RE/MAX Brochure

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What if... Legacy Productivity Brand Support Systems Everybody wins 41st Anniversary RE/MAX History Business Model RE/MAX HIERARCHY Recruiting/Retention Education Technology Staying Informed RE/MAX vs. the Industry Great Agents Everybody wins Brand Influence What If... Industry Recognition Revenue Sources Revenue Sources What if you were able to realize your personal and professional goals with a rewarding, empowering career that helps families? what RE/MAX can do for you

Transcript of RE/MAX Brochure

What if...

Legacy

Productivity

Brand

Support Systems

Everybody wins

41st Anniversary

RE/MAX History

Business Model

RE/MAX HIERARCHY

Recruiting/Retention

Education

Technology

Staying Informed

RE/MAX vs. the Industry

Great Agents

Everybody wins

Brand Influence

What If...

Industry Recognition

Revenue SourcesRevenue Sources

What if you were able to realize yourpersonal and professional goals with a rewarding, empowering career thathelps families?

what RE/MAX can do for you

What if...It’s the preface to a question the founders of RE/MAX asked 40 years ago, when they transformed the real estate landscape forever.

Today, this simple phrase opens up a world of possibilities for your business.

What if... you were part of a network built on the concept that “everybody wins” – including brokers, agents and families – when real estate is treated as a full-time profession?

How would that a�ect your career? Your Family? Your life?

As you browse these pages, consider how RE/MAX compares to other real estate companies in philosophy, services, brand awareness and productivity.

And discover the power of asking yourself “What if...”.

What if...

What If...

IndustryRecognition

In 2014, the RE/MAX network celebrates its 41st anniversary.

That’s 40 years of accomplishments and growth around theworld; 40 years of stability, and 40 years of building a collectivereputation as industry leaders and top producers.

40 years is long time in a business which is plagued with high fatalityrates. Hardly any of competitors in India are near to our age.

Most importantly, though, it’s 40 years of providing high-level,professional service to buyers and sellers; and 40 years of helpingfamilies – literally millions of them – �nd a new place to call home.

The 40th anniversary is just the beginning. If you’d like to be part ofthe next 40 years, now’s a great time to get on board.

Legacy

Legacy

RE/MAX History

Business Model

41stAnniversary

RE/MAXHierarchy

A revolutionary concept

Legacy

Much has changed in 40 years, but the RE/MAX foundation ofentrepreneurship, innovation and support is as strong as ever.

Some history: As a young Realtor® in the late 1960s and early ’70s,Dave Liniger grew unsatis�ed with the restrictive state of the realestate industry.

What if... he wondered, real estate professionals enjoyed supportservices and the freedom to succeed without the bureaucracy andnominal commission splits of traditional brokerages?

RE/MAX History

Business Model

41stAnniversary

RE/MAXHierarchy

Accompanied by friend and colleagueGail Main (who became Gail Liniger),Liniger revolutionized the industry.In 1973, in Denver, Colorado,RE/MAX was born.

Through RE/MAX, the Linigers o�ered maximum compensation,along with advanced support and education. RE/MAX agentsshared in o�ce expenses and in return, kept more of what theyearned.

The model attracted top-producing agents and enabled brokers tospend less time on remedial training and more time leading andrecruiting. It was a classic “everybody wins” model. (A 2005 bookabout RE/MAX bears that title.)

Today, RE/MAX has nearly 97,000 agents and more than 7,000 o�cesin over 97 countries. And Dave and Gail Liniger still lead theorganization from RE/MAX World Headquarters in Denver.

Entrepreneurial spirit

Who knows how to best run your business? You do.

RE/MAX has an entrepreneurial core that places control of your business where it should be – with you, the expert in your market. You set your own objectives. You determine your compensation plans. You decide how to handle marketing, technol-ogy and your business operations.

But you’re not alone. At RE/MAX, you’re in business for yourself but not by yourself.

As a RE/MAX franchise owner, you receive personal, hands-on coaching, support and attention from your RE/MAX region. You also bene�t from a wide variety of tools and resources, as outlined in this brochure.

