business for yourself but not by yourself.

As a RE/MAX franchise owner, you receive personal, hands-on coaching, support and attention from your RE/MAX region. You also benefit from a wide variety of tools and resources, as outlined in this brochure.

These resources become available your very first day with RE/MAX, immediately helping you attract and retain the type of high-quality, motivated agents that can help your brokerage succeed.

A streamlined onboarding process helps you get up and running quickly.

New Broker Profile: Carrie Zeier

Each office is independently owned and operated.

Productivity

Productivity

RE/MAX vs. the Industry

Great Agents

RE/MAX is the #1 real estate network in the U.S. Nobody sells more real estate than RE/MAX. Here is how other national franchises compare for 2011. To download the chart, visit RE/MAX Mainstreet and select the Public Relations page in the Marketing menu.

TOTAL U.S. TRANSACTION

SIDES1

TOTAL U.S. WEB VISITS2

NUMBER OFCOUNTRIES4

NUMBER OFOFFICES

WORLDWIDE4

751,088 49,521,504 33.9% 86 6,288 87,476

596,268 25,144,639 27.5% 51 3,100 84,800

372,682 32,723,558 7.9% 72 7,500 107,800

101,717 3,401,059 .6% 36 2,400 30,500

49,518 1,954,749 8.8% 45 600 12,000

33,884 1,423,253 2.3% 2 210 6,700

Not Provided 18,567,454 3.6% 2 710 74,942

Not Provided 5,567,215 12.7% 7 1,500 51,000

NUMBER OFAGENTS

WORLDWIDE4

© 2012 RE/MAX, LLC. Each office independently owned and operated. Except as noted, based on data reported either to REAL Trends, Inc. a leading industry analyst, or to the United States Securities and Exchange Commission on Form 10-K, Annual Report for 2011. 1 Full-year 2011. 2 Hitwise data for visits to each franchisor’s national website for full-year 2011. 3Full-year 2011 U.S. national-media ad spend, as a percentage of spend of

all national real estate franchises, as reported by Nielsen Ad Views. Others: 2.6%. 4 As of year-end 2011. 120318

TOTAL U.S. NATIONAL

ADVERTISING3

Productivity matters If you’re looking to join a winning team, RE/MAX might just be the right place.

RE/MAX is the home of the industry’s most productive agents and offices, as cited in a number of reports.

For instance, in 2011, RE/MAX topped all national competitors in many of the most meaningful measurements, including total number of closed transaction sides.*

Other networks may be larger, but being the biggest has never been the RE/MAX goal. Since the beginning, the emphasis has always been on quality, not quantity.

Independent studies recognize the quality at RE/MAX. Last year marked the fourth year in a row that RE/MAX ranked above all real estate competitors in the Franchise Times Top 200 survey.**

* Based on data reported either to REAL Trends, Inc. a leading industry analyst, or to the United States Securities and Exchange Commission on Form 10-K, Annual Report for 2011.

** The Franchise Times Top 200 is an annual ranking of the 200 most successful U.S.-based franchise companies as measured by worldwide sales. The complete list appears in the October 2012 issue of Franchise Times.

From KW Team to RE/MAX Brokers

Each office is independently owned and operated.

Productivity

Productivity

RE/MAX vs. the Industry

Great AgentsGreat agentsDescribe the type of agents you’d like in your office. Are they inexperienced, uncommitted part-timers?

Of course not. You want professional agents, with the drive and skills to succeed.

RE/MAX was created to attract – and continues to attract – the industry’s top agents. They’re drawn by the education, support and independence offered through the RE/MAX system.

At RE/MAX, performance inspires performance, resulting in energetic and collaborative office environments.

Consider: • RE/MAXagentsaverage13yearsofexperience.• RE/MAXagentsareamongthemostproductive

in the industry. • RE/MAXleadstheindustryinprofessional

designations.* • RE/MAXboastsnearly90,000agentsinmore

than 6,000 offices located in over 85 countries.

