Dine America

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Effective Use of Marketing Data Chris Stiehl & Henry DeVries StiehlWorks & New Client Marketing Institute September 21, 2009

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Presentation on how to listen to customers and adapt your restaurant to better serve them.

Transcript of Dine America

  • 1. Effective Use of Marketing Data
    Chris Stiehl & Henry DeVries
    StiehlWorks & New Client Marketing Institute
    September 21, 2009

2. What Well Cover Today

  • Why should we care about this topic?

3. How do we uncover the Voice of the Diner? 4. What can we do with the Voice of the Diner once we have it? 5. What other Voices might we listen to? 6. What examples of this type of work do we have?