Direct Marketing: Operation Smile
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OPERATION SMILE HELP US TO PUT A SMILE ON THESE CHILDREN’S FACE
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Transcript of Direct Marketing: Operation Smile
OPERATION SMILEHELP US TO PUT A SMILE ON THESE CHILDREN’S FACE
A Smile
Our objectives
– To increase the numbers of volunteers, medical ones and community ones by 20% within two years
– To collect donation, financial and material by 30% within a year
– To double the number of visitors of the website who sign up, and keep them interested in the project after their visit
Key Areas
Sub-areas
– Our mission– Volunteers
–Medical Volunteers– Community Volunteers
– Donations• Financial• Material
– News
Operation Smile: The Websitehttp://operationgiveasmile.webs.com/
Search Engine URL Keywords Tags
Photos Articles Logo Ads
Functions About us Volunteers Links
Determine effective navigation
• Don’t Make your Users Guess!• Keep it high• Consistency is Key• Don’t be Adventurous• Add a ‘Home’ Button• Quality, not Quantity
.
Other non-profit organizations
<head><title>UNICEF - UNICEF East Asia and Pacific</title><meta name="description" content="Find out how
UNICEF works to uphold children's rights in East Asia and Pacific.">
<meta name="keywords" lang="en" content="UNICEF, East Asia, Pacific, donation, children asia, development, EAPRO, rights, child protection, child rights, charity, equity, poverty, nutrition, health, HIV, AIDS, education, emergencies, crisis, water, sanitation, adolescent, humanitarian, disasters">
<script src="/eapro/14674.js" language="Javascript"></script>
<link href="/eapro/14677.css" rel="stylesheet" type="text/css" /></head>
Other non-profit organizations
<head><title>Cleft Palate Foundation</title><meta name="Keywords" content="cleft palate, cleft
lip, foundation" /><meta name="Description" content="The Cleft Palate
Foundation (CPF) is a non-profit organization dedicated to optimizing the quality of life for individuals affected by facial birth defects. " />
<meta name="Author" content="Samedis Design-samedis.com" />
<script type="text/javascript" src="http://www.google.com/jsapi"></script>
<script type="text/javascript">google.load("jquery", "1");</script>
<script type="text/javascript" src="/js/site.js"></script></head>
<head><script language="JavaScript" type="text/javascript" src="
/components/print/printer-friendly.js"></script><title>Worldwide children’s charity organization, Operation Smile,
provides cleft lip and cleft palate surgeries for children in need. - Operation Smile</title>
<meta name="keywords" content="mile, smile charity, children’s charity, cleft lip, cleft palate, cleft lip donation, cleft lip/palate charity" />
<meta name="description" content="We help treat facial deformities such as cleft lips and palates all around the world. Learn how you can help today!" /></head>
Metatags
Search engines use the information stored in meta tags when they index Web pages.
Special HTML code
Keywords
Description
Coding Program
Suggested Metatag for
<head><title>Operation Smile</title>
<meta name="description" content="We put the smiles back on these children's faces."> <meta name="keywords" content="cleft palate, world children organization, free operations for children, charity, give smile, operation help, cleft tip"> <meta name="copyright" content="Copyright Operation Give a Smile - 2011"> <meta name="author" content="Direct Marketing Group 2"> <meta name="email" content="[email protected]"></head>
• The effectiveness of the parts define the overall effectiveness of the whole.– Tags, keywords, photos, titles, content
• Consistency is key.• Images are powerful—they can move• What you put in your website—what the users see
in your website—is what makes up the users’ perception and image of your company.
Perception is reality and image is everything.
Just to wrap it all up!
Sources• Unicef.org• Operationsmile.org• Cleftline.org• Smiletrain.org• http://www.techterms.com/definition/metatag