* January 2012 statistics compiled from conferring organizations comparing RE/MAX to other franchises. RE/MAX is number one for ABR, CDPE, CNHS, CRP, CRS, CLHMS, FSP, SRES and PMN.

Learn. Grow. Earn.RU has a course for you.

Each office is independently owned and operated. 120072

RealLiving

WeichertRealtyExecutives

ERACentury21

KellerWilliams

PrudentialColdwellBanker

5,704

3,839

1,758 1,725

1,232

392525

221 181

Source: Council of Residential Specialists, January 2012

RE/MAX has more Certified Residential Specialists than any other major

real estate franchise.

CRS Designees

In addition to the sampling included in this presentation, RE/MAX Associates also come in first as:

• Certified Luxury Home Marketing Specialists (CLHMS)

• Certified Relocation Professionals (CRP)

• Performance Management Network Designees (PMN)

This proves not only their professionalism, but also their knowledge of the business and the markets they serve.

©2012 RE/MAX, LLC. All rights reserved. Statistics as of January 2012. Each RE/MAX® office is independently owned and operated. 120072B

Credibility is Strength, RU has a course for you.

The Drive for DESIGNATION POWERRE/MAX leads the competition in many of the most credible designations in the industry.

Each office is independently owned and operated. 120072

0WeichertRealty

ExecutivesReal

LivingERAPrudentialColdwell

BankerCentury

21Keller

WilliamsRE/MAX

14,156

3,935

1,4161,223

797

Source: Distressed Property Institute, January 2012

250 128

RE/MAX has more Certified DistressedProperty Experts than any other

major real estate franchise.

CDPE Designees

67 57

0WeichertRealty

ExecutivesReal

LivingERAPrudentialColdwell

BankerCentury

21Keller

WilliamsRE/MAX

14,156

3,935

1,4161,223

797

Source: Distressed Property Institute, January 2012

250 128

RE/MAX has more Certified DistressedProperty Experts than any other

major real estate franchise.

CDPE Designees

67 57

The more you learn, the more you earn. RU has a course for you.

TM

Each office is independently owned and operated.

Productivity

Brand

Brand Influence

AdvertisingPrograms

Brand influenceImagine the competitive advantage of having millions of people know about your business. That’s what you get when you join RE/MAX.

The RE/MAX Balloon is one of the most iconic corporate symbols. When you attach it to your name, you instantly tap into global brand awareness, trust and reputation.

The RE/MAX brand gives you and your office instant credibility and visibility. Your business benefits from the collective brand image built upon billions of dollars of promotion and millions of successful transactions. That’s the sort of edge independent competitors can only dream about.

The advantage applies to your recruiting efforts too. Real estate professionals aspire to join RE/MAX offices. They want the same brand benefits that serve you.

Viral Video: Business Card

Each office is independently owned and operated.

Productivity

Brand

Brand Influence

AdvertisingPrograms

Advertising that drives businessThe scale of RE/MAX advertising creates top-of-mind awareness among millions of consumers and potential agents each year.

At just about every turn, you’ll find RE/MAX advertising – across TV, radio, print, outdoor media (billboards, stadium signage), online and social media.

That presence drives business right to your office.

Other promotions, such as the RE/MAX World Long Drive Championship, broaden the network’s reach even further.

Advertising is also a recruiting tool, working hard on your behalf. Ads appearing regularly in trade publications such as Realtor magazine, RISMedia’s Real Estate and DS News remind agents that RE/MAX might be a good option for them. Who will local agents think of when they see those ads? They’ll think of you.

Watch the RE/MAX TV Ads

Each office is independently owned and operated.

Productivity

Recruiting/Retention

Education

Technology

Live Events

Staying Informed

Support S

ystems

Recruiting and retention systems“Are You MAX Enough?”

