Digital MarketingPAID, OWNED, EARNED MEDIA

Prepared by:-1. Hard Dave (PGDM 167)2. Aishwarya Sharma(PGDM 664)3. Ashwini Pawar(PGDM 772)4. Deepak Singh (PGDM-2650)5. Niket Anand (PGDM-2655)6. Samannay Ambaly(PGDM 512)

•New York based Internet Company

•Co-founded in March 2006 by Internet entrepreneurs Fabrice Grinda and A.C.F. Oxenford in 2006

•Its a unique platform for people to buy or sell items from an array of products & services like cars, electronics, real estate, jobs & more

•OLX is used in over 105 countries in 40 languages

www.OLX.com

PAID MEDIA

•Tweaked Its You tube Channel• Ads Classified in Face book, Google etc• Along with Internet•Ads in Twitter•Direct Mail Marketing•E-newspapers and online magazines

OWNED MEDIA

•Brochure- detailed local classified•Mobile Application- easily post your ads for free and search for classified ads •Company Website- www.olx.com•Micro sites•Community•Facebook Fan page

EARNED MEDIA•Websites like WOM, BUZZ,, Viral

•Reviews on various Social Networking sites

• Blog Reviews

•Comments on You tube channels, and Forums

• OLX has a wide range of Paid, Owned and Earned media.

• Social Networking sites create more awareness.• Earned media helps OLX to know customer

perspective• OLX’s owned media separately classifies all major

cities.• It helps to connect buyers and sellers directly.

Observation

• Owned media like mobile apps helps OLX’s customer for easy access to website

• Earned media:- Forums, Fan pages, Review articles helps to get +ve & -ve aspects as per customers’ view.

• As per the media marketing of OLX, I would rate it 8/10

Observation

Thank You