These resources become available to you on your very �rst day with RE/MAX, immediately helping you attract and retain the type of high-quality, motivated agents that can help your brokerage succeed.

A streamlined induction process helps you get up and running quickly.

Legacy

RE/MAX History

Business Model

41stAnniversary

RE/MAXHierarchy

REGIONAL OFFICE

RE/MAX INDIA

RE/MAX INTERNATIONAL

BROKER ASSOCIATE

BROKER OFFICE

RE/MAX Hierarchy

You are creating entrepreneurs

Every Broker Associate that you recruit is an independent businessman responsible for closing his/her transactions with the complete support of the RE/MAX network. You earn a share on every deal without even having a �xed salary to pay.

You own the business but the network generates the leads

RE/MAX puts all its strength behind all of its Broker Associates providing them with the training and tools required to obtain exclusive mandates, special developer tie-ups and exploring lead generation marketing opportunities.

You make an investment with low running expenses

RE/MAX charges every Broker Associate a ‘Desk Fee’ which includes a part of the running expenses of the o�ce. The Desk Fee is charged on the total running expenses divided by the number of Broker Associates in an o�ce with the costs apportioned between them. The o�ce and the associate together spend money in promoting their listings which reduces the costs and increases the e�ectiveness of the advertisements. As a Broker Owner you get the largest share of the brokerage after the Broker Associate.

RE/MAX HIERARCHY

RE/MAX History

Business Model

41stAnniversary

RE/MAXHierarchy

Productivity matters

If you’re looking to join a winning team, RE/MAX mightjust be the right place.

RE/MAX has a model which attracts and retains the top performing agents from the market. Number of deals, per agent per month, is highest for Agents with RE/MAX. An average agent upon joining RE/MAX increases his productivity multi fold. A combination ofRE/MAX tools, technology and training motivate agents to performat their top… and stay there.

Real Estate broking if left to luck leads to an unpredictable practice.Proven business practices from the world’s leading brokers help RE/MAX Agents to grow their business steadily. Productivity rubs o� and RE/MAX teams develop a culture of winning.

In transparent markets RE/MAX has year on year delivered highest transaction per agent. Older and bigger companies thanRE/MAX have always been a runner up with a wide margin.

RE/MAX vs. the Industry

Producitivity

Great Agents

Great agents

Describe the type of agents you’d like in your o�ce.Are they inexperienced, uncommitted part-timers?

Of course not. You want professional agents, with the drive andskills to succeed.

RE/MAX was created to attract – and continues to attract – theindustry’s top agents. They’re drawn by the education, supportand independence o�ered through the RE/MAX system.

At RE/MAX, performance inspires performance, resulting inenergetic and collaborative o�ce environments.

Maximum Commission concept drives the most prodctive agents not only to join with RE/MAX but also work at their best and stay with RE/MAX.

Producitivity

RE/MAX vs. the Industry

Great Agents

Revenue Sources

Most of the real estate broking �rms rely on the brokeragefee revenue which is uncertain albeit substantial. As thebusiness is of cyclical nature a broker relying on a variableincome for meeting �xed expenses is a recipe for disaster.This variable income is also highly person dependant, whilethe expenses are not.

A RE/MAX Franchise has 3 sources of revenue:

1. Agent's Desk Fees : All the agents associated with a franchise pay a �xed fee for the resources they use at the o�ce. This generates a �xed income for a franchisee to meet part of his �xed expenses.

2. Share of commission from Agents income: The agents who are associated with the franchisee share a part of commission. This income becomes a steady source when there are several agents are there in the team.

3. Franchisee’s own commission : 100% of the franchisee’s own commission income stays with him. This looks like a big revenue source in the beginning but as the team size increases the share of this source reduces and the quantam increases.

RevenueSources

Revenue Sources

Brand In�uence

Imagine the competitive advantage of having millionsof people know about your business. That’s what youget when you join RE/MAX.

The RE/MAX Balloon is one of the most iconic corporatesymbols. When you attach it to your name, youinstantly tap into global brand awareness, trust andreputation.