That’s the question posed in the current RE/MAX recruiting program. It’s an invitation for prospective agents to look inside themselves and recognize the attributes – drive, heart, guts, passion and leadership – that will help them attain their goals. The truth is, most everyone with the confidence to consider the question will answer it with a “yes.”

And that’s the sort of person you want in your office – someone who has what it takes to build a successful real estate career.

This creative program is just one of many recruiting resources you’ll take advantage of as a RE/MAX Broker/Owner. At both the regional and corporate levels, you’ll have tools to help you identify strong candidates, reach out to them, communicate your value proposition and bring them on board.

That support doesn’t end once they join. Agents in your office will have access to products and services designed with their success in mind. If they do their part – indeed, if they are MAX enough – they’re positioned to thrive.

Each office is independently owned and operated.

Productivity

Recruiting/Retention

Education

Technology

Live Events

Staying Informed

Support S

ystems

The more you learn…Let’s say a prospect is considering your office but wonders what sort of education opportunities might be available.

Great news: You have RE/MAX University behind you.

RU provides your agents with more than 1,000 on-demand videos on virtually every aspect of real estate, giving you a significant edge in the recruiting battle.

With 24/7 on-demand, global access and a growing multimedia platform, RU is a big reason RE/MAX leads the industry in many key designations. From professional education courses to motivational coaching sessions, RU delivers exactly what agents want.

In addition to agent-facing material, RU has a vast library of recruiting and management programming designed for franchise owners.

So tell your prospects about RU, encourage your agents to use RU, and take advantage of RU yourself. After all, “The more you learn, The more you earn.”

®

Broker 101 Education

Each office is independently owned and operated.

Productivity

Recruiting/Retention

Education

Technology

Live Events

Staying Informed

Support S

ystems

A website, remax.com, that generates more than 50 million visits in a typical 12-month period, easily eclipsing all other real estate franchise sites.*

A lead management system, LeadStreet, that has delivered over 11.5 million leads directly to RE/MAX agents, with no fees attached.

An unmatched worldwide website, global.remax.com, that displays RE/MAX properties to international buyers in their own languages and currencies.

An in-house marketing resource, RE/MAX Design Center, that enables agents to create their own fliers, listing presentations, email campaigns and multimedia campaigns.

That’s not all, but you get the point. More importantly, so will your prospective agents as you explain the benefits of joining your team.

Technology edgeLike RE/MAX University, the RE/MAX Technology suite serves you on two levels – first as a set of tools to help your agents succeed, and second as a significant competitive edge in your recruiting and retention efforts.

Others simply can’t match the network’s primary tech offerings:

* Source: Compete.com, Hitwise, ComScore for the 12-month period ending July 31, 2012

Visit The Download to stay current on everything happening in tech and social media.

Each office is independently owned and operated.

Productivity

Recruiting/Retention

Education

Technology

Live Events

Staying Informed

Support S

ystems

Live eventsAs a RE/MAX franchise owner, you benefit from an assortment of live educational, motivational and networking events throughout the year.

At the top of the list, the annual RE/MAX R4® Convention welcomes thousands of Associates from around the world for a week of all things RE/MAX. It’s an exhilarating environment where you share ideas with colleagues, and make lasting friendships and invaluable business connections.

A more intimate conference, specifically for Broker/Owners and Managers, occurs every August.

RE/MAX also hosts live education and recruiting programs for brokers at all stages of their RE/MAX careers (Boot Camp, RE/MAX 501, and more). In fact, one of the most important steps in buying a RE/MAX franchise is attending a week-long Broker/Owner training at RE/MAX World Headquarters in Denver.

Additionally, RE/MAX Regions offer live and web-based education specific to the location. Topics range from technology to motivation to best business practices.

