Direct Marketing Best Practice 5 common mistakes Raewyn Sleeman, Senior Advisor, Direct Marketing,...
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Transcript of Direct Marketing Best Practice 5 common mistakes Raewyn Sleeman, Senior Advisor, Direct Marketing,...
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Direct Marketing Best Practice
5 common mistakes
Raewyn Sleeman, Senior Advisor, Direct Marketing, Canada Post
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Direct Mail Perception5
Direct Mail Targeting4
Channel Preference3
Direct Mail Brand2
Direct Mail Offer 1
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Direct Mail Perception5
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Direct Mail Perception5
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Direct Mail Reality5
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Direct Mail Reality5
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Direct Mail Targeting4
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Direct Mail Targeting Perception4
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Direct Mail Targeting Reality4
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4 Direct Mail Targeting Reality
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4 Direct Mail Targeting Reality
www.canadapost.ca/precisiontargeter
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Direct Mail Targeting Reality4
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Channel Preference 3
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3 Channel Preference Perception
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3 Channel Preference Reality
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3 Channel Preference Reality
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3 Channel Preference Reality
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3 Channel Preference Reality
2012 US Channel Preference Survey
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Source: Direct Mail, Email and Online 2008, Open Mind Research Group Advertising 2008, Open Mind Research Group
3 Channel Preference Reality
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Direct Mail Brand Perception2
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2 Direct Mail Brand Perception
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2 Direct Mail Brand Reality
www.futurenowinc.com/wewetext.htm
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1 Direct Mail Offer Perception
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1 Direct Mail Offer Reality
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1 Direct Mail Offer Reality
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Engage
http://www.caples.org/hyperventilation-bag
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Engage
http://www.caples.org/goalsaver
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28http://www.clioawards.com/winners/winners.cfm?medium_id=14
Engage
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29Source International Post Corporation – Feb 2009
Engage