The RE/MAX brand gives you and your o�ce instantcredibility and visibility. Your business benef its from thecollective brand image built upon billions of dollars ofpromotion and millions of successful transactions.That’s the sort of edge independent competitors canonly dream about.

The advantage applies to your recruiting e�orts too.Real estate professionals aspire to join RE/MAX o�ces.They want the same brand bene�ts that serve you.

Brand

BrandIn�uence

Recruiting and retention systems

Pro�t in a broking o�ce is directly related to number of good people in the team.

RE/MAX Training Program Cover on how a franchise owner builds a stablebusiness by having the best team. Recruitment becomes his pro�t centerand region help the franchisee to recruit more agents.

And that’s the sort of person you want in your o�ce– someone who has what it takes to build a successfulreal estate career.

At both the regional and corporate levels, you’ll have toolsto help you identify strong candidates, reach out to them,communicate your value proposition and bring them on board.

That support doesn’t end once they join. Agents in youro�ce will have access to products and services designedwith their success in mind. If they do their part – indeed, ifthey are motivated enough – they’re positioned to thrive.

Recruiting/Retention

EducationTechnology

StayingInformed

Support Systems

The more you learn…

Let’s say a prospect is considering your O�ce but wonders what sort ofeducation opportunities might be available.

Great news: You have RE/MAX University & Online Classes behind you.

RU provides your agents with more than 1,000 on-demand videos on virtuallyevery aspect of real estate, giving you a signi�cant edge in the recruiting battle.

®

With 24/7 on-demand, global access and a growing multimedia platform, RU is a big reason RE/MAX leads the industry in many key designations. From professional education courses to motivational coaching sessions, RU delivers exactly what agents want.

In addition to agent-facing material, RU has a vast library of recruiting and management programming designed for franchise owners.

So tell your prospects about RU, encourage your agents to use RU, and take advantage of RU yourself. After all, “The more you learn, The more you earn.”

Support Systems

Recruiting/Retention

Education

Technology

StayingInformed

Technology edgeLike RE/MAX University, the RE/MAX Technology suite serves you ontwo levels – �rst as a set of tools to help your agents succeed, andsecond as a signi�cant competitive edge in your recruting andretention e�orts.

Others simply can’t match the network’s primary tech o�erings:

A website, www.remax.in, that generates more than 50 million page hits in a typical 12-month period, easily eclipsing all other real estate brokers's sites.*

A listing management system, iConnect being used in over 70 countries, in over 70 countries and 15000 agents of RE/ MAX.

An unmatched worldwide website, global.remax.com, that displays RE/MAX properties to international buyers in their own languages and currencies.

Design Centre, a software to design world class marketingmaterial for marketing each listing

That’s not all, but you get the point.More importantly, so will your prospectiveagents as you explain the bene�tsof joining your team.

Support Systems

Recruiting/RetentionEducation

Technology

StayingInformed

Staying informed

With RE/MAX, you’re always in the loop, receiving regular communications on the latest industry and network news, updates, tools and resources.

Every �rst Monday of the month there is a meeting with all the Broker owners of the region, which is a good opportunity for all the Broker owners to meet and discuss.

all Broker Owners have practice of conducting weekly meetings with their team of Broker Associate. This gives the entire team a good chance to know as to what’s going on in the network.

Weekly online training for Broker Owner and BrokerAssociate on various real estate related topics.

Support Systems

Recruiting/RetentionEducation

Technology

StayingInformed

By attracting strong o�ce owners and equipping them with the tools they need to serve their Sales Associates, RE/MAX helps brokers reach their’s goals. And when you as a broker attract strong agents to your o�ce and equip them with the tools they need to serve buyers and sellers, you help them reach theirs.

At its core, RE/MAX is a group of outstanding professionals committed to raising the bar and working hard to produce outstanding results for their customers – and, in turn, themselves. So... What if... you could join a network like that?

In 2005, two business writers published “Everybody Wins,” a book that exploresthe philosophy behind the RE/MAX network.

Everybody winsEverybody

Wins

Everybody wins

Phone: 1800 121 7100 • Email: [email protected] • www.remax.in

Nobody in the world sells more real estate than