Vid

eo

Vid

eo

RE/MAX University Catalog 19 18 RE/MAX University Catalog

Become a Local expertSave money, and do it the way you want, by creating your

own marketing systems and content. Marc Davison of 1000Watt Consulting offers three free ways to position yourself as the go-to expert in your market. (4:45)

Brand marketing Franchise SalesRE/MAX is the most recognized name in real estate, thanks

to a multi-faceted advertising campaign across TV, radio, print and online. This high-energy, engaging video provides a snapshot of how RE/MAX reaches consumers and drives customers to you. (2:24)

Smart mobile StrategiesTwo Canadian RE/MAX Associates share tips on their

mobile strategies. (4:08)

tom Ferry – Stop Being A Secret AgentCoach Tom Ferry says attracting clients is easy when you

do this one simple thing the next time you visit a coffee shop. Find out his secret. (4:53)

2010 online Ad Kit (4:21)

Being Successful in a down market (2:42)

Brand marketing Video 2011 (2:23)

certified Luxury Home marketing Specialist (5:29)

certified New Home Specialist (4:26)

A changing Society (7:19)

connecting with today’s mobile and tech Savvy consumer (1:01:52)

convention (1:47)

country club Farm (5:34)

Farming the community and Neighborhood (4:51)

A Fresh Start for Your real estate career (1:18:54)

the re/mAX collection, Fine Homes & Luxury properties (3:43)

the Future of real estate: Social. Local. mobile. part 1 (50:51)

What Gen-Y Wants (4:26)

Wow clients With Flip Videos (3:52)

Written marketing plan (7:19)

LEADS

Handing off and Following up on Leads (6:34)

Lead Follow-up Systems (4:24)

Lead management: Focus on “A” Leads (4:21)

Lead management: managing ‘B’ and ‘c’ Leads (3:50)

No more cold calls (2:53)

prospecting as a team (2:06)

Sales (5:07)

timely and effective Follow-up (4:44)

Work internet Leads (5:52)

Working the market From the Bottom up (2:15)

PERSONAL PROMOTION

tom Ferry – Stop Being A Secret Agent

Coach Tom Ferry says attracting clients is easy when you do this one simple thing the next time you visit a coffee shop. Find out his secret. (4:53)

the Art & Science of prospecting (30:00)

Back to Fundamentals (3:49)

Be Famous for Being creative (5:40)

Building inventory (5:09)

dominate Your market by Setting Yourself Apart From the competition (52:30)

Harnessing the Brand (3:43)

How to market Yourself (2:52)

pizza Box (3:42)

the real Value of re/mAX (7:28)

unique marketing ideas, Skyrocketing referrals (4:23)

SOCIAL MEDIA

Your Social media StrategyIt’s critical to find your own forum for communicating through

social media sites. Find out ways to develop a conversational strategy and draw in new clients. (3:57)

capturing managing and closing Leads with Your online office (1:00:01)

Generate Leads with Advanced Social media (55:01)

the Five W’s of Facebook (3:55)

the Five W’s of Linkedin (4:01)

the Five W’s of Social Networking (6:09)

the Five W’s of Youtube (2:57)

make Friends & money on Facebook (5:13)

Social media 101 (3:55)

Solving the Social media mystique (3:15)

What’s up With twitter? (4:25)

You too can Youtube (44:59)

You too can Youtube: Getting Started (5:04)

MARKETINg AND PROSPECTINg INTERNATIONAL continued...

©2012 RE/MAX, LLC. All rights reserved. Each RE/MAX® real estate office is independently owned and operated. 120184

e x p e r i e n c e s .

RE/MAX 2013

MgM grand Hotel and casino Las Vegas, nevada Monday, february 25 – thursday, february 28, 2013

Viral Video: RE/MAX Convention

Each office is independently owned and operated.

Productivity

Recruiting/Retention

Education

Technology

Live Events

Staying Informed

Support S

ystems

Staying informedWith RE/MAX, you’re always in the loop, receiving regular communications on the latest industry and network news, updates, tools and resources.

Each Thursday you receive an email with content specific to brokers and managers. It offers information on the latest products and services, and provides you ideas on leading and assisting your agents.

Your agents receive their own RE/MAX Weekly email every Tuesday. As a Broker/Owner, you can forward this email to prospects as an illustration of what’s going on in the network.

The quarterly ABOVE magazine provides a polished, full-color look at the people of RE/MAX. It, too, is a great tool for both recruiting and retention.

Other communications resources – from public relations to Facebook, Twitter and YouTube – add to the comprehensive messaging package.

SUMMER 2012REMAX.COM/ABOVE

PLUS FIVE SMART PINTEREST BOARDS | SHORT SALE SOLUTIONS | TWIN CITIES INNOVATORS

ARE THEY BUSY?

YES!AND THEY’RE HAPPY

TO TELL YOU WHYPAGe 23

ALWAYS

FORWARDWINNING EDGE

Montreal star Georges Bardagi

PAGe 34

Great things happen when

successful agents keep pressing for

a better way

MOVINGFORWARD

ALWAYS

facebook

Each office is independently owned and operated.

Productivity

Commercial

Luxury

Targeted Markets

RE/MAX Commercial®Diversifying your business with a commercial division expands your recruiting base, broadens your referral capabilities, and creates buzz and excitement in your office.

RE/MAX is a sales leader in the commercial/investment arena, with a network that closes an average of $8.3 billion in commercial volume annually*. There are more than 3,000 RE/MAX Commercial Practitioners in over 400 offices and divisions.

RE/MAX Commercial Practitioners have access to industry-leading tools, training and resources. And it’s all backed by one of the most recognized brands in real estate.

* Average calculated from closed commercial transactions, 2003-2011.

Did You Know?

Each office is independently owned and operated.

Productivity

Commercial

Luxury

Targeted Markets

Luxury: The RE/MAX Collection®If you work the luxury home segment – or aspire to – The RE/MAX Collection is your gateway to reaching high-end buyers and sellers.

The distinctive signage and promotional materials of The RE/MAX Collection set luxury properties apart, while ad programs with global publications help promote them to millions of qualified customers.

Through RE/MAX University, RE/MAX agents can receive training specific for the luxury market, including education credits toward the Certified Luxury Home Marketing Specialist (CLHMS) designation.

Fine Homes & Luxury Properties

The RE/MAX Collection

Each office is independently owned and operated.

Productivity

CommunityInvolvement

In

volvement

Community

The business of caringWhen you’re with RE/MAX, community involvement doesn’t stop with helping families buy and sell homes. In fact, that’s where it starts.

As a national sponsor of Susan G. Komen Race for the Cure®, RE/MAX agents and offices assist in the fight against breast cancer. You can get involved by participating in a local Race for the Cure event, or make a donation with every transaction through the Home for the Cure® program.

As the official real estate partner of Children’s Miracle Network Hospitals, RE/MAX helps millions of sick and injured children each year. RE/MAX Affiliates have donated an amazing $115 million (and growing!), through local involvement and the Miracle Home® and Miracle Property programs. Importantly, all the donations you make remain with hospitals in your community.

A Culture of Giving

Each office is independently owned and operated.

Productivity

EverybodyWins

E

verybody Wins

Everybody winsIn 2005, two business writers published “Everybody Wins,” a book that explores the philosophy behind the RE/MAX network.

By attracting strong office owners and equipping them with the tools they need to serve their Sales Associates, RE/MAX helps brokers reach their goals. And when you as a broker attract strong agents to your office and equip them with the tools they need to serve buyers and sellers, you help them reach theirs.

At its core, RE/MAX is a group of outstanding professionals committed to raising the bar and working hard to produce outstanding results for their customers – and, in turn, themselves.

So... What if... you could join a network like that?

Contact RE/MAX today and discover what RE/MAX can do for you. (888) 677-5400franchiseinfo@remax.net

RE/MAX is serious about business, but we like to have fun too. Watch the video below.

RE/MAX is Wack